Berry · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
26 matches
26 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: pencil. Not compared: tip, finish, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $22 at Ulta Beauty
Clinique Quickliner For Eyes Intense Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
SephoraYour shade $22 at Ulta Beauty
Makeup By Mario Master Pigment Pro Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraNot compared: tip, finish, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $4 moreMatches: Same form: pencilSame texture: gelSame finish: metallic
Differences: Not sold in your colourPencil rather than angled brush
Differences: Not sold in your colour · Pencil rather than angled brush
Retailer shade note: dark brown
Medium confidence· Digital match
MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta BeautyCosts $5 moreMatches: Same form: pencilSame finish: metallicSame smudge resistance: claimed
Differences: Not sold in your colourCreamy rather than gel
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Creamy rather than gel
Retailer shade note: matte black shadow and matte black eyeliner
Medium confidence· Digital match
Buxom Flip Side Liner & Shadow Duo
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty$11.50 less (52%)Matches: Same form: pencilSame texture: gelSame finish: metallic
Differences: Not sold in your colourPencil rather than angled brush
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Pencil rather than angled brush
Medium confidence· Digital match
Ulta Beauty Collection Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$10.50View at Ulta BeautyUlta Beauty$13 less (59%)Matches: Same form: pencilSame finish: metallicSame waterproof: claimed
Differences: Pencil rather than angled brushDifferent stated wear times
Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Pencil rather than angled brush · Different stated wear times
Retailer shade note: berry
Medium confidence· Digital match
NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyUlta Beauty$10.01 less (46%)Matches: Same form: pencilSame texture: gelSame finish: metallic
Differences: Not sold in your colourPencil rather than angled brushDifferent stated wear times
Differences: Not sold in your colour · Pencil rather than angled brush · Different stated wear times
Medium confidence· Digital match
Maybelline Tattoo Studio Sharpenable Gel Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautySephoraCosts $16 moreMatches: Same form: pencilSame texture: gelSame waterproof: claimed
Differences: Not sold in your colourPencil rather than angled brushShimmer rather than metallic
Differences: Not sold in your colour · Pencil rather than angled brush · Shimmer rather than metallic · Different stated wear times
Retailer shade note: warm brown shimmer
Medium confidence· Digital match
Valentino Colorgraph Waterproof Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraSame priceMatches: Same form: pencilSame texture: gelSame waterproof: claimed
Differences: Not sold in your colourRetractable pencil rather than angled brushMatte rather than metallic
Not compared: smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Retractable pencil rather than angled brush · Matte rather than metallic
Retailer shade note: ultra black
Medium confidence· Digital match
Hourglass 1.5mm Mechanical Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautyUlta Beauty$4 less (18%)Matches: Same form: pencilSame texture: gelSame waterproof: claimed
Differences: Not sold in your colourPencil rather than angled brushMatte rather than metallic
Differences: Not sold in your colour · Pencil rather than angled brush · Matte rather than metallic
Medium confidence· Digital match
Kylie Cosmetics Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautyUlta BeautyCosts $7 moreMatches: Same form: pencilSimilar longevity
No material differences in the data we have.
Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Clinique Quickliner For Eyes Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $29 moreMatches: Same form: pencilSame texture: gelSame waterproof: claimed
Differences: Not sold in your colourPencil rather than angled brushMatte rather than metallic
Differences: Not sold in your colour · Pencil rather than angled brush · Matte rather than metallic
Retailer shade note: Brown
Medium confidence· Digital match
Tom Ford Gel Eyeliner Pencil with Smudge-Proof Longwear
Every store that sells this shade · prices as last checked
Sephora$51View at SephoraSephoraCosts $4 moreMatches: Same form: pencilSame texture: gelSame waterproof: claimed
Differences: Not sold in your colourPencil rather than angled brushMatte rather than metallic
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Pencil rather than angled brush · Matte rather than metallic
Medium confidence· Digital match
Tarte Double Take Liquid & Gel Vegan Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephora$26View at SephoraSephoraCosts $1 moreMatches: Same form: pencilSame texture: gelSame waterproof: claimed
Differences: Not sold in your colourPencil rather than angled brushMatte rather than metallic
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Pencil rather than angled brush · Matte rather than metallic
Retailer shade note: ultra-black
Medium confidence· Digital match
KVD Beauty Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautyUlta Beauty$17 less (77%)Matches: Same form: pencilSame texture: gelSame smudge resistance: claimed
Differences: Not sold in your colourPencil rather than angled brushMatte rather than metallic
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Pencil rather than angled brush · Matte rather than metallic
Medium confidence· Digital match
L.A. Girl Smudge-Proof Shockwave Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$5View at Ulta BeautyUlta Beauty$14 less (64%)Matches: Same form: pencilSame finish: metallicSame smudge resistance: claimed
Differences: Not sold in your colourRetractable pencil rather than angled brushCreamy rather than gel
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Retractable pencil rather than angled brush · Creamy rather than gel
Medium confidence· Digital match
NYX Professional Makeup Retractable Vivid Rich Mechanical Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta Beauty$10.01 less (46%)Matches: Same form: pencilSame texture: gelSimilar longevity
Differences: Not sold in your colourRetractable pencil rather than angled brushMatte rather than metallic
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Retractable pencil rather than angled brush · Matte rather than metallic
Medium confidence· Digital match
Maybelline Eyestudio Master Precise Skinny Gel Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyUlta Beauty$15.01 less (68%)Matches: Same form: pencilSimilar longevity
Differences: Not sold in your colourLiquid rather than gelMatte rather than metallic
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Liquid rather than gel · Matte rather than metallic
Medium confidence· Digital match
CoverGirl Perfect Blend Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same form: pencilSame texture: gelSame waterproof: claimed
Differences: Pencil rather than angled brushMatte rather than metallicDifferent stated wear times
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Pencil rather than angled brush · Matte rather than metallic · Different stated wear times
Retailer shade note: metallic plum
Medium confidence· Digital match
Lancôme DRAMA LIQUI-PENCIL Longwear Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty$12.51 less (57%)Matches: Same form: pencilSame texture: gelSame waterproof: claimed
Differences: Pencil rather than angled brushMatte rather than metallicDifferent stated wear times
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Pencil rather than angled brush · Matte rather than metallic · Different stated wear times
Medium confidence· Digital match
CoverGirl Perfect Point Plus Ink Gel Eye Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$9.49View at Ulta BeautyUlta Beauty$10.01 less (46%)Matches: Same form: pencilSame texture: gelSame waterproof: claimed
Differences: Not sold in your colourRetractable pencil rather than angled brushMatte rather than metallic
Differences: Not sold in your colour · Retractable pencil rather than angled brush · Matte rather than metallic · Different stated wear times
Medium confidence· Digital match
L'Oréal Paris Infallible Grip Gel Mechanical Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautySephoraCosts $12 moreMatches: Same form: pencilSame waterproof: claimed
Differences: Creamy rather than gelMatte rather than metallicDifferent stated wear times
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Creamy rather than gel · Matte rather than metallic · Different stated wear times
Retailer shade note: rich burgundy
Medium confidence· Digital match
Bobbi Brown Long-Wear Cream Waterproof Eyeliner Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautySephoraCosts $4 moreMatches: Same form: pencilSame waterproof: claimedSame smudge resistance: claimed
Differences: Not sold in your colourMatte rather than metallicDifferent stated wear times
Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic · Different stated wear times
Retailer shade note: Matte dark brown
Medium confidence· Digital match
ILIA Thru Line Waterproof Eyeliner with 24-Hour Wear
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephoraCosts $1 moreMatches: Same form: pencilSame waterproof: claimedSame smudge resistance: claimed
Differences: Pencil rather than angled brushCreamy rather than gelMatte rather than metallic
Differences: Pencil rather than angled brush · Creamy rather than gel · Matte rather than metallic
Retailer shade note: dark purple, matte finish
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautyUlta BeautyCosts $7 moreMatches: Same form: pencilSame waterproof: claimedSimilar longevity
Differences: Pencil rather than angled brushCreamy rather than gelMatte rather than metallic
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Pencil rather than angled brush · Creamy rather than gel · Matte rather than metallic
Retailer shade note: matte burgundy
Medium confidence· Digital match
Lancôme Le Stylo Waterproof
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $4 moreMatches: Same form: pencilSame waterproof: claimedSame smudge resistance: claimed
Differences: Retractable pencil rather than angled brushLiquid rather than gelMatte rather than metallic
Differences: Retractable pencil rather than angled brush · Liquid rather than gel · Matte rather than metallic · Different stated wear times
Retailer shade note: dark matte plum
Medium confidence· Digital match
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyShowing 12 of 24 matches
Clinique Quickliner For Eyes Intense Eyeliner in Intense Aubergine, against Anastasia Beverly Hills Dramaline Longwear Waterproof Gel Eyeliner Pencil in Phantom Grape. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Quickliner For Eyes Intense Eyeliner in Intense Aubergine.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Makeup By Mario Master Pigment Pro Eyeliner Pencil in Plum, against Anastasia Beverly Hills Dramaline Longwear Waterproof Gel Eyeliner Pencil in Phantom Grape. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Makeup By Mario Master Pigment Pro Eyeliner Pencil in Plum.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Clinique Quickliner For Eyes Intense Eyeliner Intense Aubergine
Ulta BeautyYour shade $22 at Ulta Beauty
Makeup By Mario Master Pigment Pro Eyeliner Pencil Plum
SephoraYour shade $22 at Ulta Beauty
31 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
