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Flexible Hold Tinted Eyebrow Gel Granite dupes and alternatives Anastasia Beverly Hills

Taupe · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Closest shade match: Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel 4.5

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Anastasia Beverly Hills
GraniteChange shade
Type and hold: Tinted
Finish and wear: —
The match
Benefit Cosmetics
4.5
Type and hold: Tinted
Finish and wear: —

Format: gel. Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
85out of 100
Colour
92
Depth
100
Undertone (Undertone and colour family)
60
Medium confidence· Digital matchWhy it matches
Best price
$28SephoraSephora
Costs $6 more

Your shade $22 at Sephora

SephoraView at Sephora

Closest overall alternative: NYX Professional Makeup Zero to Brow Longwear Eyebrow Gel Espresso

The most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Your shade
Anastasia Beverly Hills
GraniteChange shade
Type and hold: Tinted
Finish and wear: —
The match
NYX Professional Makeup
Espresso
Type and hold: Tinted
Finish and wear: —

Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
76out of 100
Type (Type & formula)
100
Hold
not scored yet
Colour
71
Finish (Finish & application)
100
Best price
$13Ulta BeautyUlta Beauty
$9 less (41%)

Your shade $22 at Sephora

Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Benefit Cosmetics

    Dream Sheen Waterproof Tinted Brow Glaze Gel

    Deep
    Shade match 81
    $29SephoraSephoraCosts $7 more

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    81
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: neutral deep brown

    Medium confidence· Digital match

    View match
  2. #4 · Ulta Beauty Collection

    Brow Tint Gel

    Deep
    Shade match 54
    $12Ulta BeautyUlta Beauty$10 less (45%)

    Matches: Same form: gelSame texture: gelSame applicator: spoolie

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    54
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: dark brown to black with cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 70
    $24SephoraSephoraCosts $2 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    70
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: medium dark brown

    Medium confidence· Digital match

    View match
  4. #6 · Anastasia Beverly Hills

    Volumizing Tinted Brow Gel

    Medium Brown
    Shade match 73
    $26Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade matchBrush rather than spoolie

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    73
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match · Brush rather than spoolie

    Retailer shade note: for medium brown hair with a cool/ash undertones

    Medium confidence· Digital match

    View match
  5. #7 · CoverGirl

    Clean Fresh Brow Enhancer Gel

    Medium Brown
    Shade match 66
    $12.99Ulta BeautyUlta Beauty$9.01 less (41%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    66
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  6. #8 · Maybelline

    Express Brow Fast Sculpt Mascara

    Medium Brown
    Shade match 65
    $10.99Ulta BeautyUlta Beauty$11.01 less (50%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    65
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Wow Brow Gel

    Neutral Brown
    Shade match 63
    $6Ulta BeautyUlta Beauty$16 less (73%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    63
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  8. #10 · Revlon

    PhotoReady Lifting Brow Gel

    804 Rich Dark Brown
    Shade match 60
    $12.99Ulta BeautyUlta Beauty$9.01 less (41%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    60
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  9. #11 · Milani

    Stay Put Tinted Brow Mousse

    Dark Brown
    Shade match 81
    $7.49$14.99Ulta BeautyUlta Beauty$14.51 less (66%)

    Matches: Same form: gelSame shade colour: measured

    Differences: Mousse rather than gel

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    81
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Unbelieva-Brow Longwear Brow Gel

    Soft Brunette
    Shade match 42
    $18.99Ulta BeautyUlta Beauty$3.01 less (14%)

    Matches: Same form: gelSame texture: gelSame applicator: spoolie

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    42
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  11. #13 · Maybelline

    Superfluff Volumizing Eyebrow Gel Mousse

    Deep Brown
    Shade match 74
    $13.99Ulta BeautyUlta Beauty$8.01 less (36%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    74
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  12. #14 · Milk Makeup

    KUSH Fiber Eyebrow Gel

    Grind
    Shade match 51
    $24SephoraSephoraCosts $2 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    51
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  13. #15 · Rare Beauty

    Brow Harmony Flexible Lifting Eyebrow Gel

    Soft Black
    Shade match 53
    $21SephoraSephora$1 less (5%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade matchBrush rather than spoolie

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    53
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match · Brush rather than spoolie

    Retailer shade note: for black hair

    Medium confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Pro Whipped Brow Mousse

    Spiked
    Shade match 70
    $26Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    70
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  15. Match not determinedToo little listed to compare
    $9.49Ulta BeautyUlta Beauty$12.51 less (57%)

    Matches: Same form: gelSame applicator: spoolie

    Differences: Glue rather than gel

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: fibres, hold, colour and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel

    Medium confidence· Digital match

    View match
  16. #18 · NYX Professional Makeup

    The Brow Glue Laminating Setting Gel

    Black
    Shade match 49
    $10Ulta BeautyUlta Beauty$12 less (55%)

    Matches: Same form: gelSame applicator: spoolie

    Differences: Glue rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    49
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · From the shade match

    Retailer shade note: black brown

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Rithickulous Brow Mascara

    Ash Brown
    Shade match 66
    $12Ulta BeautyUlta Beauty$10 less (45%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade matchBrush rather than spoolie

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    66
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match · Brush rather than spoolie

    Medium confidence· Digital match

    View match
  18. #20 · Essence

    Make Me Brow Eyebrow Gel Mascara

    Ashy Brows 04
    Shade match 38
    $1.99$3.99Ulta BeautyUlta Beauty$20.01 less (91%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    38
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: Ashy Brown

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    Super Lock Brow Glue Waterproof Eyebrow Gel

    Deep Brown
    Shade match 56
    $11.99Ulta BeautyUlta Beauty$10.01 less (46%)

    Matches: Same form: gel

    Differences: Glue rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    56
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  20. #22 · Grande Cosmetics

    GrandeBROW-FILL Volumizing Brow Gel

    Dark
    Shade match 31
    $20Ulta BeautyUlta Beauty$2 less (9%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    31
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  21. Shade match 15
    $26SephoraSephoraCosts $4 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    15
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  22. #24 · Sephora Collection

    Tinted Volumizing Eyebrow Gel

    03 Rich Chestnut
    Shade match 15
    $16SephoraSephora$6 less (27%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    15
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  23. #25 · Refy

    Brow Tint Eyebrow Gel

    Soft Brown
    Shade match 15
    $24SephoraSephoraCosts $2 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    15
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: soft, light brown with a warm undertone.

    Medium confidence· Digital match

    View match
  24. Shade match 15
    $26SephoraSephoraCosts $4 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    15
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: light brown/dark blonde

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Why the closest shade match works

Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel in 4.5, against Anastasia Beverly Hills Flexible Hold Tinted Eyebrow Gel in Granite. Every attribute compared, with its share of the score.

ComparedYour shadeGraniteClosest shade match4.5Score
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100GelGelSameSame formula
Fibresnot comparableNot listedNot listedNot comparableNeither product lists fibres
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall85
Shade colour85MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall40
Finishnot comparableNot listedNot listedNot comparableNeither product lists finish
Applicator40SpoolieBrushSome differenceBrush rather than spoolie
Overall match 75/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel in 4.5.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same shade colour: measured

Different

  • Brush rather than spoolie

Not compared

  • Fibres: not listed for either
  • Hold: not listed for either
  • Finish: not listed for either

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed

Why the closest overall alternative works

NYX Professional Makeup Zero to Brow Longwear Eyebrow Gel in Espresso, against Anastasia Beverly Hills Flexible Hold Tinted Eyebrow Gel in Granite. Every attribute compared, with its share of the score.

ComparedYour shadeGraniteClosest overall alternativeEspressoScore
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100GelGelSameSame formula
Fibresnot comparableNot listedNot listedNot comparableNeither product lists fibres
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall71
Shade colour71MeasuredMeasuredSome differenceFrom the shade match
Finish & application10% of overall100
Finishnot comparableNot listedNot listedNot comparableNeither product lists finish
Applicator100SpoolieSpoolieSameSame applicator
Overall match 76/100Shade match 71/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Zero to Brow Longwear Eyebrow Gel in Espresso.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same applicator: spoolie

Different

  • From the shade match

Not compared

  • Fibres: not listed for either
  • Hold: not listed for either
  • Finish: not listed for either

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed

Where to buy

Closest shade match

Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel 4.5

Best price
$28SephoraSephora
Costs $6 more

Your shade $22 at Sephora

SephoraView at Sephora

Closest overall alternative

NYX Professional Makeup Zero to Brow Longwear Eyebrow Gel Espresso

Best price
$13Ulta BeautyUlta Beauty
$9 less (41%)

Your shade $22 at Sephora

How these matches are scored

26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.