Black · Deep / dark
Closest overall alternative is the most similar mascara: effect 45%, formula 30%, waterproof 15%, brush 10%. Colour is a filter, not a score.
30 matches
30 matches
A reliable match cannot be determined for Black: too little is listed for the mascaras compared with it, so no score is shown. The 30 candidates are listed below for reference.
Ulta Beauty$21.01 less (81%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Essence Lash Princess False Lash Effect Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$4.99View at Ulta Beauty
SephoraCosts $6 moreMatches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Huda Beauty LEGIT LASHES Double-Ended Volumizing and Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$11 less (42%)Matches: Same effect: lengthening, volumising, curling, dramatic
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
MAC Cosmetics Magic Extension 5mm Fibre Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephoraCosts $4 moreMatches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: black
Medium confidence· Digital match
Lancôme Lash Idôle Flutter Extension Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephora$4 less (15%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: black
Medium confidence· Digital match
Fenty Beauty Hella Thicc Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautyUlta Beauty$20 less (77%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Ulta Beauty Collection Twisted Volume Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautySephora$10 less (38%)Nothing compared the same
Differences: 3 of 4 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 4 effects shared
Medium confidence· Digital match
Sephora Collection Size Up Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$12.01 less (46%)Nothing compared the same
Differences: 3 of 4 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 4 effects shared
Medium confidence· Digital match
L'Oréal Paris Voluminous Lash Paradise Waterproof Volume Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautyUlta Beauty$12.01 less (46%)Nothing compared the same
Differences: 3 of 4 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 4 effects shared
Medium confidence· Digital match
Maybelline Falsies Surreal Extensions Washable Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautyUlta Beauty$14.01 less (54%)Nothing compared the same
Differences: 3 of 4 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 4 effects shared
Medium confidence· Digital match
L'Oréal Paris Voluminous Original Washable Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautySephoraCosts $8 moreNothing compared the same
Differences: 3 of 4 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 4 effects shared
Retailer shade note: deep black
Medium confidence· Digital match
Yves Saint Laurent Lash Clash Extreme Volume Mascara
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$12.01 less (46%)Nothing compared the same
Differences: 3 of 4 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 4 effects shared
Medium confidence· Digital match
L'Oréal Paris Voluminous Lash Paradise Volume Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautyUlta Beauty$21.01 less (81%)Nothing compared the same
Differences: 3 of 4 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 4 effects shared
Retailer shade note: Black
Medium confidence· Digital match
Essence Lash Princess False Lash Effect Waterproof Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$4.99View at Ulta BeautySephoraCosts $2 moreNothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
Tarte Lights, Camera, Splashes Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephoraCosts $2 moreNothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
Tarte Maneater Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephoraCosts $3 moreNothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Retailer shade note: Black
Medium confidence· Digital match
Too Faced Ribbon Wrapped Lash Extreme Length Tubing Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta BeautyCosts $2 moreNothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
Buxom Lash Volumizing Mascara in Blackest Black
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephoraCosts $3 moreNothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
Too Faced Better Than Sex Volumizing & Lengthening Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraCosts $4 moreNothing compared the same
Differences: 3 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Retailer shade note: Black
Medium confidence· Digital match
Lancôme Lash Idôle Curl Goddess Curling & Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephoraCosts $4 moreNothing compared the same
Differences: 3 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Medium confidence· Digital match
Lancôme Monsieur Big Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephora$6 less (23%)Nothing compared the same
Differences: 3 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Retailer shade note: rich black
Medium confidence· Digital match
Grande Cosmetics GrandeMASCARA Conditioning Peptide Mascara
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraUlta Beauty$25View at Ulta BeautyUlta Beauty$17 less (65%)Nothing compared the same
Differences: 3 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Retailer shade note: deeper pigmented black
Medium confidence· Digital match
e.l.f. Cosmetics Incredi-Curl Curling & Volumizing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautySephora$1 less (4%)Nothing compared the same
Differences: 3 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Retailer shade note: deep black
Medium confidence· Digital match
Caliray Come Hell or High Water 24-hour Volumizing & Lengthening Tubing Mascara
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephora$10 less (38%)Nothing compared the same
Differences: 3 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Medium confidence· Digital match
Benefit Cosmetics BADgal BANG! Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$10 less (38%)Nothing compared the same
Differences: 4 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 7 effects shared
Medium confidence· Digital match
Too Faced Better Than Sex Volumizing & Lengthening Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13 less (50%)Nothing compared the same
Differences: 4 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 7 effects shared
Medium confidence· Digital match
Kylie Cosmetics Wisp Lash Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephoraCosts $3 moreNothing compared the same
Differences: 4 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 7 effects shared
Medium confidence· Digital match
Benefit Cosmetics They're Real Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta Beauty$12.01 less (46%)Nothing compared the same
Differences: 3 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 6 effects shared
Medium confidence· Digital match
CoverGirl Lash Blast Cleantopia Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautyUlta Beauty$21.26 less (82%)Nothing compared the same
Differences: 2 of 4 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 4 effects shared
Medium confidence· Digital match
Maybelline Great Lash BIG Washable Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$4.74View at Ulta BeautyUlta Beauty$12.01 less (46%)Nothing compared the same
Differences: 3 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 6 effects shared
Medium confidence· Digital match
Maybelline Falsies Lash Lift Washable Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautyShowing 12 of 30 matches
30 similar shades scored two ways: the overall match on effect, formula, waterproof wear and brush. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
