Brown · Warm · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Finish
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $22 at Sephora
R.E.M. Beauty At The Borderline Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyThe most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
SephoraYour shade $22 at Sephora
Milk Makeup Line + Fill Lip Liner and Allover Lip Color
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautyRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$9 less (41%)Matches: Same longevity: long-wearingSame format and precision: pencil
Differences: Cool rather than warm undertone
Close colour · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Cool rather than warm undertone
Medium confidence· Digital match
Juvia's Place Luxe Lip Liners
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta Beauty$12.01 less (55%)Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil
No material differences in the data we have.
Close colour
Ingredients (not scored): 29% ingredient overlap
Medium confidence· Digital match
Palladio Beauty Lip Liner Classic Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$9.99View at Ulta BeautySephoraCosts $7 moreMatches: Same warm undertoneSame finish: matteSame longevity: long-wearing
Differences: Lighter
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter
Retailer shade note: Rich Brown
Medium confidence· Digital match
Hourglass Shape and Sculpt Lip Liner
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraCosts $2 moreMatches: Same finish: matteClaims smudge and transferClaims waterproof
Differences: Neutral rather than warm undertone8-hour wear rather than long-wearing (longevity)
Close colour · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · 8-hour wear rather than long-wearing (longevity)
Retailer shade note: deep mahagony
Medium confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (73%)Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colour
Slight colour difference · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: espresso brown with green undertones
Medium confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
Amazon$5.97View at Amazon
Walmart$5.97View at Walmart
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta Beauty
CVS$6.59View at CVSUlta BeautyCosts $2 moreMatches: Very close colourSame longevity: long-wearingClaims smudge and transfer
Differences: Cool rather than warm undertone
Very close colour
Ingredients (not scored): 0% ingredient overlap
Differences: Cool rather than warm undertone
Retailer shade note: cool deep cocoa
High confidence· Digital match
Buxom Power Line Pout Sculpt Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty$9 less (41%)Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Lighter
Slight colour difference · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter
Medium confidence· Digital match
Juvia's Place Luxe Lip Liners
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Very close colourClaims smudge and transferSame format and precision: pencil
Differences: Cool rather than warm undertone8-hour wear rather than long-wearing (longevity)
Very close colour · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Cool rather than warm undertone · 8-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Dior Rouge Dior Contour Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same warm undertoneSame finish: matteClaims smudge and transfer
Differences: 8-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: 8-hour wear rather than long-wearing (longevity)
Retailer shade note: black brown
Medium confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty$9 less (41%)Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Nude rather than brown
Slight colour difference · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Nude rather than brown
Medium confidence· Digital match
Juvia's Place Luxe Lip Liners
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta Beauty(product price)$15 less (68%)Matches: Same warm undertoneSame format and precision: pencilClaims comfort
Differences: Not listed rather than long-wearing (longevity)
Close colour · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Not listed rather than long-wearing (longevity)
Retailer shade note: black brown
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta Beauty$12 less (55%)Opaque
Differences: Cool rather than warm undertone10-hour wear rather than long-wearing (longevity)
Close colour · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Cool rather than warm undertone · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: deep brown
Medium confidence· Digital match
NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beauty$10View at Ulta BeautyUlta Beauty(product price)$18 less (82%)Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourLighter
Slight colour difference · Buildable
Ingredients (not scored): 38% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: Dark chocolate brown
Medium confidence· Digital match
L.A. Girl Perfect Precision Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $4 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Same finish: matteClaims smudge and transferClaims waterproof
Differences: Cool rather than warm undertone16-hour wear rather than long-wearing (longevity)
Close colour · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than warm undertone · 16-hour wear rather than long-wearing (longevity)
Retailer shade note: cool brown
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$8 less (36%)Matches: Same warm undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourLighter
Slight colour difference
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: brown
Medium confidence· Digital match
Sacheu Peel Off Lip Liner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beauty$14View at Ulta BeautyUlta Beauty(product price)$16 less (73%)Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourLighter
Slight colour difference · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: brown
Medium confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$5.97View at WalmartWalgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyCVS$6.59View at CVSWalmart$17.91View at WalmartSephora$6 less (27%)Matches: Same warm undertoneSame finish: matteSame longevity: long-wearing
Differences: Noticeably different swatch colourLighter
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: soft matte rich brown
Medium confidence· Digital match
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)$8 less (36%)Matches: Same warm undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourLighterNude rather than brown
Slight colour difference
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than brown
Retailer shade note: taupe
Medium confidence· Digital match
Sacheu Peel Off Lip Liner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Claims smudge and transferSame format and precision: pencil
Differences: Neutral rather than warm undertone8-hour wear rather than long-wearing (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · 8-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Dior Rouge Dior Contour Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Same finish: matteSame longevity: long-wearingClaims smudge and transfer
Differences: Noticeably different swatch colourLighterNeutral rather than warm undertone
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than warm undertone
Retailer shade note: Deep Neutral Brown
High confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$4 less (18%)Matches: Same finish: matteSame longevity: long-wearingClaims smudge and transfer
Differences: Noticeably different swatch colourCool rather than warm undertone
Slight colour difference · Matte
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than warm undertone
Retailer shade note: rich cool brown
Medium confidence· Digital match
Rare Beauty Kind Words Matte Lip Liner
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty$18View at Ulta BeautyUlta Beauty$10 less (45%)Matches: Same longevity: long-wearingClaims smudge and transferClaims comfort
Differences: LighterCool rather than warm undertone
Close colour
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Cool rather than warm undertone
Retailer shade note: rich purple-brown
Medium confidence· Digital match
Morphe Sculptwear Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)$15 less (68%)Matches: Same warm undertoneSame format and precision: pencilClaims comfort
Differences: LighterNot listed rather than long-wearing (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Lighter · Not listed rather than long-wearing (longevity)
Retailer shade note: rich brown
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta Beauty$13.51 less (61%)Matches: Same longevity: long-wearingClaims smudge and transfer
Differences: Noticeably different swatch colour
Slight colour difference
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour
Medium confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$6.98View at WalmartUlta Beauty$8.49View at Ulta BeautyCVS$9.59View at CVSWalgreens$9.99View at WalgreensUlta Beauty(product price)$20 less (91%)Opaque
Differences: Neutral rather than warm undertoneNot listed rather than long-wearing (longevity)
Close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Not listed rather than long-wearing (longevity)
Retailer shade note: rich neutral brown
Medium confidence· Digital match
e.l.f. Cosmetics Cream Glide Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $2 · product priceView at Ulta BeautyTarget$2View at TargetSephoraCosts $1 moreMatches: Same warm undertoneClaims smudge and transferSame format and precision: pencil
Differences: LighterNot listed rather than long-wearing (longevity)
Close colour
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Not listed rather than long-wearing (longevity)
Medium confidence· Digital match
Tarte Maracuja Juicy Lip Liner
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beautyfrom $23 · product priceView at Ulta BeautyUlta Beauty$9.01 less (41%)Matches: Same finish: matteSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourLighterCool rather than warm undertone
Visibly different colour · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone
Retailer shade note: Cool Deep Brown
Medium confidence· Digital match
Versed Lip Frame Defining Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautyUlta Beauty(product price)$14 less (64%)Matches: Same warm undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: Noticeably different swatch colour
Slight colour difference
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour
Medium confidence· Digital match
NYX Professional Makeup Line Loud Longwear Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyShowing 12 of 28 matches
R.E.M. Beauty At The Borderline Lip Liner Pencil in reverb, against Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner in Midnight Rouge. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To R.E.M. Beauty At The Borderline Lip Liner Pencil in reverb.
Weighted ingredient similarity 7%. Ingredients only affect results through the filters.
Milk Makeup Line + Fill Lip Liner and Allover Lip Color in Mood, against Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner in Midnight Rouge. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milk Makeup Line + Fill Lip Liner and Allover Lip Color in Mood.
Weighted ingredient similarity 9%. Ingredients only affect results through the filters.
R.E.M. Beauty At The Borderline Lip Liner Pencil reverb
Ulta BeautyYour shade $22 at Sephora
Milk Makeup Line + Fill Lip Liner and Allover Lip Color Mood
SephoraYour shade $22 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
