Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $45 at Ulta Beauty · product price; shade not separately priced
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $45 at Ulta Beauty
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$26.01 less (58%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · No SPF
High confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Sephora$6 less (13%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: No skin-like finish claimedNot marketed for combination/dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: very deep with soft red undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $7 moreMatches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneMedium rather than full coverageNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No SPF
Retailer shade note: deep with neutral undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty$2.50 less (6%)Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: Does not claim transfer resistanceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Does not claim transfer resistance · No SPF
Retailer shade note: for deep skin with cool neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)$29.01 less (64%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No SPF
Retailer shade note: neutral warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$16.99View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty$2.50 less (6%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim transfer resistance · No SPF
Retailer shade note: for deep skin with neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautySephoraCosts $7 moreMatches: Very close colourSame matte finishBoth claim a skin-like finish
Differences: Slightly deeperNeutral rather than cool undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Medium rather than full coverage · No SPF
Retailer shade note: deep with neutral undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $10 moreMatches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for dry/normal/oily/sensitive skin · No SPF
Retailer shade note: deep rosy
High confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $19 moreMatches: Near-identical swatch colourSame matte finishBoth claim 24-hour wear
Differences: Neutral rather than cool undertoneMedium rather than full coverageNo skin-like finish claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for dry/normal/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: very dark skin with neutral beige undertones
High confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sSephora$6 less (13%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: very deep with neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$26.01 less (58%)Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishNo skin-like finish claimedContains listed fragrance
Looks identical · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephora$5 less (11%)Matches: Near-identical swatch colourSame cool undertoneBoth claim a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin · No SPF
Retailer shade note: deep skin tones with cool undertones
Medium confidence· Digital match
Saie Glowy Super Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)$25 less (56%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: D4 - Deep with warm undertones, and a red tone
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55 · low stockView at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Near-identical swatch colourSame cool undertoneBoth claim a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin · No SPF
Retailer shade note: rich tan with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautySephora$5 less (11%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: deeper skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$29.01 less (64%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No SPF
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonSephora$6 less (13%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: deep with neutral golden undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $15 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$6 less (13%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: very deep with warm neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$6 less (13%)Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: Medium rather than full coverageNo skin-like finish claimedNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/sensitive skin · No SPF
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$3 less (7%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · No SPF
Retailer shade note: warm undertone
High confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $15 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10 moreMatches: Very close colourSame matte finishBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for dry/normal/oily/sensitive skin · No SPF
Retailer shade note: dark neutral
High confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Slightly warmer undertoneMedium rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: deep, warm neutral undertones
High confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$21 less (47%)Matches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · No SPF
Retailer shade note: Deep with cool undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty$26.80 less (60%)Matches: Very close colourSame cool undertoneBoth claim a lightweight feel
Differences: Natural rather than matte finishLight rather than full coverageNo skin-like finish claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautySephora$5 less (11%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: deep warm
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sShowing 12 of 28 matches
The closest shade to bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Deep 61 Cool (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Deep 6C
$31
6C1
$34
57N rich
$32
W10.5
$16.99
24N
$30
NW45
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark Deep 32 Cool, against bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 61 Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark Deep 32 Cool.
5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Charlotte Tilbury Airbrush Flawless Foundation in 14 Cool, against bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 61 Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Charlotte Tilbury Airbrush Flawless Foundation in 14 Cool.
18 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark Deep 32 Cool
Ulta BeautyYour shade $45 at Ulta Beauty · product price; shade not separately priced
Charlotte Tilbury Airbrush Flawless Foundation 14 Cool
SephoraYour shade $45 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
