Very fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $45 at Ulta Beauty
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $45 at Ulta Beauty · product price; shade not separately priced
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$25.01 less (56%)Matches: Same cool undertoneSame matte finishBoth claim a skin-like finish
Differences: Buildable rather than full coverageNo SPF
Close colour · Matte · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Buildable rather than full coverage · No SPF
High confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.99View at Ulta BeautyUlta BeautyCosts $9 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Buildable rather than full coverageNo skin-like finish claimedNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · No SPF
Retailer shade note: fair with cool undertones
High confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta Beauty
Macy's$54View at Macy'sUlta Beauty(product price)$20 less (44%)Matches: Very close colourSame cool undertoneBoth claim a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin · No SPF
Retailer shade note: fair with cool pink undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$37 less (82%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Slightly deeperNo skin-like finish claimedNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · No SPF
Retailer shade note: fair or light skin tones with a cool pink undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: No skin-like finish claimedNot marketed for dry/sensitive skinNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: L1 - Very light with cool undertones
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.50 less (12%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Buildable rather than full coverageNo skin-like finish claimedNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for very fair cool skin with a pink hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty(product price)$30.01 less (67%)Matches: Very close colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNot marketed for combination/dry/sensitive skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for combination/dry/sensitive skin · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.99 · product priceView at Ulta Beauty
Walmart$14.99View at Walmart
AmazonSee price at AmazonView at AmazonSephora$3 less (7%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: No skin-like finish claimedNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: fair skin with cool, pink or rosy undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$38.01 less (84%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageNo skin-like finish claimedNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · No SPF
Retailer shade note: fair with rosy undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Same cool undertoneSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishNo skin-like finish claimedNot marketed for oily/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: L1 - very light with cool undertones
High confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55 · low stockView at Macy'sWalmart$33.03 less (73%)Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty(product price)$5.50 less (12%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Slightly deeperBuildable rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for fair cool skin with a pink hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty$5.50 less (12%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Slightly deeperBuildable rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for very light cool skin with a pink hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautyMacy's$39.50View at Macy'sSephora$7 less (16%)Matches: Same cool undertoneSame matte finishBoth claim a skin-like finish
Differences: Medium rather than full coverageNot marketed for dry skinNo SPF
Close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry skin · No SPF
Retailer shade note: cool beige
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$9 less (20%)Matches: Same cool undertoneBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for normal/sensitive skin
Close colour · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/sensitive skin · No SPF
Retailer shade note: fair - cool
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephora$21 less (47%)Matches: Same cool undertoneBoth claim transfer resistanceBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: very light with pink undertones
High confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$25 less (56%)Matches: Same matte finishSame full coverageBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta Beauty(product price)$38.01 less (84%)Matches: Same cool undertoneSame matte finishNo drying alcohol listed
Differences: Medium rather than full coverageNo skin-like finish claimedNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · No SPF
Retailer shade note: fair with rosy peach undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same full coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for dry/normal skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for dry/normal skin · No SPF
Retailer shade note: very fair with cool-neutral undertones
High confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$4 less (9%)Matches: Same cool undertoneBoth claim a skin-like finishClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · No SPF
Retailer shade note: fair cool
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautyUlta Beauty$41.11 less (91%)Matches: Similar undertone (neutral vs cool)Same full coverageClaims a blurring effect
Differences: Slightly deeperNatural rather than matte finishNo skin-like finish claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No skin-like finish claimed · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty$38.01 less (84%)Matches: Similar undertone (neutral vs cool)Same matte finishNo drying alcohol listed
Differences: Medium rather than full coverageNo skin-like finish claimedNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · No SPF
Retailer shade note: fair with cool neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautyUlta Beauty(product price)Costs $10 moreMatches: Same cool undertoneSame matte finishBoth claim a skin-like finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for dry/normal/oily/sensitive skin · No SPF
Retailer shade note: fair rosy
High confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: L1 - very light with cool undertones
High confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)$7 less (16%)Matches: Same cool undertoneBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Slightly deeperLight-medium rather than full coverageNo long-wear claim
Close colour · Light-medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Light-medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: fair cool
Medium confidence· Digital match
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$10 less (22%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Buildable rather than full coverageNo skin-like finish claimedNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin · No SPF
Retailer shade note: fair with cool pink undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSame cool undertoneSame full coverage
Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: fair, cool undertone
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $13 moreMatches: Same cool undertoneClaims a blurring effectBoth claim 24-hour wear
Differences: Natural rather than matte finishBuildable rather than full coverageNo skin-like finish claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: very light skin with pink undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame cool undertoneBoth claim a skin-like finish
Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: fair with rosy undertones
High confidence· Digital match
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraShowing 12 of 29 matches
The closest shade to bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Fair 05 Cool (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
095
$12.99
Tone 0.7 C
$32
001 Cool Ivory
$10.99
100
$30
8B porcelain beige
$32
340 Fawn
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Haus Labs Triclone Skin Tech Medium Coverage Foundation in 060 Fair, against bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Fair 05 Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 060 Fair.
9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
TIRTIR Mask Fit AI Filter Cushion in 11C COOL ROSY, against bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Fair 05 Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To TIRTIR Mask Fit AI Filter Cushion in 11C COOL ROSY.
11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
Haus Labs Triclone Skin Tech Medium Coverage Foundation 060 Fair
SephoraYour shade $45 at Ulta Beauty
TIRTIR Mask Fit AI Filter Cushion 11C COOL ROSY
Ulta BeautyYour shade $45 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
