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GEN NUDE Liquid Mineral Eyeshadow Mauve Amethyst dupes and alternatives bareMinerals

Mauve · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: R.E.M. Beauty Starlet Matte Liquid Eyeshadow BRB

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
bareMinerals
Mauve AmethystChange shade
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and pigmentation: Metallic
The match
R.E.M. Beauty
BRB
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and pigmentation: Matte
Shade match
90out of 100
Colour
84
Depth
96
Undertone (Undertone and colour family)
100
Best price
$22Ulta BeautyUlta Beauty
$3 less (12%)

Your shade $25 at Ulta Beauty

Closest overall alternative: NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil Iced Latte

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
bareMinerals
Mauve AmethystChange shade
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and pigmentation: Metallic
The match
NYX Professional Makeup
Iced Latte
Colour family, undertone and depth: Mauve · Cool · Light
Finish and pigmentation: Metallic
Overall match
83out of 100
Shade (Shade match)
80
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
73
Comfort (Comfort & skin suitability)
40
Match price
$6Ulta BeautyUlta Beauty
$19 less (76%)

Your shade $25 at Ulta Beauty · product price; shade not separately priced · lowest price $5.99 at Walgreens

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Mauve On Over
    Shade match 84
    $10.50Ulta BeautyUlta Beauty(product price)$14.50 less (58%)

    Matches: Same cool undertoneBoth claim crease resistanceBoth claim waterproof

    Differences: Not listed rather than 8-hour wear (longevity)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    85
    Wear & performance
    70
    Comfort & skin suitability
    80

    Close colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Not listed rather than 8-hour wear (longevity)

    Retailer shade note: medium mauve shimmer

    High confidence· Digital match

    View match
  2. #4 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    03 Hot Lava
    Shade match 88
    $30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Both claim waterproofBoth claim comfort

    Differences: Liquid rather than stick (format)16-hour wear rather than 8-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    88
    Finish, pigmentation & format
    78
    Wear & performance
    62
    Comfort & skin suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Liquid rather than stick (format) · 16-hour wear rather than 8-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: shimmer

    Medium confidence· Digital match

    View match
  3. #5 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Fizzy Fig
    Shade match 79
    $25SephoraSephoraSame price

    Matches: Both claim crease resistanceBoth claim waterproofBoth claim comfort

    Differences: DeeperLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    85
    Wear & performance
    85
    Comfort & skin suitability
    100

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Deeper · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: copper mauve

    Medium confidence· Digital match

    View match
  4. #6 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Blush
    Shade match 78
    $25SephoraSephoraSame price

    Matches: Both claim crease resistanceBoth claim waterproofBoth claim comfort

    Differences: Pink rather than mauveLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    85
    Wear & performance
    85
    Comfort & skin suitability
    100

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Pink rather than mauve · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: rosy pink

    Medium confidence· Digital match

    View match
  5. #7 · RMS Beauty

    Eyelights Cream Eyeshadow

    Blaze
    Shade match 78
    $30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same cool undertoneSame finish: metallicBoth claim crease resistance

    Differences: Long-wearing rather than 8-hour wear (longevity)Does not claim waterproofDoes not claim comfort

    Score details
    Shade match
    78
    Finish, pigmentation & format
    97
    Wear & performance
    73
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: muted silvery mauve

    High confidence· Digital match

    View match
  6. #8 · Bobbi Brown

    Crystal Eyes Shimmer Eyeshadow Stick

    Pink
    Shade match 83
    $34SephoraSephoraCosts $9 more

    Matches: Very close colourSame format: stickBoth claim crease resistance

    Differences: Pink rather than mauveDoes not claim waterproofDoes not claim comfort

    Score details
    Shade match
    83
    Finish, pigmentation & format
    86
    Wear & performance
    78
    Comfort & skin suitability
    40

    Very close colour · Glitter · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than mauve · Does not claim waterproof · Does not claim comfort

    Retailer shade note: sparkling pink with multi-colored pearl

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Take Your Pink

    Matched on pan 3

    Shade match 84
    $4Ulta BeautyUlta Beauty$21 less (84%)

    Matches: Same finish: metallic

    Differences: Powder rather than stick (format)Long-wearing rather than 8-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    84
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Powder rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  8. #10 · Laura Mercier

    Caviar Stick Eyeshadow

    Wild Rose
    Shade match 80
    $34SephoraSephoraCosts $9 more

    Matches: Same format: stickBoth claim crease resistanceBoth claim waterproof

    Differences: Rose rather than mauve24-hour wear rather than 8-hour wear (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    88
    Wear & performance
    60
    Comfort & skin suitability
    80

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Rose rather than mauve · 24-hour wear rather than 8-hour wear (longevity)

    Retailer shade note: shimmering champagne rose

    Medium confidence· Digital match

    View match
  9. #11 · Morphe

    ChromaPlus Eyeshadow Trio

    Jewel Intentions

    Matched on pan 3

    Shade match 83
    $13Ulta BeautyUlta Beauty$12 less (48%)

    Matches: Same finish: metallicBoth claim crease resistance

    Differences: Powder rather than stick (format)Not listed rather than 8-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    83
    Finish, pigmentation & format
    88
    Wear & performance
    58
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Powder rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: icy lavender and taupe

    Medium confidence· Digital match

    View match
  10. #12 · MERIT

    Solo Shadow Cream Eyeshadow

    Studio
    Shade match 73
    $26SephoraSephoraCosts $1 more

    Matches: Same cool undertoneBoth claim crease resistanceBoth claim waterproof

    Differences: Taupe rather than mauve

    Score details
    Shade match
    73
    Finish, pigmentation & format
    85
    Wear & performance
    90
    Comfort & skin suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Taupe rather than mauve

    Retailer shade note: cool taupe

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    Le Shadow Stick

    Magnetic Mauve
    Shade match 81
    $13.99Ulta BeautyUlta Beauty(product price)$11.01 less (44%)

    Matches: Same cool undertoneSame finish: metallic

    Differences: Not listed rather than 8-hour wear (longevity)Does not claim crease resistanceDoes not claim waterproof

    Score details
    Shade match
    81
    Finish, pigmentation & format
    97
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 0% ingredient overlap

    Differences: Not listed rather than 8-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: purple mauve

    Medium confidence· Digital match

    View match
  12. #14 · Make Up For Ever

    Aqua Resist Smoky Eyeshadow Stick

    11 Pink Canyon
    Shade match 84
    $29SephoraSephoraCosts $4 more

    Matches: Very close colourSame format: stickBoth claim waterproof

    Differences: Rose rather than mauve24-hour wear rather than 8-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    84
    Finish, pigmentation & format
    88
    Wear & performance
    42
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Rose rather than mauve · 24-hour wear rather than 8-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: rosewood

    Medium confidence· Digital match

    View match
  13. #15 · RMS Beauty

    Eyelights Cream Eyeshadow

    Halo
    Shade match 72
    $30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same finish: metallicBoth claim crease resistanceClaims hydration

    Differences: Brown rather than mauveLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    72
    Finish, pigmentation & format
    97
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Metallic · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Brown rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: rich ruby brown

    Medium confidence· Digital match

    View match
  14. #16 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    27S peony
    Shade match 77
    $39SephoraSephoraCosts $14 more

    Matches: Very close colourBoth claim crease resistanceBoth claim comfort

    Differences: Warm rather than cool undertonePink rather than mauveLiquid rather than stick (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    78
    Wear & performance
    68
    Comfort & skin suitability
    100

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than mauve · Liquid rather than stick (format) · 16-hour wear rather than 8-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: warm pink shimmer

    High confidence· Digital match

    View match
  15. #17 · about-face

    Fractal Glitter Eye Paint

    Digital Demise
    Shade match 76
    $18Ulta BeautyUlta Beauty$7 less (28%)

    Matches: Very close colourBoth claim crease resistanceBoth claim waterproof

    Differences: Warm rather than cool undertoneBrown rather than mauveLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    85
    Wear & performance
    85
    Comfort & skin suitability
    40

    Very close colour · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort

    Retailer shade note: shimmering golden cinnamon

    High confidence· Digital match

    View match
  16. #18 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Gotta Guava
    Shade match 70
    $20Ulta BeautyUlta Beauty(product price)$5 less (20%)

    Matches: Same format: stickBoth claim crease resistanceBoth claim waterproof

    Differences: Rose rather than mauveLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    88
    Wear & performance
    85
    Comfort & skin suitability
    80

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Rose rather than mauve · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: Rose Shimmer

    Medium confidence· Digital match

    View match
  17. #19 · Morphe

    ChromaPlus Eyeshadow Trio

    Cut to the Lace

    Matched on the Nightie Night pan

    Shade match 78
    $13Ulta BeautyUlta Beauty$12 less (48%)

    Matches: Very close colourSame finish: metallicBoth claim crease resistance

    Differences: Brown rather than mauvePowder rather than stick (format)Not listed rather than 8-hour wear (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    88
    Wear & performance
    58
    Comfort & skin suitability
    40

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Brown rather than mauve · Powder rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: blue-brown shift

    Medium confidence· Digital match

    View match
  18. #20 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    44S Blush
    Shade match 77
    $39SephoraSephoraCosts $14 more

    Matches: Very close colourBoth claim crease resistanceBoth claim comfort

    Differences: Warm rather than cool undertoneRose rather than mauveLiquid rather than stick (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    78
    Wear & performance
    68
    Comfort & skin suitability
    100

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than mauve · Liquid rather than stick (format) · 16-hour wear rather than 8-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: rose gold shimmer

    High confidence· Digital match

    View match
  19. #21 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Penny Passion
    Shade match 69
    $17$20Ulta BeautyUlta Beauty$8 less (32%)

    Matches: Very close colourSame format: stickBoth claim crease resistance

    Differences: Warm rather than cool undertoneCopper rather than mauveLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    88
    Wear & performance
    85
    Comfort & skin suitability
    80

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than cool undertone · Copper rather than mauve · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: Soft Copper Shimmer

    High confidence· Digital match

    View match
  20. #22 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Plum Pewter
    Shade match 68
    $25SephoraSephoraSame price

    Matches: Same cool undertoneBoth claim crease resistanceBoth claim waterproof

    Differences: Plum rather than mauveLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    85
    Wear & performance
    85
    Comfort & skin suitability
    100

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Plum rather than mauve · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: taupe plum

    High confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Veluxe Pearl Eyeshadow

    Expensive Pink
    Shade match 81
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame longevity: 8-hour wearBoth claim crease resistance

    Differences: Pink rather than mauveDuochrome rather than metallic (finish)Powder rather than stick (format)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    69
    Wear & performance
    88
    Comfort & skin suitability
    40

    Very close colour · Duochrome · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than mauve · Duochrome rather than metallic (finish) · Powder rather than stick (format) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: pink w/ duochrome

    Medium confidence· Digital match

    View match
  22. #24 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Rose Water

    Matched on pan 1

    Shade match 76
    $4Ulta BeautyUlta Beauty$21 less (84%)

    Matches: Same finish: metallic

    Differences: Pink rather than mauvePowder rather than stick (format)Long-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than mauve · Powder rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Yogurt
    Shade match 66
    $6Ulta BeautyUlta Beauty$19 less (76%)

    Matches: Same finish: metallicSame format: stickBoth claim crease resistance

    Differences: DeeperRose rather than mauveLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    40

    Slight colour difference · Metallic

    Ingredients (not scored): 9% ingredient overlap

    Differences: Deeper · Rose rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  24. #26 · Charlotte Tilbury

    Eyes To Mesmerise Cream Eyeshadow

    Rose Gold
    Shade match 74
    $36SephoraSephoraCosts $11 more

    Matches: Both claim crease resistance

    Differences: Pink rather than mauveLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    74
    Finish, pigmentation & format
    85
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Pink rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: light pink

    Medium confidence· Digital match

    View match
  25. #27 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Peach Madeline

    Matched on pan 3

    Shade match 85
    $28SephoraSephoraCosts $3 more

    Shimmer

    Differences: DeeperPalette rather than stick (format)Not listed rather than 8-hour wear (longevity)

    Score details
    Shade match
    85
    Finish, pigmentation & format
    76
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Deeper · Palette rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: apricot soda, peach sorbet, mandarin crumble

    Medium confidence· Digital match

    View match
  26. #28 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Rosé + Truffles
    Shade match 69
    $37Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof

    Differences: LighterRose rather than mauvePowder rather than stick (format)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    88
    Wear & performance
    90
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Rose rather than mauve · Powder rather than stick (format) · Does not claim comfort

    Medium confidence· Digital match

    View match
  27. #29 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Radiant Rose / Brazen

    Matched on the lighter eyeshadow pan

    Shade match 67
    $43SephoraSephoraCosts $18 more

    Matches: Same finish: metallicSame format: stickBoth claim crease resistance

    Differences: Pink rather than mauve24-hour wear rather than 8-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    60
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Pink rather than mauve · 24-hour wear rather than 8-hour wear (longevity) · Does not claim comfort

    Retailer shade note: a shimmering medium pink / a blackened cherry

    Medium confidence· Digital match

    View match
  28. #30 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Strawberries + Chocolate
    Shade match 67
    $37Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof

    Differences: Brown rather than mauvePowder rather than stick (format)Does not claim comfort

    Score details
    Shade match
    67
    Finish, pigmentation & format
    88
    Wear & performance
    90
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Brown rather than mauve · Powder rather than stick (format) · Does not claim comfort

    Medium confidence· Digital match

    View match
  29. #31 · Revlon

    Glimmer Eyeshadow Multi-Stick

    Girl's Girl
    Shade match 62
    $12.99Ulta BeautyUlta Beauty$12.01 less (48%)

    Matches: Same format: stickBoth claim crease resistanceBoth claim waterproof

    Differences: Warm rather than cool undertoneGolden rather than mauveLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    88
    Wear & performance
    85
    Comfort & skin suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Warm rather than cool undertone · Golden rather than mauve · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: bright rose‑gold shade with soft-pink & a shimmer finish

    Medium confidence· Digital match

    View match
  30. #32 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    02 Blush Matte
    Shade match 87
    $15SephoraSephora$10 less (40%)

    Matches: Same format: stickBoth claim waterproof

    Differences: Matte rather than metallic (finish)Does not claim crease resistanceDoes not claim comfort

    Score details
    Shade match
    87
    Finish, pigmentation & format
    23
    Wear & performance
    72
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than metallic (finish) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: 02 Blush Matte

    Medium confidence· Digital match

    View match
  31. #33 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Antique Rose
    Shade match 89
    $34SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame format: stickBoth claim crease resistance

    Differences: Pink rather than mauveMatte rather than metallic (finish)24-hour wear rather than 8-hour wear (longevity)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    23
    Wear & performance
    60
    Comfort & skin suitability
    40

    Looks identical · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Pink rather than mauve · Matte rather than metallic (finish) · 24-hour wear rather than 8-hour wear (longevity) · Does not claim comfort

    Retailer shade note: a light pink matte

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Why the closest shade match works

R.E.M. Beauty Starlet Matte Liquid Eyeshadow in BRB, against bareMinerals GEN NUDE Liquid Mineral Eyeshadow in Mauve Amethyst. Every attribute compared, with its share of the score.

ComparedYour shadeMauve AmethystClosest shade matchBRBScore
Shade match55% of overall90
Colour84#c6877c#ca7e71Close colourColour difference 3.2 (0 is identical)
Depth96MediumMediumSameDepth difference 2.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100MauveMauveSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared13
Finish5MetallicMatteDifferentMatte finish rather than metallic
Pigmentationnot comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Format45StickLiquidSome differenceLiquid rather than stick
Wear & performance10% of overall85
Longevity708-hour wearLong-wearingSome differenceYour product claims 8-hour wear; the match says long-wearing without hours
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 67/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Starlet Matte Liquid Eyeshadow in BRB.

Same or better

  • $3 less
  • Same cool undertone
  • Both claim crease resistance
  • Both claim waterproof
  • Both claim comfort

Different

  • Small colour difference on the swatch
  • Matte finish instead of metallic
  • Liquid format instead of stick
  • Long-wearing longevity instead of 8-hour wear

Description and ingredients (information only, not scored)

Weighted ingredient similarity 32%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionvintage mauvepink mauve
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil in Iced Latte, against bareMinerals GEN NUDE Liquid Mineral Eyeshadow in Mauve Amethyst. Every attribute compared, with its share of the score.

ComparedYour shadeMauve AmethystClosest overall alternativeIced LatteScore
Shade match55% of overall80
Colour71#c6877c#d59687Close colourColour difference 4.7 (0 is identical)
Depth78MediumLightSome differenceDepth difference 7.8 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100MauveMauveSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish100MetallicMetallicSameSame metallic finish
Pigmentationnot comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Format100StickStickSameBoth stick
Wear & performance10% of overall73
Longevity708-hour wearLong-wearingSome differenceYour product claims 8-hour wear; the match says long-wearing without hours
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedDryNot listed for eitherSkin types not listed for one product
Overall match 83/100Shade match 80/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil in Iced Latte.

Same or better

  • $19 less
  • Same cool undertone
  • Same finish: metallic
  • Same format: stick
  • Both claim crease resistance

Different

  • Small colour difference on the swatch
  • Runs lighter
  • Long-wearing longevity instead of 8-hour wear
  • Does not claim waterproof
  • Does not claim comfort

Description and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionvintage mauvemauve
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

R.E.M. Beauty Starlet Matte Liquid Eyeshadow BRB

Best price
$22Ulta BeautyUlta Beauty
$3 less (12%)

Your shade $25 at Ulta Beauty

Closest overall alternative

NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil Iced Latte

Match price
$6Ulta BeautyUlta Beauty
$19 less (76%)

Your shade $25 at Ulta Beauty · product price; shade not separately priced · lowest price $5.99 at Walgreens

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.