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ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Tan 19 dupes and alternatives bareMinerals

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris True Match Super-Blendable Foundation C5 Cool Medium

The equivalent shade: scored on colour, depth and undertone only.

Shade match
90out of 100
Colour
84
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
$25.51 less (65%)

Your shade $39.50 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Tan Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
84out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
89
Wear (Wear & performance)
66
Skin (Skin suitability)
100
Best price
$16Ulta BeautyUlta Beauty
$23.50 less (59%)

Your shade $39.50 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 83
    $69Ulta BeautyUlta Beauty(product price)Costs $29.50 more

    Matches: Same cool undertoneSame matte finishSame buildable coverage

    Differences: Slightly lighterDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines · Contains listed fragrance · No SPF

    Retailer shade note: intense medium shade, rosy undertone

    Medium confidence· Digital match

    View match
  2. #4 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Tan Cool
    Shade match 79
    $16Ulta BeautyUlta Beauty$23.50 less (59%)

    Matches: Same cool undertoneSame matte finishBoth claim a lightweight feel

    Differences: Slightly deeperMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $50SephoraSephoraCosts $10.50 more

    Matches: Same cool undertoneBoth claim a blurring effectClaims 12-hour wear

    Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily skin · No SPF

    Retailer shade note: Medium with cool undertones

    High confidence· Digital match

    View match
  4. Shade match 80
    $54SephoraSephoraCosts $14.50 more

    Matches: Same cool undertoneBoth claim a blurring effectClaims 12-hour wear

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No SPF

    Retailer shade note: medium with cool undertones

    High confidence· Digital match

    View match
  5. Shade match 80
    $14.59TargetTarget$24.91 less (63%)

    Matches: Same matte finishBoth claim a blurring effectClaims long-wearing

    Differences: Full rather than buildable coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  6. #8 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4N1 Shell Beige
    Shade match 81
    $52SephoraSephoraCosts $12.50 more

    Matches: Same matte finishClaims 36-hour wearClaims transfer resistance

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · R.E.M. Beauty

    Sweetener Foundation

    medium 9 n
    Shade match 73
    $35Ulta BeautyUlta Beauty(product price)$4.50 less (11%)

    Matches: Same matte finishSame buildable coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneDoes not claim a lightweight feelNot marketed for dry/normal/oily/sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    74
    Skin suitability
    20

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin · No SPF

    Retailer shade note: medium to tan neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Amazonian Clay Blurring Powder Foundation

    36N Medium-Tan Neutral
    Shade match 78
    $40SephoraSephoraCosts $0.50 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Medium rather than buildable coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: medium to tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4C3 Softan
    Shade match 80
    $52SephoraSephoraCosts $12.50 more

    Matches: Same cool undertoneSame matte finishClaims 36-hour wear

    Differences: Slightly lighterMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: medium tan with cool rosy-beige undertones

    Medium confidence· Digital match

    View match
  10. #12 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    400 Medium Deep
    Shade match 82
    $52SephoraSephoraCosts $12.50 more

    Matches: Same cool undertoneBoth claim a blurring effectClaims long-wearing

    Differences: Slightly deeperNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  11. #13 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    21C Dynamic
    Shade match 81
    $47SephoraSephoraCosts $7.50 more

    Matches: Same cool undertoneBoth claim a blurring effectClaims 24-hour wear

    Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: medium cool

    Medium confidence· Digital match

    View match
  12. #14 · Rude

    Perfect Base Foundation Stick

    16N Medium Neutral
    Shade match 76
    $8.75Ulta BeautyUlta Beauty$30.75 less (78%)

    Matches: Both claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneLight rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    87
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Light rather than buildable coverage · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  13. #15 · Essence

    Foundation Stick

    190
    Shade match 77
    $6.99Ulta BeautyUlta Beauty(product price)$32.51 less (82%)

    Matches: Same cool undertoneSame matte finish

    Differences: Slightly lighterMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF

    Retailer shade note: medium with rosy undertones

    Medium confidence· Digital match

    View match
  14. #16 · R.E.M. Beauty

    Sweetener Foundation

    medium 4 n
    Shade match 70
    $35Ulta BeautyUlta Beauty(product price)$4.50 less (11%)

    Matches: Same matte finishSame buildable coverageBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    74
    Skin suitability
    20

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin · No SPF

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Hourglass

    Vanish Seamless Finish Foundation Stick

    9.5 Light Beige
    Shade match 87
    $49SephoraSephoraCosts $9.50 more

    Matches: Same cool undertoneClaims 12-hour wearBoth claim a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: medium, cool undertones

    Medium confidence· Digital match

    View match
  16. Shade match 85
    $42Ulta BeautyUlta Beauty(product price)Costs $2.50 more

    Matches: Same cool undertoneClaims a skin-like finishBoth claim a blurring effect

    Differences: Radiant rather than matte finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    57
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance · No SPF

    Retailer shade note: medium with cool undertone

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    300 Amber
    Shade match 70
    $14.99TargetTarget$24.51 less (62%)

    Matches: Same matte finishClaims 24-hour wearClaims transfer resistance

    Differences: Neutral rather than cool undertoneFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    70
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than buildable coverage · No blurring effect claimed · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  18. Shade match 84
    $52SephoraSephoraCosts $12.50 more

    Matches: Same cool undertoneBoth claim a blurring effectClaims 18-hour wear

    Differences: Slightly lighterRadiant rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Radiant rather than matte finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: medium rosy

    High confidence· Digital match

    View match
  19. #21 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    250 Light Medium
    Shade match 76
    $52SephoraSephoraCosts $12.50 more

    Matches: Both claim a blurring effectClaims long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    106.5 Shell
    Shade match 73
    $14.99Ulta BeautyUlta Beauty(product price)$24.51 less (62%)

    Matches: Same matte finishBoth claim a blurring effectClaims 24-hour wear

    Differences: Slightly lighterFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    73
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW33
    Shade match 66
    $39SephoraSephora$0.50 less (1%)

    Matches: Same matte finishBoth claim a blurring effectClaims 12-hour wear

    Differences: Slightly warmer undertoneFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    66
    Finish & visual result
    93
    Wear & performance
    66
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: medium warm beige with rosy undertone for medium skin

    High confidence· Digital match

    View match
  22. #24 · Nudestix

    Tinted Cover Foundation

    NUDE 5
    Shade match 79
    $40Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Both claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishLight rather than buildable coverage

    Score details
    Shade match
    79
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    60

    Close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  23. Shade match 78
    $49Ulta BeautyUlta Beauty(product price)Costs $9.50 more

    Matches: Same cool undertoneClaims 12-hour wearBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than matte finishLight rather than buildable coverage

    Score details
    Shade match
    78
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    60

    Slight colour difference · Natural · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Light rather than buildable coverage · No blurring effect claimed · Not marketed for normal/sensitive skin

    High confidence· Digital match

    View match
  24. #26 · Clinique

    Superbalanced Makeup Foundation

    72 Sunny
    Shade match 82
    $43Ulta BeautyUlta BeautyCosts $3.50 more

    Matches: Similar undertone (neutral vs cool)Claims long-wearing

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 80
    $14.99TargetTarget$24.51 less (62%)

    Natural · Medium coverage

    Differences: Slightly lighterNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF

    Low confidence· Digital match

    View match
  26. Shade match 70
    $72Ulta BeautyUlta BeautyCosts $32.50 more

    Matches: Both claim a lightweight feel

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    70
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  27. #29 · Hourglass

    Vanish Seamless Finish Foundation Stick

    10.5 Warm Beige
    Shade match 80
    $49SephoraSephoraCosts $9.50 more

    Matches: Claims 12-hour wearBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    80
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: medium, neutral undertones

    Medium confidence· Digital match

    View match
  28. Shade match 71
    $50SephoraSephoraCosts $10.50 more

    Matches: Both claim a blurring effectClaims 12-hour wearBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    71
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily skin · No SPF

    Retailer shade note: Medium-deep with neutral undertones

    High confidence· Digital match

    View match
  29. Shade match 86
    $69Ulta BeautyUlta BeautyCosts $29.50 more

    Matches: Same cool undertoneClaims long-wearing

    Differences: Radiant rather than matte finishLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Retailer shade note: intense medium shade, rosy undertone

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Tan 19 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Nearest in this range
    • Medium light · Cool · rosy undertone

    $31

Closest concealers

  1. NARS Radiant Creamy Concealer

    Chestnut

    NARS Radiant Creamy Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

  2. Rare Beauty Liquid Touch Brightening Concealer

    390C

    Rare Beauty Liquid Touch Brightening Concealer, shade 390C

    • Close colour
    • Medium · Cool undertone

    $24

  3. CoverGirl TruBlend Undercover Concealer

    Classic Beige

    CoverGirl TruBlend Undercover Concealer, shade Classic Beige

    • Close colour
    • Medium light · Cool undertone

    $12.99

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9 Tan

    • Slight colour difference
    • Medium light · Cool undertone

    $36

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Slight colour difference
    • Medium · Cool · rosy undertone

    $38

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Suede 6.6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Suede 6.6

    • Close colour
    • Medium light · Neutral undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Super-Blendable Foundation in C5 Cool Medium, against bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Tan 19. Every attribute compared, with its share of the score.

ComparedYour shadeTan 19Closest shade matchC5 Cool MediumScore
Shade match55% of overall90
Colour84#ce9482#d1977dClose colourColour difference 3.1 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.3
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 77/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in C5 Cool Medium.

Same or better

  • $25.51 less
  • Same cool undertone
  • Medium rather than buildable coverage
  • Claims a skin-like finish

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapPowder-based vs water-based; silicone none vs high

Why the closest overall alternative works

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Neutral, against bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Tan 19. Every attribute compared, with its share of the score.

ComparedYour shadeTan 19Closest overall alternativeTan NeutralScore
Shade match55% of overall86
Colour91#ce9482#cc947dVery close colourColour difference 2.1 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.5
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Neutral.

Same or better

  • $23.50 less
  • Very close colour
  • Same matte finish
  • Medium rather than buildable coverage
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • No blurring effect claimed
  • Does not claim not settling into lines
  • No SPF

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapBoth powder-based; silicone none vs none

Where to buy

Closest shade match

L'Oréal Paris True Match Super-Blendable Foundation C5 Cool Medium

Match price
$13.99Ulta BeautyUlta Beauty
$25.51 less (65%)

Your shade $39.50 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Tan Neutral

Best price
$16Ulta BeautyUlta Beauty
$23.50 less (59%)

Your shade $39.50 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.