The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 009 dupes and alternatives Basma
4.5 (686)·Deep tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same warm undertone· Same full coverage· Claims a blurring effect
Differences: Slightly lighter· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Matches: Same warm undertone· Claims transfer resistance· Both claim a lightweight feel
Differences: Matte rather than natural finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: extra deep with warm golden undertones
Matches: Very close colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: extra deep with neutral brown undertones
$19.99Ulta Beauty(product price)$20.01 less (50%)4.3 (275)
Matches: Both claim a skin-like finish· Claims a blurring effect· Claims transfer resistance
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Buildable rather than full coverage
Score details
Shade match
78
Finish & visual result
70
Wear & performance
63
Skin suitability
84
Close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Buildable rather than full coverage · Does not claim colour stability
Matches: Very close colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
84
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: very deep with neutral subtle brown undertones
Matches: Claims a blurring effect· Both claim long-wearing· Both claim a lightweight feel
Differences: Matte rather than natural finish· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
76
Finish & visual result
58
Wear & performance
85
Skin suitability
84
Close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol
$39.50Ulta Beauty(product price)$0.50 less (1%)4.6 (919)
Matches: Very close colour· Claims a blurring effect· Claims not settling into lines
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Buildable rather than full coverage
Score details
Shade match
85
Finish & visual result
58
Wear & performance
51
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability
Retailer shade note: for deep neutral skin with a peach hue
Matches: Near-identical swatch colour· Same full coverage· Claims a blurring effect
Differences: Slightly cooler undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
79
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: D2.5 - Deep with cool undertone
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 009 (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Face Tape Full Coverage Foundation in 53H Deep Honey, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 009. Every attribute compared, with its share of the score.
ComparedYour shade009Closest shade match53H Deep HoneyHow they compareScore
Shade match55% of overall91
Colour60%86#b2664a#aa6544Very close colourColour difference 2.8 (0 is identical)
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 78/100Shade match 91/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 40 Deep Neutral, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 009. Every attribute compared, with its share of the score.
ComparedYour shade009Closest overall alternative40 Deep NeutralHow they compareScore
Shade match55% of overall85
Colour60%81#b2664a#b36740Close colourColour difference 3.5 (0 is identical)
Overall match 78/100Shade match 85/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $2 more
