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The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 009 dupes and alternatives Basma

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with a radiant finish.

Closest shade match: IT Cosmetics CC+ Cream Illumination SPF 50+ Rich Honey

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Basma
009Change shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Full coverage
The match
IT Cosmetics
Rich Honey
Depth and undertone: Deep tan · Warm
Finish and coverage: Radiant · Full coverage
Shade match
88out of 100
Colour
81
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Monika Blunder Beauty Blunder Cover Foundation/Concealer Shade: 6.5 SECHS.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Basma
009Change shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Full coverage
The match
Monika Blunder Beauty
Shade: 6.5 SECHS.5
Depth and undertone: Deep tan · Cool
Finish and coverage: Radiant · Full coverage
Overall match
78out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
82
Wear (Wear & performance)
74
Skin (Skin suitability)
50
Best price
$26Ulta BeautyUlta Beauty
$14 less (35%)

Your shade $40 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 78
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Both claim a skin-like finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    64
    Wear & performance
    70
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 009 (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.2 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.2 W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

  2. Tarte Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 49W tan-deep warm

    • Close colour
    • Deep tan · Warm undertone

    $32

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    10

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 10

    • Close colour
    • Deep tan · Warm · golden undertone

    $42

  4. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Close colour
    • Deep tan

    $10.99

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Slight colour difference
    • Deep tan · Warm undertone

    $30

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Umber 9

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Umber 9

    • Slight colour difference
    • Deep tan · Warm · peach undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Illumination SPF 50+ in Rich Honey, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 009. Every attribute compared, with its share of the score.

ComparedYour shade009Closest shade matchRich HoneyScore
Shade match55% of overall88
Colour81#b2664a#b6653dClose colourColour difference 3.6 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall67
Skin type67Normal, dry, oilyNormal, dryBoth marketed for normal/​dry skin
Overall match 75/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Illumination SPF 50+ in Rich Honey.

Same or better

  • $1 less
  • Same warm undertone
  • Same full coverage
  • Adds SPF 50

Different

  • Small colour difference on the swatch
  • Radiant finish instead of natural
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Not marketed for oily skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapOil-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Monika Blunder Beauty Blunder Cover Foundation/Concealer in Shade: 6.5 SECHS.5, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 009. Every attribute compared, with its share of the score.

ComparedYour shade009Closest overall alternativeShade: 6.5 SECHS.5Score
Shade match55% of overall79
Colour97#b2664a#b16348Looks identicalColour difference 1.0 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone25Warm · goldenCoolDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, oilyNot publishedSkin-type suitability not published for one product
Overall match 78/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Monika Blunder Beauty Blunder Cover Foundation/Concealer in Shade: 6.5 SECHS.5.

Same or better

  • $14 less
  • Near-identical swatch colour
  • Same full coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone
  • Radiant finish instead of natural
  • Does not claim colour stability

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth oil-based; silicone high vs none

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Illumination SPF 50+ Rich Honey

Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Monika Blunder Beauty Blunder Cover Foundation/Concealer Shade: 6.5 SECHS.5

Best price
$26Ulta BeautyUlta Beauty
$14 less (35%)

Your shade $40 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.