The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 29 dupes and alternatives Basma
4.5 (686)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$25Ulta Beauty(product price)$15 less (38%)4.2 (812)
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Slightly deeper· Described as light medium, yours as medium· Slightly cooler undertone
Score details
Shade match
40
Finish & visual result
93
Wear & performance
85
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Described as light medium, yours as medium · Slightly cooler undertone · Medium rather than full coverage · Does not claim colour stability
Retailer shade note: light medium with cool pink undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as medium
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 29 (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 29. Every attribute compared, with its share of the score.
ComparedYour shade29Closest shade match27B Light-Medium BeigeHow they compareScore
Shade match55% of overall95
Colour60%93#f6bc9e#f9bd99Very close colourColour difference 1.9 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Ogee Multi-Use Sculpted Foundation and Concealer Stick in Ginkgo 5.00 N, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 29. Every attribute compared, with its share of the score.
ComparedYour shade29Closest overall alternativeGinkgo 5.00 NHow they compareScore
Shade match55% of overall94
Colour60%91#f6bc9e#f6b793Very close colourColour difference 2.1 (0 is identical)
Depth15%97LightLightSameDepth difference: 2.0
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared85
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 89/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora
Target$10 less (25%)
