Black · Deep / dark
Closest overall alternative is the most similar mascara: effect 45%, formula 30%, waterproof 15%, brush 10%. Colour is a filter, not a score.
18 of 30 matches
Only showing matches cruelty-free.
A reliable match cannot be determined for Pump'd Up Black: too little is listed for the mascaras compared with it, so no score is shown. The 18 candidates are listed below for reference.
Ulta Beauty$4 less (14%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Urban Decay Tube Job Lash Augmenting Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta Beauty
Sephora$5 less (17%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Rare Beauty Perfect Strokes Universal Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$24View at Ulta BeautySephora$1 less (3%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: black
Medium confidence· Digital match
Tarte Tartelette Tubing Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephoraSame priceMatches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Too Faced Better Than Sex Volumizing & Lengthening Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta Beauty$20 less (69%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
e.l.f. Cosmetics Big Mood Mega Volume & Lifting Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautySephora$13 less (45%)Nothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
Too Faced Better Than Sex Volumizing & Lengthening Mascara
Every store that sells this shade · prices as last checked
SephoraSame priceNothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
Benefit Cosmetics They're Real Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephora$1 less (3%)Nothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Retailer shade note: rich black
Medium confidence· Digital match
Tarte Lights, Camera, Lashes 4-in-1 Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyUlta Beauty$23 less (79%)Nothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
Ulta Beauty Collection Twisted Volume Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautySephora$11 less (38%)Nothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
Too Faced Naturally Better Than Sex Lengthening and Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$13 less (45%)Nothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
Anastasia Beverly Hills Lash Brag Jet-Black Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$26View at Ulta BeautySephora$1 less (3%)Nothing compared the same
Differences: Not sold in your colour4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · 4 of 6 effects shared
Medium confidence· Digital match
Tarte Big Ego Vegan Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyUlta Beauty$16.01 less (55%)Nothing compared the same
Differences: 3 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Medium confidence· Digital match
CoverGirl Clump Crusher Extensions Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautyUlta Beauty$22.25 less (77%)Nothing compared the same
Differences: 3 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Medium confidence· Digital match
CoverGirl Exhibitionist Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$6.75View at Ulta BeautyUlta Beauty$15.51 less (53%)Nothing compared the same
Differences: 3 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Medium confidence· Digital match
CoverGirl Exhibitionist Stretch & Strengthen Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.49View at Ulta BeautyUlta Beauty$14.01 less (48%)Nothing compared the same
Differences: 4 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 7 effects shared
Medium confidence· Digital match
Milani Highly Rated Lash Extensions XL Volumizing Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautySephora$1 less (3%)Nothing compared the same
Differences: 4 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 7 effects shared
Medium confidence· Digital match
Tarte Lights, Camera, Splashes Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephora$1 less (3%)Nothing compared the same
Differences: 4 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 7 effects shared
Medium confidence· Digital match
Tarte Maneater Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyShowing 12 of 18 matches
30 similar shades scored two ways: the overall match on effect, formula, waterproof wear and brush. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
