Hoola Matte Powder Bronzer Hoola dupes and alternatives Benefit Cosmetics
4.5 (7,788)·Golden · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar bronzer overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Same format: powder· Claims comfort
Differences: Noticeably different swatch colour· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
77
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
62
Slight colour difference · Matte
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Use as bronzer: possible
Retailer shade note: light tan with warm undertone
Matches: Same finish: matte· Same format: powder· Claims comfort
Differences: Bronze rather than golden· Not listed rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
79
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
62
Close colour · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Bronze rather than golden · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Same finish: matte· Same format: powder· Claims comfort
Differences: Bronze rather than golden· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
76
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
53
Close colour · Matte
Ingredients (not scored): 12% ingredient overlap
Differences: Bronze rather than golden · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Combination rather than normal, combination, sensitive (skin types)
Retailer shade note: Medium to tan with warm undertones
Matches: Same pigmentation: buildable· Same longevity: 12-hour wear· Claims hydration
Differences: Cream rather than powder (format)· Does not claim transfer resistance· Does not claim waterproof
Score details
Shade match
86
Finish, pigmentation & format
73
Wear & performance
70
Comfort & skin suitability
32
Close colour · Natural · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Cream rather than powder (format) · Does not claim transfer resistance · Does not claim waterproof · Dry, Combination, Oily rather than normal, combination, sensitive (skin types)
Use as bronzer: possible
Retailer shade note: Light tan with cool undertones
Matches: Same finish: matte· Same format: powder· Claims comfort
Differences: Noticeably different swatch colour· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
73
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
53
Slight colour difference · Matte
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Combination rather than normal, combination, sensitive (skin types)
Retailer shade note: Fair to light with neutral-warm undertones
Matches: Same finish: matte· Same pigmentation: buildable· Same format: powder
Differences: Noticeably different swatch colour· 24-hour wear rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
76
Finish, pigmentation & format
100
Wear & performance
38
Comfort & skin suitability
58
Slight colour difference · Matte · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · 24-hour wear rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Same finish: matte· Same format: powder· Claims comfort
Differences: Deeper· Bronze rather than golden· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
74
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
62
Close colour · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Deeper · Bronze rather than golden · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Same finish: matte· Same pigmentation: buildable· Same format: powder
Differences: Noticeably different swatch colour· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
70
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
62
Slight colour difference · Matte · Buildable
Ingredients (not scored): 21% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: for medium to deep complexions
Matches: Same finish: matte· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Deeper· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
70
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
50
Slight colour difference · Matte · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Same finish: matte· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
69
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
50
Slight colour difference · Matte · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Same finish: matte· Same format: powder· Claims hydration
Differences: Noticeably different swatch colour· Bronze rather than golden· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
68
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
53
Slight colour difference · Matte
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Bronze rather than golden · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Combination, Oily rather than normal, combination, sensitive (skin types)
Differences: Bronze rather than golden· Not listed rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
77
Finish, pigmentation & format
85
Wear & performance
40
Comfort & skin suitability
69
Close colour · Natural
Ingredients (not scored): 9% ingredient overlap
Differences: Bronze rather than golden · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Sold as contour, rated here for use as bronzer (suited)
Matches: Same pigmentation: buildable· Claims comfort· Claims hydration
Differences: Deeper· Cream rather than powder (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
83
Finish, pigmentation & format
68
Wear & performance
55
Comfort & skin suitability
48
Close colour · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Deeper · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination rather than normal, combination, sensitive (skin types)
Retailer shade note: light to light-medium with a golden undertone
Differences: Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance· Does not claim waterproof
Score details
Shade match
76
Finish, pigmentation & format
85
Wear & performance
55
Comfort & skin suitability
37
Slight colour difference · Natural
Ingredients (not scored): 10% ingredient overlap
Differences: Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal rather than normal, combination, sensitive (skin types)
Matches: Same finish: matte· Same pigmentation: buildable· Same format: powder
Differences: Noticeably different swatch colour· Lighter· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
67
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
62
Slight colour difference · Matte · Buildable
Ingredients (not scored): 21% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: for light to medium complexions
Matches: Same finish: matte· Same format: powder· Claims comfort
Differences: Brown rather than golden· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
66
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
62
Close colour · Matte
Ingredients (not scored): 18% ingredient overlap
Differences: Brown rather than golden · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Use as bronzer: possible
Retailer shade note: light brown with neutral warm undertone
Differences: Cream rather than powder (format)· Not listed rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
86
Finish, pigmentation & format
64
Wear & performance
40
Comfort & skin suitability
51
Close colour · Natural
Ingredients (not scored): 8% ingredient overlap
Differences: Cream rather than powder (format) · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Combination, Dry, Normal, Oily rather than normal, combination, sensitive (skin types)
Differences: Sheer rather than buildable (pigmentation)· Stick rather than powder (format)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
84
Finish, pigmentation & format
64
Wear & performance
40
Comfort & skin suitability
48
Close colour · Natural · Sheer
Ingredients (not scored): 13% ingredient overlap
Differences: Sheer rather than buildable (pigmentation) · Stick rather than powder (format) · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination rather than normal, combination, sensitive (skin types)
Matches: Same pigmentation: buildable· Claims comfort
Differences: Bronze rather than golden· Stick rather than powder (format)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
80
Finish, pigmentation & format
73
Wear & performance
40
Comfort & skin suitability
40
Close colour · Natural · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Bronze rather than golden · Stick rather than powder (format) · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Differences: Cream rather than powder (format)· Not listed rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
83
Finish, pigmentation & format
64
Wear & performance
40
Comfort & skin suitability
51
Close colour · Natural
Ingredients (not scored): 8% ingredient overlap
Differences: Cream rather than powder (format) · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Combination, Dry, Normal, Oily rather than normal, combination, sensitive (skin types)
Differences: Dewy rather than matte (finish)· Cream rather than powder (format)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
85
Finish, pigmentation & format
42
Wear & performance
40
Comfort & skin suitability
50
Close colour · Dewy
Ingredients (not scored): 5% ingredient overlap
Differences: Dewy rather than matte (finish) · Cream rather than powder (format) · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination rather than normal, combination, sensitive (skin types)
Retailer shade note: warms light to light medium skin tones
Laura Mercier Bronze Color Infusion Talc-Free Matte & Luminous Duo in 20 Marseille, against Benefit Cosmetics Hoola Matte Powder Bronzer in Hoola. Matched on the lighter bronzer pan. Every attribute compared, with its share of the score.
ComparedYour shadeHoolaClosest match20 MarseilleHow they compareScore
Shade match55% of overall93
Colour55%89#d49782#d59d8dVery close colourColour difference 2.5 (0 is identical)
Depth25%96LightLightSameDepth difference 2.6 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family20%100GoldenGoldenSameSame colour family
Finish, pigmentation & format25% of overall80
Finish50%78MatteNaturalCloseNatural finish rather than matte
Pigmentation25%65BuildableSheerSome differenceSheer rather than buildable
Overall match 90/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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