Play Daze Airy Soft Matte Liquid Blush Willa dupes and alternatives Benefit Cosmetics
4.7 (2,601)·Rose · Neutral · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Same format: liquid· Both claim comfort
Differences: Cool rather than neutral undertone· Buildable rather than sheer (pigmentation)· 12-hour wear rather than long-wearing (longevity)
Score details
Shade match
84
Finish, pigmentation & format
91
Wear & performance
61
Comfort & skin suitability
80
Close colour · Matte · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Cool rather than neutral undertone · Buildable rather than sheer (pigmentation) · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Sold as lipstick, rated here for use as blush (suited)
Matches: Same format: liquid· Claims transfer resistance· Both claim waterproof
Differences: Cool rather than neutral undertone· Mauve rather than rose· Buildable rather than sheer (pigmentation)
Score details
Shade match
78
Finish, pigmentation & format
80
Wear & performance
67
Comfort & skin suitability
75
Close colour · Natural · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Cool rather than neutral undertone · Mauve rather than rose · Buildable rather than sheer (pigmentation) · 12-hour wear rather than long-wearing (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than normal (skin types)
Matches: Same neutral undertone· Same pigmentation: sheer· Same longevity: long-wearing
Differences: Brown / nude rather than rose· Stick rather than liquid (format)· Does not claim waterproof
Score details
Shade match
76
Finish, pigmentation & format
75
Wear & performance
83
Comfort & skin suitability
77
Slight colour difference · Natural · Sheer
Ingredients (not scored): 18% ingredient overlap
Differences: Brown / nude rather than rose · Stick rather than liquid (format) · Does not claim waterproof · Normal, Dry, Combination rather than normal (skin types)
Matches: Same neutral undertone· Same finish: matte· Same format: liquid
Differences: Pink rather than rose· Buildable rather than sheer (pigmentation)· 10-hour wear rather than long-wearing (longevity)
Score details
Shade match
73
Finish, pigmentation & format
91
Wear & performance
61
Comfort & skin suitability
80
Slight colour difference · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Pink rather than rose · Buildable rather than sheer (pigmentation) · 10-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Sold as lipstick, rated here for use as blush (suited)
$27Ulta Beauty(product price)$7 less (21%)4.7 (988)
Matches: Same finish: matte· Same format: liquid· Both claim comfort
Differences: Cool rather than neutral undertone· Pink rather than rose· Buildable rather than sheer (pigmentation)
Score details
Shade match
72
Finish, pigmentation & format
91
Wear & performance
61
Comfort & skin suitability
80
Close colour · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Cool rather than neutral undertone · Pink rather than rose · Buildable rather than sheer (pigmentation) · 10-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Sold as lipstick, rated here for use as blush (suited)
$11Ulta Beauty(product price)$23 less (68%)4.5 (32,188)
Matches: Same neutral undertone· Same finish: matte· Claims transfer resistance
Differences: Buildable rather than sheer (pigmentation)· Powder rather than liquid (format)· 12-hour wear rather than long-wearing (longevity)
Score details
Shade match
85
Finish, pigmentation & format
71
Wear & performance
55
Comfort & skin suitability
54
Close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Buildable rather than sheer (pigmentation) · Powder rather than liquid (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than normal (skin types)
Matches: Same neutral undertone· Same longevity: long-wearing· Claims hydration
Differences: Dewy rather than matte (finish)· Buildable rather than sheer (pigmentation)· Cream rather than liquid (format)
Score details
Shade match
84
Finish, pigmentation & format
54
Wear & performance
83
Comfort & skin suitability
53
Close colour · Dewy · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Dewy rather than matte (finish) · Buildable rather than sheer (pigmentation) · Cream rather than liquid (format) · Does not claim waterproof · Does not claim comfort · Normal, Dry, Combination rather than normal (skin types)
Matches: Same finish: matte· Same longevity: long-wearing· Both claim comfort
Differences: Cool rather than neutral undertone· Mauve rather than rose· Buildable rather than sheer (pigmentation)
Score details
Shade match
70
Finish, pigmentation & format
78
Wear & performance
83
Comfort & skin suitability
75
Slight colour difference · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than neutral undertone · Mauve rather than rose · Buildable rather than sheer (pigmentation) · Stick rather than liquid (format) · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than normal (skin types)
Matches: Very close colour· Same longevity: long-wearing· Both claim comfort
Differences: Cool rather than neutral undertone· Pink rather than rose· Dewy rather than matte (finish)
Score details
Shade match
84
Finish, pigmentation & format
44
Wear & performance
83
Comfort & skin suitability
77
Very close colour · Dewy · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Cool rather than neutral undertone · Pink rather than rose · Dewy rather than matte (finish) · Buildable rather than sheer (pigmentation) · Powder rather than liquid (format) · Does not claim waterproof · Normal, Combination, Oily rather than normal (skin types)
Matches: Same finish: matte· Same longevity: long-wearing· Both claim comfort
Differences: Cool rather than neutral undertone· Mauve rather than rose· Buildable rather than sheer (pigmentation)
Score details
Shade match
69
Finish, pigmentation & format
78
Wear & performance
83
Comfort & skin suitability
75
Slight colour difference · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than neutral undertone · Mauve rather than rose · Buildable rather than sheer (pigmentation) · Stick rather than liquid (format) · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than normal (skin types)
Matches: Same longevity: long-wearing· Both claim comfort
Differences: Cool rather than neutral undertone· Pink rather than rose· Buildable rather than sheer (pigmentation)
Score details
Shade match
72
Finish, pigmentation & format
67
Wear & performance
83
Comfort & skin suitability
84
Close colour · Natural · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Cool rather than neutral undertone · Pink rather than rose · Buildable rather than sheer (pigmentation) · Stick rather than liquid (format) · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than normal (skin types)
Matches: Same finish: matte· Same format: liquid· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Warm rather than neutral undertone· Pink rather than rose
Score details
Shade match
61
Finish, pigmentation & format
83
Wear & performance
83
Comfort & skin suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than neutral undertone · Pink rather than rose · Opaque rather than sheer (pigmentation) · Does not claim waterproof
Matches: Same finish: matte· Same longevity: long-wearing· Both claim comfort
Differences: Cool rather than neutral undertone· Berry rather than rose· Buildable rather than sheer (pigmentation)
Score details
Shade match
65
Finish, pigmentation & format
78
Wear & performance
83
Comfort & skin suitability
75
Close colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than neutral undertone · Berry rather than rose · Buildable rather than sheer (pigmentation) · Stick rather than liquid (format) · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than normal (skin types)
Matches: Same pigmentation: sheer· Same longevity: long-wearing· Claims hydration
Differences: Warm rather than neutral undertone· Mauve rather than rose· Dewy rather than matte (finish)
Score details
Shade match
73
Finish, pigmentation & format
63
Wear & performance
83
Comfort & skin suitability
53
Close colour · Dewy · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than neutral undertone · Mauve rather than rose · Dewy rather than matte (finish) · Cream rather than liquid (format) · Does not claim waterproof · Does not claim comfort · Normal, Dry, Sensitive rather than normal (skin types)
Differences: Cool rather than neutral undertone· Mauve rather than rose· Buildable rather than sheer (pigmentation)
Score details
Shade match
83
Finish, pigmentation & format
67
Wear & performance
40
Comfort & skin suitability
51
Very close colour · Natural · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Cool rather than neutral undertone · Mauve rather than rose · Buildable rather than sheer (pigmentation) · Stick rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than normal (skin types)
Retailer shade note: raspberry mauve / tan to deep with neutral undertones
$27Ulta Beauty(product price)$7 less (21%)4.7 (988)
Matches: Same finish: matte· Same format: liquid· Both claim comfort
Differences: Noticeably different swatch colour· Cool rather than neutral undertone· Pink rather than rose
Score details
Shade match
63
Finish, pigmentation & format
91
Wear & performance
61
Comfort & skin suitability
80
Slight colour difference · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Pink rather than rose · Buildable rather than sheer (pigmentation) · 10-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Sold as lipstick, rated here for use as blush (suited)
$27Ulta Beauty(product price)$7 less (21%)4.7 (988)
Matches: Same finish: matte· Same format: liquid· Both claim comfort
Differences: Noticeably different swatch colour· Cool rather than neutral undertone· Brown / nude rather than rose
Score details
Shade match
63
Finish, pigmentation & format
91
Wear & performance
61
Comfort & skin suitability
80
Slight colour difference · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Brown / nude rather than rose · Buildable rather than sheer (pigmentation) · 10-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Sold as lipstick, rated here for use as blush (suited)
Matches: Same format: liquid· Both claim comfort· Claims hydration
Differences: Cool rather than neutral undertone· Pink rather than rose· Dewy rather than matte (finish)
Score details
Shade match
75
Finish, pigmentation & format
64
Wear & performance
61
Comfort & skin suitability
80
Close colour · Dewy · Buildable
Ingredients (not scored): 13% ingredient overlap
Differences: Cool rather than neutral undertone · Pink rather than rose · Dewy rather than matte (finish) · Buildable rather than sheer (pigmentation) · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Matches: Same neutral undertone· Same format: liquid· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Lighter· Pink rather than rose
Score details
Shade match
68
Finish, pigmentation & format
64
Wear & performance
83
Comfort & skin suitability
85
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than rose · Dewy rather than matte (finish) · Buildable rather than sheer (pigmentation) · Does not claim waterproof · Combination, Dry, Normal, Oily rather than normal (skin types)
Matches: Same finish: matte· Same longevity: long-wearing· Both claim comfort
Differences: Warm rather than neutral undertone· Berry rather than rose· Buildable rather than sheer (pigmentation)
Score details
Shade match
62
Finish, pigmentation & format
78
Wear & performance
83
Comfort & skin suitability
75
Close colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than neutral undertone · Berry rather than rose · Buildable rather than sheer (pigmentation) · Stick rather than liquid (format) · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than normal (skin types)
Matches: Same format: liquid· Same longevity: long-wearing· Both claim comfort
Differences: Cool rather than neutral undertone· Berry rather than rose· Dewy rather than matte (finish)
Score details
Shade match
67
Finish, pigmentation & format
64
Wear & performance
83
Comfort & skin suitability
87
Close colour · Dewy · Buildable
Ingredients (not scored): 18% ingredient overlap
Differences: Cool rather than neutral undertone · Berry rather than rose · Dewy rather than matte (finish) · Buildable rather than sheer (pigmentation) · Does not claim waterproof · Normal, Dry, Oily rather than normal (skin types)
Matches: Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Deeper· Warm rather than neutral undertone
Score details
Shade match
65
Finish, pigmentation & format
67
Wear & performance
83
Comfort & skin suitability
84
Slight colour difference · Natural · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Warm rather than neutral undertone · Buildable rather than sheer (pigmentation) · Stick rather than liquid (format) · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than normal (skin types)
Matches: Same finish: matte· Both claim waterproof· Both claim comfort
Differences: Deeper· Cool rather than neutral undertone· Red rather than rose
Score details
Shade match
64
Finish, pigmentation & format
71
Wear & performance
79
Comfort & skin suitability
84
Close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Deeper · Cool rather than neutral undertone · Red rather than rose · Buildable rather than sheer (pigmentation) · Powder rather than liquid (format) · 12-hour wear rather than long-wearing (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than normal (skin types)
Matches: Same finish: matte· Same format: liquid· Both claim comfort
Differences: Cool rather than neutral undertone· Red rather than rose· Buildable rather than sheer (pigmentation)
Score details
Shade match
59
Finish, pigmentation & format
91
Wear & performance
61
Comfort & skin suitability
80
Slight colour difference · Matte · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Cool rather than neutral undertone · Red rather than rose · Buildable rather than sheer (pigmentation) · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Sold as lipstick, rated here for use as blush (suited)
Matches: Same finish: matte· Same format: liquid· Both claim comfort
Differences: Cool rather than neutral undertone· Plum rather than rose· Buildable rather than sheer (pigmentation)
Score details
Shade match
59
Finish, pigmentation & format
91
Wear & performance
61
Comfort & skin suitability
80
Slight colour difference · Matte · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Cool rather than neutral undertone · Plum rather than rose · Buildable rather than sheer (pigmentation) · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Sold as lipstick, rated here for use as blush (suited)
Differences: Warm rather than neutral undertone· 12-hour wear rather than long-wearing (longevity)· Does not claim waterproof
Score details
Shade match
82
Finish, pigmentation & format
50
Wear & performance
61
Comfort & skin suitability
40
Close colour
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than neutral undertone · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort
Sold as lipstick, rated here for use as blush (suited)
Differences: Cool rather than neutral undertone· Mauve rather than rose· 12-hour wear rather than long-wearing (longevity)
Score details
Shade match
81
Finish, pigmentation & format
50
Wear & performance
61
Comfort & skin suitability
40
Very close colour
Ingredients (not scored): 13% ingredient overlap
Differences: Cool rather than neutral undertone · Mauve rather than rose · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort
Sold as lipstick, rated here for use as blush (suited)
Matches: Same pigmentation: sheer· Both claim comfort· Claims hydration
Differences: Cool rather than neutral undertone· Berry rather than rose· Powder rather than liquid (format)
Score details
Shade match
69
Finish, pigmentation & format
69
Wear & performance
61
Comfort & skin suitability
76
Close colour · Natural · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Cool rather than neutral undertone · Berry rather than rose · Powder rather than liquid (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Normal, Dry, Combination, Oily rather than normal (skin types)
Matches: Very close colour· Same neutral undertone· Both claim comfort
Differences: Berry rather than rose· Opaque rather than sheer (pigmentation)· Cream rather than liquid (format)
Score details
Shade match
77
Finish, pigmentation & format
62
Wear & performance
40
Comfort & skin suitability
84
Very close colour · Natural · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Berry rather than rose · Opaque rather than sheer (pigmentation) · Cream rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than normal (skin types)
Ogee Sculpted Cream Blush Stick in Rose Quartz, against Benefit Cosmetics Play Daze Airy Soft Matte Liquid Blush in Willa. Every attribute compared, with its share of the score.
ComparedYour shadeWillaClosest matchRose QuartzHow they compareScore
Shade match55% of overall88
Colour55%80#b53b54#b24c5aClose colourColour difference 3.6 (0 is identical)
Depth15%93Deep / darkDeep / darkSameDepth difference 3.5 on the 0–100 scale
Format25%60LiquidCreamSome differenceCream rather than liquid
Wear & performance15% of overall · 2 of 3 compared83
Longevity50%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance30%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall77
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types40%73NormalNormal, Dry, CombinationSome differenceBoth marketed for normal skin
Overall match 87/100Shade match 88/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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