Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar foundation overall.
SephoraYour shade $47 at Ulta Beauty
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at Sephora
Ulta Beautyfrom $60 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $13 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 31% ingredient overlap
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty$7.50 less (16%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No long-wear claimNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No long-wear claim · Not marketed for oily skin
Retailer shade note: light neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beauty$39.50View at Ulta BeautyUlta Beauty(product price)$28.51 less (61%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo long-wear claim
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Walmart$15.12View at Walmart
Walgreens$17.99View at WalgreensUlta Beautyfrom $18.49 · product priceView at Ulta BeautyUlta Beauty$26 less (55%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetSephoraCosts $13 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyWalmart$36.57 less (78%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for combination skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $25 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautySephora$15 less (32%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedNot marketed for normal/combination/oily skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: No blurring effect claimed · Not marketed for normal/combination/oily skin · Contains listed fragrance
Retailer shade note: neutral amber
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$35 less (74%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim
Retailer shade note: neutral
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than neutral undertoneNot marketed for combination/oily skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than neutral undertone · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with olive undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$44 less (94%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim
Retailer shade note: neutral
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3View at Ulta BeautyUlta Beauty(product price)Costs $9 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishBuildable rather than medium coverage
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 37% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: for light medium skintones with neutral warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephora$3 less (6%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 33% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$31 less (66%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$31 less (66%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 37% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed
Retailer shade note: for light medium skintones with cool rosy undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautyUlta Beauty$3 less (6%)Matches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverageNo long-wear claim
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Not marketed for combination/oily skin
Retailer shade note: Light to light-medium with peach undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Balm Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautyUlta Beauty$4 less (9%)Matches: Very close colourSame natural finishClaims transfer resistance
Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: light to medium skin with warm yellow undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyUlta Beauty(product price)$28.01 less (60%)Matches: Very close colourSame natural finishSame medium coverage
Differences: No blurring effect claimedNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVSWalgreens$19.99View at WalgreensUlta BeautyCosts $2 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Contains drying alcohol
Retailer shade note: light to medium skin with neutral golden undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $5 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for combination/oily skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: light neutral
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9 moreMatches: Very close colourClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly cooler undertoneRadiant rather than natural finishBuildable rather than medium coverage
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Buildable rather than medium coverage
Retailer shade note: light medium with cool pink undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)$8 less (17%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 36% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sUlta Beauty(product price)$23 less (49%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: light medium with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9 moreMatches: Very close colourClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly warmer undertoneRadiant rather than natural finishBuildable rather than medium coverage
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Buildable rather than medium coverage
Retailer shade note: light medium with warm peach undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautyTarget$17 less (36%)Matches: Same natural finishClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneBuildable rather than medium coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$17 less (36%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)Costs $2 moreMatches: Near-identical swatch colourSame natural finishClaims not settling into lines
Differences: Slightly cooler undertoneLight rather than medium coverageNo blurring effect claimed
Looks identical · Natural · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Light rather than medium coverage · No blurring effect claimed · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation 15N Incredible (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2.5 Neutral
$42
Perfect Beige
$12.99
33.5 Tan Natural
$30
11 Light Neutral
$32
Medium Tan 2
$22
N8
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Hourglass Ambient Soft Glow Foundation in 7.5, against Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 15N Incredible. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Ambient Soft Glow Foundation in 7.5.
11 shared ingredients; weighted similarity 31%. Ingredients only affect results through the filters.
SephoraYour shade $47 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
