Medium tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $47 at Sephora
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta Beauty
Walmart$13.97View at Walmart
Target$13.99View at Target
Walgreens$17.99View at Walgreens
CVS$17.99View at CVSThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $47 at Sephora · product price; shade not separately priced
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$2 less (4%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Not marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: Medium Deep with warm golden undertones
High confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $1 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Olive rather than warm undertone · Contains drying alcohol
Retailer shade note: medium with warm undertone and olive undertone
High confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $1 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · Contains drying alcohol
Retailer shade note: medium with neutral undertone
High confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $13 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: medium with neutral undertones
High confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$7.50 less (16%)Matches: Same warm undertoneSame natural finishSame medium coverage
Differences: No long-wear claimNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No long-wear claim · Not marketed for oily skin
Retailer shade note: tan warm skin with golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta BeautyCosts $22 moreMatches: Very close colourBoth claim a blurring effectBoth claim 24-hour wear
Differences: Neutral rather than warm undertoneMatte rather than natural finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 38% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Buildable rather than medium coverage · Contains listed fragrance
Retailer shade note: very intense dark-medium shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautyUlta BeautyCosts $13 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$60View at Ulta BeautyUlta Beauty(product price)Costs $22 moreMatches: Very close colourBoth claim a blurring effectBoth claim 24-hour wear
Differences: Neutral rather than warm undertoneMatte rather than natural finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 38% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Buildable rather than medium coverage · Contains listed fragrance
Retailer shade note: intense dark-medium shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: No blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 37% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: for medium skintones with warm undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty$35 less (74%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$34.41 less (73%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Light rather than medium coverageDoes not claim a lightweight feel
Very close colour · Natural · Light coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Light rather than medium coverage · Does not claim a lightweight feel
Medium confidence· Digital match
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.97 · out of stockView at WalmartTarget$13.99View at TargetWalgreens$17.99View at WalgreensCVS$17.99View at CVSSephoraCosts $22 moreMatches: Very close colourSame warm undertoneBoth claim 24-hour wear
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69View at Macy'sSephora$2 less (4%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than warm undertone · Not marketed for oily skin
Retailer shade note: Medium Deep with neutral olive undertones
High confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty(product price)$23 less (49%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim
Retailer shade note: Medium with neutral undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty$35 less (74%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Slightly lighterNo blurring effect claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · No blurring effect claimed · No long-wear claim
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta BeautyCosts $25 moreMatches: Similar undertone (neutral vs warm)Same natural finishSame medium coverage
Differences: Slightly deeperNo blurring effect claimedNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty(product price)$0.10 less (0%)Matches: Both claim a blurring effectBoth claim a lightweight feel
Differences: Matte rather than natural finishBuildable rather than medium coverageContains drying alcohol
Close colour · Matte · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephora$15 less (32%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo blurring effect claimedNot marketed for normal/combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Not marketed for normal/combination/oily skin · Contains listed fragrance
Retailer shade note: neutral walnut
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $3 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than warm undertone · Not marketed for oily skin
Retailer shade note: Medium-deep with olive undertones
High confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$3 less (6%)Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 33% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty$19.70 less (42%)Matches: Same natural finishBoth claim a lightweight feel
Differences: Buildable rather than medium coverageNo blurring effect claimedNot marketed for combination/oily skin
Close colour · Natural · Buildable coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Buildable rather than medium coverage · No blurring effect claimed · Not marketed for combination/oily skin
Retailer shade note: beige
Medium confidence· Digital match
Sigma Beauty Skin Perfector Hydrating Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$27.30View at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Contains drying alcohol
Retailer shade note: medium skin with warm peach undertones
High confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$26 less (55%)Matches: Same natural finishClaims a skin-like finishBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNo blurring effect claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta BeautyTarget$30View at TargetUlta Beauty$4 less (9%)Matches: Very close colourSame natural finishClaims transfer resistance
Differences: Neutral rather than warm undertoneFull rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: medium to tan skin with neutral undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyUlta Beauty(product price)$8 less (17%)Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Matte rather than natural finishNo long-wear claimNot marketed for normal skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $21 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: Tan warm undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraSephoraCosts $2 moreMatches: Very close colourSame warm undertoneBoth claim a lightweight feel
Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: Medium deep with warm undertones
Medium confidence· Digital match
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyTarget$17 less (36%)Matches: Same warm undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetShowing 12 of 28 matches
The closest shade to Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation 23W Magnificent (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
40.0 Deep Tan
$30
30 Medium Peach
$32
410N
$24
Sand
$12
Golden Amber
$12.99
Amande
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Revlon PhotoReady Lift & Fill Skin Tint in 130 Medium, against Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 23W Magnificent. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revlon PhotoReady Lift & Fill Skin Tint in 130 Medium.
8 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 13 Mauritania, against Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 23W Magnificent. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 13 Mauritania.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Revlon PhotoReady Lift & Fill Skin Tint 130 Medium
Ulta BeautyYour shade $47 at Sephora
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 13 Mauritania
Ulta BeautyYour shade $47 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
