Medium tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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9 of 31 matches
Only showing matches cruelty-free.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $14.95 at Ulta Beauty
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $14.95 at Ulta Beauty
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.60View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$1.96 less (13%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$7.96 less (53%)Matches: Near-identical swatch colourSame matte finish
Differences: Medium rather than full coverageNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: medium tan with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty(product price)$1.96 less (13%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty$1.96 less (13%)Matches: Very close colourSame matte finishSame full coverage
Differences: No SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No SPF
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$7.99 · out of stockView at WalmartUlta Beauty$12.99View at Ulta BeautyUlta Beauty(product price)Costs $25.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No SPF
Retailer shade note: dark with golden undertones
Low confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $25.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No SPF
Retailer shade note: light brown skin w/ golden undertones
Low confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9.05 moreMatches: Near-identical swatch colourSame full coverageClaims a lightweight feel
Differences: Natural rather than matte finish
Looks identical · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: medium with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyThe closest shade to BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15 Rich Caramel (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
15NW
$30
34.5 Rich Golden
$30
410N
$24
8.75
$42
11 Tan
$36
405 Toffee
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Complexion Crush Foundation in Tan Neutral, against BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15 in Rich Caramel. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Complexion Crush Foundation in Tan Neutral.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F12.5C, against BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15 in Rich Caramel. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F12.5C.
3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Ulta Beauty Collection Complexion Crush Foundation Tan Neutral
Ulta BeautyYour shade $14.95 at Ulta Beauty
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F12.5C
Ulta BeautyYour shade $14.95 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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