Medium tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $14.95 at Ulta Beauty · lowest price $13.69 at Target
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$13.69View at TargetUlta Beauty$14.50 · out of stockView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $14.95 at Ulta Beauty
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.60View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$1.96 less (13%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$7.96 less (53%)Matches: Near-identical swatch colourSame matte finish
Differences: Medium rather than full coverageNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: medium tan with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty(product price)$1.96 less (13%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $23.05 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No SPF
Retailer shade note: medium dark with peach undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty$1.96 less (13%)Matches: Very close colourSame matte finishSame full coverage
Differences: No SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No SPF
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$7.99 · out of stockView at WalmartUlta Beauty$12.99View at Ulta BeautyUlta BeautySame priceMatches: Near-identical swatch colourSame matte finishClaims long-wearing
Differences: Medium rather than full coverageNot marketed for dry skinNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry skin · No SPF
Low confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78 · out of stockView at WalmartUlta Beauty$14.95View at Ulta Beauty
CVS$16.49View at CVSWalmart$29.56 · out of stockView at WalmartTargetCosts $0.04 moreMatches: Near-identical swatch colourSame matte finish
Differences: Buildable rather than full coverageNot marketed for dry skinNo SPF
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · Not marketed for dry skin · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetWalmart$14.99View at Walmart
SephoraCosts $54.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry skinContains listed fragranceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69View at Macy'sUlta BeautyCosts $23.05 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No SPF
Retailer shade note: medium dark with neutral undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautySephoraCosts $54.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry skinContains listed fragranceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta BeautyCosts $14.05 moreMatches: Near-identical swatch colourSame full coverageClaims long-wearing
Differences: Natural matte rather than matte finishNo SPF
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural matte rather than matte finish · No SPF
Retailer shade note: Light/Medium with Warm Undertones
Low confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta Beauty(product price)Costs $54.05 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageContains listed fragranceNo SPF
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: deep shade, golden undertone
Low confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14.05 moreMatches: Near-identical swatch colourSame full coverageClaims long-wearing
Differences: Natural matte rather than matte finishNo SPF
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural matte rather than matte finish · No SPF
Retailer shade note: Medium with Warm Yellow Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14.05 moreMatches: Very close colourSame full coverageClaims long-wearing
Differences: Natural matte rather than matte finishNo SPF
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural matte rather than matte finish · No SPF
Retailer shade note: Medium/Tan with Warm Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $23.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No SPF
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $25.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No SPF
Retailer shade note: dark with golden undertones
Low confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $25.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No SPF
Retailer shade note: light brown skin w/ golden undertones
Low confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $24.05 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for dry skinNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for dry skin · No SPF
Retailer shade note: deepest neutral with golden undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $54.05 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageContains listed fragranceNo SPF
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: light-deep shade, neutral undertone
Low confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $9.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for dry skin · No SPF
Retailer shade note: tan, pink undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $54.05 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageContains listed fragranceNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: medium light-deep shade, golden undertone
Low confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $30.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for dry skin · No SPF
Retailer shade note: tan skin tones with yellow undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45 · low stockView at SephoraMacy's$45 · low stockView at Macy'sUlta Beauty(product price)Costs $31.95 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageContains drying alcoholNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Buildable rather than full coverage · Contains drying alcohol · No SPF
Low confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $30.05 moreMatches: Near-identical swatch colourSame full coverageClaims 16-hour wear
Differences: Natural rather than matte finishNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · No SPF
Retailer shade note: level-one tan with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $24.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for dry skin · No SPF
Retailer shade note: rich brown with golden undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $40.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for dry skin · No SPF
Retailer shade note: MD3 - Medium-deep with cool undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4.04 moreMatches: Near-identical swatch colourSame full coverageClaims 32-hour wear
Differences: Natural rather than matte finishContains listed fragranceContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Contains listed fragrance · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $9.05 moreMatches: Near-identical swatch colourSame full coverageClaims a lightweight feel
Differences: Natural rather than matte finish
Looks identical · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: medium with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta BeautyCosts $1.05 moreMatches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyShowing 12 of 29 matches
The closest shade to BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15 Rich Caramel (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
15NW
$30
34.5 Rich Golden
$30
410N
$24
8.75
$42
11 Tan
$36
405 Toffee
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Rich Caramel, against BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15 in Rich Caramel. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Rich Caramel.
7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F12.5C, against BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15 in Rich Caramel. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F12.5C.
3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Rich Caramel
Ulta BeautyYour shade $14.95 at Ulta Beauty · lowest price $13.69 at Target
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F12.5C
Ulta BeautyYour shade $14.95 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
