Very deep
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $14.95 at Ulta Beauty · product price; shade not separately priced · lowest price $13.48 at Walmart
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48View at Walmart
Target$13.69View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$0.45 less (3%)Matches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48 · out of stockView at WalmartTarget$13.49View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10.05 moreMatches: Same matte finishSame full coverageClaims 24-hour wear
Differences: Slightly lighterContains listed fragranceNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Contains listed fragrance · No SPF
Retailer shade note: deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10.05 moreMatches: Same matte finishSame full coverageClaims 24-hour wear
Differences: Slightly lighterContains listed fragranceNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Contains listed fragrance · No SPF
Retailer shade note: deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta Beauty
SephoraCosts $40.05 moreMatches: Near-identical swatch colourSame full coverageClaims 16-hour wear
Differences: Natural rather than matte finishNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · No SPF
Retailer shade note: D7 - very deep with neutral undertones and an olive tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at Sephora
Macy's$55View at Macy'sUlta Beauty(product price)Costs $1.04 moreMatches: Same matte finishSame full coverageClaims 30-hour wear
Differences: Contains drying alcoholNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Contains drying alcohol · No SPF
Retailer shade note: cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonSephoraCosts $25.05 moreMatches: Same matte finishSame full coverageClaims long-wearing
Differences: Not marketed for dry skinContains listed fragranceNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: for deep skin with cool undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraCVS$5.46 less (37%)Matches: Same matte finishSame full coverageClaims long-wearing
Differences: Slightly lighterNot marketed for dry skinContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Not marketed for dry skin · Contains listed fragrance · No SPF
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
CVS$9.49View at CVSUlta Beauty(product price)Costs $1.04 moreMatches: Same matte finishSame full coverageClaims 30-hour wear
Differences: Slightly lighterContains drying alcoholNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Contains drying alcohol · No SPF
Retailer shade note: neutral cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonUlta BeautySame priceMatches: Very close colourSame matte finishClaims long-wearing
Differences: Medium rather than full coverageNot marketed for dry skinNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry skin · No SPF
Low confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beauty$14.95View at Ulta BeautyCVS$16.49View at CVSWalmart$29.56View at WalmartSephoraCosts $24.05 moreMatches: Very close colourSame full coverageClaims long-wearing
Differences: Natural rather than matte finishContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Contains listed fragrance
Retailer shade note: deep complexion with neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14.05 moreMatches: Same full coverageClaims long-wearingClaims not settling into lines
Differences: Natural matte rather than matte finishNo SPF
Close colour · Natural matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural matte rather than matte finish · No SPF
Retailer shade note: Deep with Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephoraCosts $25.05 moreMatches: Same matte finishSame full coverageClaims long-wearing
Differences: Not marketed for dry skinContains listed fragranceNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: for deep skin with cool neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $24.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry/normal skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Not marketed for dry/normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39 · low stockView at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $40.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for dry skin · No SPF
Retailer shade note: D7 - Very deep with neutral undertones and an olive tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta BeautyCosts $14.05 moreMatches: Same full coverageClaims long-wearingClaims not settling into lines
Differences: Natural matte rather than matte finishNo SPF
Close colour · Natural matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural matte rather than matte finish · No SPF
Retailer shade note: Very Deep with Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $25.05 moreMatches: Same matte finishSame full coverageClaims long-wearing
Differences: Slightly deeperNot marketed for dry skinContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: for very deep skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $43.05 moreMatches: Same matte finishClaims long-wearingClaims transfer resistance
Differences: Medium rather than full coverageNot marketed for dry skinContains listed fragrance
Close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: Rich, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $27.05 moreMatches: Near-identical swatch colourClaims a blurring effectClaims 12-hour wear
Differences: Natural rather than matte finishBuildable rather than full coverageNo SPF
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $27.55 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly deeperNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · No SPF
Retailer shade note: for deep skin with warm terra cotta undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)$0.45 less (3%)Matches: Same matte finishSame full coverageClaims a blurring effect
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48View at WalmartTarget$13.69View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautySephoraCosts $54.05 moreMatches: Very close colourClaims a blurring effectClaims 24-hour wear
Differences: Natural rather than matte finishMedium rather than full coverageContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light medium, neutral golden
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $9.05 moreMatches: Very close colourClaims long-wearingClaims transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF
Retailer shade note: medium-deep with pink undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $9.05 moreMatches: Very close colourClaims long-wearingClaims transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF
Retailer shade note: very deep with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $10.05 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly lighterContains listed fragranceContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: deep with warm undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $29.05 moreMatches: Very close colourClaims long-wearingClaims transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta BeautyCosts $27.55 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly lighterNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · No SPF
Retailer shade note: for deep skin with neutral golden undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)Costs $45.05 moreMatches: Very close colourClaims 24-hour wear
Differences: Natural rather than matte finishMedium rather than full coverageContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: dark skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3.54 moreMatches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No SPF
Retailer shade note: deep with neutral undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Walmart$15.12View at Walmart
Walgreens$17.99View at WalgreensUlta Beautyfrom $18.49 · product priceView at Ulta BeautyUlta BeautySame priceMatches: Near-identical swatch colourClaims a blurring effectClaims a lightweight feel
Differences: Natural rather than matte finishLight rather than full coverageNo SPF
Looks identical · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No SPF
Retailer shade note: dark with cool undertones
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.95View at Ulta BeautyUlta Beauty(product price)Costs $20.05 moreMatches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Natural rather than matte finishLight rather than full coverageNot marketed for dry skin
Looks identical · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · Not marketed for dry skin · No SPF
Retailer shade note: deep with warm golden undertones
Medium confidence· Digital match
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beautyfrom $35 · product priceView at Ulta BeautyShowing 12 of 30 matches
The closest shade to BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15 Suede Mocha (Very deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4N74
$35
7C
$38
Cocoa
$36
Maple Syrup 8.2 Golden
$31
Dark Coffee
NW55
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Suede Mocha, against BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15 in Suede Mocha. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Suede Mocha.
7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $14.95 at Ulta Beauty · product price; shade not separately priced · lowest price $13.48 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
