Tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
34 matches
34 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $14.95 at Ulta Beauty
BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.95View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $14.95 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $27.05 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No SPF
Retailer shade note: for tan-dark warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sUlta Beauty(product price)$7.96 less (53%)Matches: Very close colourSame matte finish
Differences: Medium rather than full coverageNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyWalmartCosts $0.02 moreMatches: Near-identical swatch colourSame matte finish
Differences: Buildable rather than full coverageNot marketed for dry skinNo SPF
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · Not marketed for dry skin · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at Target
Walgreens$15.99View at Walgreens
CVS$15.99View at CVSUlta Beauty(product price)$7.96 less (53%)Matches: Very close colourSame matte finish
Differences: Medium rather than full coverageNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: medium tan with rosy undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty$0.45 less (3%)Matches: Near-identical swatch colourSame matte finishSame full coverage
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48 · out of stockView at WalmartTarget$13.69View at TargetUlta Beauty$14.50 · out of stockView at Ulta BeautyUlta Beauty(product price)Costs $14.05 moreMatches: Near-identical swatch colourSame full coverageClaims long-wearing
Differences: Natural matte rather than matte finishNo SPF
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural matte rather than matte finish · No SPF
Retailer shade note: Medium/Tan with Neutral Undertones
Low confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephoraCosts $54.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry skinContains listed fragranceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69 · low stockView at Macy'sUlta Beauty$0.45 less (3%)Matches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: medium shade with warm undertones
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$14.49View at WalmartUlta Beauty$14.50View at Ulta BeautyUlta Beauty(product price)Costs $14.05 moreMatches: Very close colourSame full coverageClaims long-wearing
Differences: Natural matte rather than matte finishNo SPF
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural matte rather than matte finish · No SPF
Retailer shade note: Medium with Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $25.05 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No SPF
Retailer shade note: dark brown with neutral undertones
Low confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $27.05 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for dry skinContains listed fragranceNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: medium to tan skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautySame priceMatches: Near-identical swatch colourSame matte finishClaims long-wearing
Differences: Medium rather than full coverageNot marketed for dry skinNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry skin · No SPF
Low confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78 · out of stockView at WalmartUlta Beauty$14.95View at Ulta BeautyTarget$14.99View at TargetCVS$16.49View at CVSWalmart$29.56 · out of stockView at WalmartUlta Beauty(product price)$0.45 less (3%)Matches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: medium Shade with neutral undertoness
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.50 · product priceView at Ulta BeautyWalmart$14.50View at WalmartUlta Beauty(product price)Costs $27.05 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for dry skinContains listed fragranceNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: medium skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $24.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for dry skin · No SPF
Retailer shade note: deep rich brown with neutral undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $43.05 moreMatches: Very close colourSame matte finishClaims long-wearing
Differences: Medium rather than full coverageNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: Medium to Dark, neutral cool undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10.05 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Contains listed fragranceContains drying alcoholNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: medium deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $54.05 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageContains listed fragranceNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: medium light-deep shade, rosy undertone
Low confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautySephoraCosts $24.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for dry skin · No SPF
Retailer shade note: deep auburn with neutral undertones for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $24.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for dry skin · No SPF
Retailer shade note: deep olive with golden undertone for medium to dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $25.05 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageNot marketed for dry skinNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry skin · No SPF
Retailer shade note: tan skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $24.55 moreMatches: Near-identical swatch colourSame matte finishClaims not settling into lines
Differences: Medium rather than full coverageNot marketed for dry/normal skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/normal skin
Retailer shade note: tan skin w/ neutral to golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $54.05 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageContains listed fragranceNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: medium light-deep shade, golden undertone
Low confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $34.05 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for dry skinContains drying alcoholNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: tan skin with warm peach undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $27.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No SPF
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $25.05 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageNot marketed for dry skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: medium deep warm peachy
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $25.05 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageNot marketed for dry skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: medium deep olive
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta BeautyCosts $30.05 moreMatches: Very close colourSame full coverageClaims 16-hour wear
Differences: Natural rather than matte finishNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · No SPF
Retailer shade note: level-one medium with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beauty$45View at Ulta BeautySephoraCosts $33.05 moreMatches: Near-identical swatch colourClaims long-wearingClaims colour stability
Differences: Natural rather than matte finishMedium rather than full coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF
Retailer shade note: medium with warm undertone and olive undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $37.05 moreMatches: Near-identical swatch colourClaims a blurring effectClaims long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol · No SPF
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta BeautyCosts $30.05 moreMatches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Radiant rather than matte finishMedium rather than full coverageNo SPF
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No SPF
Retailer shade note: tan-deep with warm gold undertones
Medium confidence· Digital match
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyUlta Beauty(product price)Costs $41.05 moreMatches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Radiant rather than matte finishBuildable rather than full coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautyShowing 12 of 32 matches
The closest shade to BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15 Kalahari Sand (Tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
35.0 Rich Amber
$30
WN 122 Clove
$22
5N
$38
445
$30
11 Tan
$36
420N
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation in Kalahari Sand, against BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15 in Kalahari Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation in Kalahari Sand.
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Milani Conceal + Perfect 2-in-1 Foundation in Natural Tan, against BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15 in Kalahari Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Natural Tan.
2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation Kalahari Sand
Ulta BeautyYour shade $14.95 at Ulta Beauty
Milani Conceal + Perfect 2-in-1 Foundation Natural Tan
Ulta BeautyYour shade $14.95 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
