Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $11.52 at Walmart · product price; shade not separately priced
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $8.48 moreMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: No SPF
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)$4.53 less (39%)Matches: Same neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo SPF
Close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: tan deep with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta Beauty
SephoraCosts $57.48 moreMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: Slightly deeperNot marketed for dry skinContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $57.48 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $12.48 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: medium-deep with neutral undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $57.48 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneBuildable rather than full coverageContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: dark-deep shade, red undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $28.48 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: deep warm neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta BeautyCosts $9.48 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishBuildable rather than full coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No SPF
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetSephoraCosts $57.48 moreMatches: Same matte finishSame full coverageClaims 24-hour wear
Differences: Olive rather than neutral undertoneNot marketed for dry skinContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than neutral undertone · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: deep with olive undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $37.48 moreMatches: Very close colourSame full coverageClaims 12-hour wear
Differences: Slightly cooler undertoneNatural rather than matte finishNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · No SPF
Retailer shade note: deep, cool undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $30.98 moreMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: Slightly deeperNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · No SPF
Retailer shade note: for very deep skin with neutral bronze undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta BeautyCosts $34.48 moreMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: Not marketed for dry/normal skinContains listed fragranceNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for dry/normal skin · Contains listed fragrance · No SPF
Retailer shade note: Deep tan with red-golden undertones
Medium confidence· Digital match
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautyUlta BeautyCosts $60.48 moreMatches: Very close colourSame neutral undertoneClaims a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta BeautyCosts $34.48 moreMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: Not marketed for dry/normal skinContains listed fragranceNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for dry/normal skin · Contains listed fragrance · No SPF
Retailer shade note: Rich with neutral red undertones
Medium confidence· Digital match
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautyUlta Beauty(product price)Costs $28.48 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · No SPF
Retailer shade note: dark brown skin w/ golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $56.48 moreMatches: Near-identical swatch colourClaims a skin-like finish
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol · No SPF
Retailer shade note: Deep peach undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraSephoraCosts $27.48 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry skin · No SPF
Retailer shade note: rich espresso with red undertones for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $2.98 moreMatches: Same matte finishSame full coverageClaims a blurring effect
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: deep shade
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$8.21View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $29.48 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF
Retailer shade note: dark deep neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $57.48 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: very deep, neutral
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at Sephora
WalmartCosts $3.45 moreMatches: Same matte finish
Differences: Slightly warmer undertoneBuildable rather than full coverageNot marketed for dry skin
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Buildable rather than full coverage · Not marketed for dry skin · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at Target
Walgreens$15.99View at Walgreens
CVS$15.99View at CVSUlta Beauty(product price)Costs $2.47 moreMatches: Same neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonSephoraCosts $46.48 moreMatches: Same neutral undertoneClaims a blurring effectClaims 24-hour wear
Differences: Natural rather than matte finishBuildable rather than full coverageContains listed fragrance
Close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta BeautyCosts $32.48 moreMatches: Same neutral undertoneSame full coverageClaims a blurring effect
Differences: Natural rather than matte finishNot marketed for dry skinNo SPF
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for dry skin · No SPF
Retailer shade note: Rich with neutral red undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Balm Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautyUlta Beauty(product price)Costs $2.98 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeper
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$13.69View at TargetWalmart$13.69 · out of stockView at WalmartUlta Beautyfrom $14.50 · product priceView at Ulta BeautySephoraCosts $48.48 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty$0.52 less (5%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperSlightly warmer undertoneNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · No SPF
Retailer shade note: rich with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Camo Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11View at Ulta BeautyUlta Beauty(product price)Costs $34.48 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Radiant rather than matte finishNo SPF
Very close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · No SPF
Retailer shade note: dark deep rich brown with neutral undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $20.48 moreMatches: Same neutral undertoneClaims long-wearingClaims a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for normal skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for normal skin · Contains listed fragrance · No SPF
Retailer shade note: neutral mahogany
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $16.48 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for normal skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for normal skin · No SPF
Retailer shade note: mocha neutral - dark brown skin with neutral undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraShowing 12 of 30 matches
The closest shade to BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15 7 Au Chocolate (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Dark Coffee
$10.99
Tone 10.5 N
$32
15
$42
Cappuccino
$12.99
44 Medium Deep Neutral
$32
495
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Deep 60 Neutral, against BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15 in 7 Au Chocolate. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Deep 60 Neutral.
2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $11.52 at Walmart · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
