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Long-Wear Waterproof Gel Eyeliner Chocolate Shimmer Ink dupes and alternatives Bobbi Brown

Brown · Warm · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

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14 matches

Must beWaterproof27

Closest shade match: Stila Stay All Day Waterproof Liquid Eye Liner - Micro Tip Dark Brown

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Bobbi Brown
Chocolate Shimmer InkChange shade
Form and tip: Gel
Wear claims: Waterproof · Smudge resistant · 8 hour wear
The match
Stila
Dark Brown
Form and tip: Liquid
Wear claims: Waterproof · Smudge resistant

Format: liquid. Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
98out of 100
Colour
98
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$25Ulta BeautyUlta Beauty
$12 less (32%)

Your shade $37 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics Superhero No-Tug Sharpenable Gel Eyeliner Fantastic Espresso

The most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Your shade
Bobbi Brown
Chocolate Shimmer InkChange shade
Form and tip: Gel
Wear claims: Waterproof · Smudge resistant · 8 hour wear
The match
IT Cosmetics
Fantastic Espresso
Form and tip: Gel
Wear claims: Waterproof

Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
95out of 100
Form (Form & tip)
100
Formula
100
Wear (Wear claims)
93
Medium confidence· Digital matchWhy it matches
Best price
$24Ulta BeautyUlta Beauty
$13 less (35%)

Your shade $37 at Sephora

Ulta BeautyView at Ulta Beauty

Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Fenty Beauty

    Fine Linez Precision Gel Eyeliner

    In Big Truffle
    Shade match 79
    $26SephoraSephora$11 less (30%)

    Matches: Same form: gelSame texture: gelSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    96

    Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    Perfect Strokes Longwear Gel Eyeliner

    True Brown
    Shade match 62
    $21SephoraSephora$16 less (43%)

    Matches: Same form: gelSame texture: gelSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  3. #5 · Anastasia Beverly Hills

    Darkside Waterproof Gel Matte Eyeliner

    Intense Black
    Shade match 34
    $18Ulta BeautyUlta Beauty$19 less (51%)

    Matches: Same form: gelSame texture: gelSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: black matte finish

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Fake Awake Eye Highlight

    brown
    Shade match 74
    $24Ulta BeautyUlta Beauty$13 less (35%)

    Matches: Same form: gelSame texture: gelSame waterproof: claimed

    Differences: Metallic rather than matte

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    100

    Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Metallic rather than matte

    Medium confidence· Digital match

    View match
  5. #7 · Maybelline

    Eye Studio Lasting Drama Gel Eyeliner

    Brown
    Shade match 81
    $10.99Ulta BeautyUlta Beauty$26.01 less (70%)

    Matches: Same form: gelSame texture: gelSame finish: matte

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    63

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Different stated wear times

    Medium confidence· Digital match

    View match
  6. #8 · Stila

    Stay All Day Smudge & Set Waterproof Gel Eye Liner

    Damsel Dark Brown
    Shade match 84
    $24SephoraSephora$13 less (35%)

    Matches: Same form: gelSame texture: gelSame waterproof: claimed

    Differences: Metallic rather than matte

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    91

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Metallic rather than matte

    Retailer shade note: blackish brown

    Medium confidence· Digital match

    View match
  7. #9 · Too Faced

    Killer Liner 36 Hour Waterproof Gel Eyeliner

    Killer Chocolate
    Shade match 44
    $27SephoraSephora$10 less (27%)

    Matches: Same form: gelSame texture: gelSame finish: matte

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    54

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Different stated wear times

    Retailer shade note: rich mahogany brown

    Medium confidence· Digital match

    View match
  8. #10 · Anastasia Beverly Hills

    Black Waterproof Crème Color Eyeliner & Eyeshadow

    Jet
    Shade match 23
    $22Ulta BeautyUlta Beauty$15 less (41%)

    Matches: Same form: gelSame finish: matteSame waterproof: claimed

    Differences: Creamy rather than gel

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel

    Retailer shade note: black, matte finish

    Medium confidence· Digital match

    View match
  9. #11 · Patrick Ta

    Major Dimension Precision Gel Eyeliner

    Cream
    Shade match 15
    $27SephoraSephora$10 less (27%)

    Matches: Same form: gelSame texture: gel

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, finish, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: soft cream

    Medium confidence· Digital match

    View match
  10. #12 · KVD Beauty

    Super Pomade Vegan Eyeliner, Shadow & Brow Pigment

    Satellite Blue
    Shade match 2
    $25Ulta BeautyUlta Beauty$12 less (32%)

    Matches: Same form: gelSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colourCreamy rather than gel

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than gel

    Retailer shade note: electric blue

    Medium confidence· Digital match

    View match
  11. #13 · Clinique

    High Impact Gel Tech Eyeliner

    Black Honey
    Shade match 35
    $29Ulta BeautyUlta Beauty$8 less (22%)

    Matches: Same form: gelSame texture: gelSame waterproof: claimed

    Differences: Not sold in your colourMetallic rather than matteDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    76

    Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Metallic rather than matte · Different stated wear times

    Medium confidence· Digital match

    View match
  12. #14 · ColourPop

    BFF Crème Gel Liner

    Sunnyvale
    Shade match 68
    $8Ulta BeautyUlta Beauty$29 less (78%)

    Matches: Same form: gelSame waterproof: claimedSame smudge resistance: claimed

    Differences: Creamy rather than gelMetallic rather than matteDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Metallic rather than matte · Different stated wear times

    Retailer shade note: chestnut brown

    Medium confidence· Digital match

    View match
  13. #15 · ColourPop

    Multichrome BFF Crème Gel Liner

    Ventura Blvd
    Shade match 7
    $9Ulta BeautyUlta Beauty$28 less (76%)

    Matches: Same form: gelSame waterproof: claimedSame smudge resistance: claimed

    Differences: Not sold in your colourCreamy rather than gelMetallic rather than matte

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than gel · Metallic rather than matte · Different stated wear times

    Retailer shade note: vivid metallic cobalt blue flipping to teal to purple

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

See 20 in other formats

Why the closest shade match works

Stila Stay All Day Waterproof Liquid Eye Liner - Micro Tip in Dark Brown, against Bobbi Brown Long-Wear Waterproof Gel Eyeliner in Chocolate Shimmer Ink. Every attribute compared, with its share of the score.

ComparedYour shadeChocolate Shimmer InkClosest shade matchDark BrownScore
Form & tip45% of overall40
Form40GelLiquidSome differenceLiquid rather than gel
Tipnot comparableNot listedNot listedNot comparableNeither product lists tip
Formula30% of overall64
Texture40GelLiquidSome differenceLiquid rather than gel
Finish100MatteMatteSameSame finish
Wear claims25% of overall96
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistance100ClaimedClaimedSameBoth products claim smudge resistance
Longevity858-hour wearLong-wearingCloseBoth claim long wear
Overall match 61/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Stila Stay All Day Waterproof Liquid Eye Liner - Micro Tip in Dark Brown.

Same or better

  • Same finish: matte
  • Same waterproof: claimed
  • Same smudge resistance: claimed
  • Similar longevity

Different

  • Liquid rather than gel
  • Liquid rather than gel

Not compared

  • Tip: not listed for either

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, moderate silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listListed (alcohol)
SPFNot listedNot listed
View full match

Why the closest overall alternative works

IT Cosmetics Superhero No-Tug Sharpenable Gel Eyeliner in Fantastic Espresso, against Bobbi Brown Long-Wear Waterproof Gel Eyeliner in Chocolate Shimmer Ink. Every attribute compared, with its share of the score.

ComparedYour shadeChocolate Shimmer InkClosest overall alternativeFantastic EspressoScore
Form & tip45% of overall100
Form100GelGelSameSame form
Tipnot comparableNot listedNot listedNot comparableNeither product lists tip
Formula30% of overall100
Texture100GelGelSameSame texture
Finish100MatteMatteSameSame finish
Wear claims25% of overall93
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistancenot comparableClaimedNot listedNot comparableSmudge resistance not listed for one product
Longevity858-hour wearLong-wearingCloseBoth claim long wear
Overall match 95/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Superhero No-Tug Sharpenable Gel Eyeliner in Fantastic Espresso.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same finish: matte
  • Same waterproof: claimed
  • Similar longevity

Not compared

  • Tip: not listed for either
  • Smudge resistance: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Stila Stay All Day Waterproof Liquid Eye Liner - Micro Tip Dark Brown

Best price
$25Ulta BeautyUlta Beauty
$12 less (32%)

Your shade $37 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics Superhero No-Tug Sharpenable Gel Eyeliner Fantastic Espresso

Best price
$24Ulta BeautyUlta Beauty
$13 less (35%)

Your shade $37 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.