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Vitamin Enriched Skin Tinted Moisturizer SPF 15 Fair 3 dupes and alternatives Bobbi Brown

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 2F

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Bobbi Brown
Fair 3Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Light coverage
The match
Lawless
2F
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
$2 less (4%)

Your shade $49 at Ulta Beauty

Closest overall alternative: CoverGirl Clean Fresh Skin Milk Foundation 510 Porcelain

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Bobbi Brown
Fair 3Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Light coverage
The match
CoverGirl
510 Porcelain
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant · Light coverage
Overall match
85out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
66
Skin (Skin suitability)
80
Best price
$10.49TargetTarget
$38.51 less (79%)

Your shade $49 at Ulta Beauty

TargetView at Target

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Fair Ivory LN2
    Shade match 94
    $34Ulta BeautyUlta Beauty$15 less (31%)

    Matches: Very close colourSame neutral undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim colour stability

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $52SephoraSephoraCosts $3 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    74
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: light rosy

    Medium confidence· Digital match

    View match
  3. #5 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Milkshake 100B
    Shade match 92
    $37SephoraSephora$12 less (24%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Ultra Fair skin with beige undertones

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $36SephoraSephora$13 less (27%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Medium rather than light coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    52
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: fair-neutral

    Medium confidence· Digital match

    View match
  5. Shade match 93
    $52SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    55
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    4 Fair Neutral
    Shade match 91
    $38SephoraSephora$11 less (22%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    42
    Wear & performance
    70
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry skin · No SPF

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $48SephoraSephora$1 less (2%)

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fair with white-pink undertones

    Medium confidence· Digital match

    View match
  8. #10 · Hourglass

    Vanish Seamless Finish Foundation Stick

    1.5 Cream
    Shade match 90
    $49SephoraSephoraSame price

    Matches: Near-identical swatch colourBoth claim 12-hour wearBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    90
    Finish & visual result
    39
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fair, cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Fair 3 (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Madeleine

    NARS Soft Matte Complete Concealer, shade Madeleine

    • Very close colour
    • Very fair · Neutral undertone

    $36

  2. Rare Beauty Liquid Touch Brightening Concealer

    140C

    Rare Beauty Liquid Touch Brightening Concealer, shade 140C

    • Looks identical
    • Very fair · Neutral · neutral pink undertone

    $24

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    345 Oatmeal

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 345 Oatmeal

    • Looks identical
    • Very fair

    $15.99

  4. Maybelline Fit Me Natural Finish Concealer

    005 Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 005 Ivory

    • Looks identical
    • Very fair

    $10.99

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    120

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 120

    • Close colour
    • Very fair · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 2F, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Fair 3. Every attribute compared, with its share of the score.

ComparedYour shadeFair 3Closest shade match2FScore
Shade match55% of overall97
Colour95#fddfcc#ffdfc8Looks identicalColour difference 1.5 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall40
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage20LightFullDifferentFull coverage rather than light
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, oily, sensitiveBoth marketed for combination/​oily/​sensitive skin
Overall match 77/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 2F.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • Full rather than light coverage
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for dry/normal skin
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeOil-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 15Not listed
OverlapWater-based vs oil-based; silicone none vs high

Why the closest overall alternative works

CoverGirl Clean Fresh Skin Milk Foundation in 510 Porcelain, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Fair 3. Every attribute compared, with its share of the score.

ComparedYour shadeFair 3Closest overall alternative510 PorcelainScore
Shade match55% of overall84
Colour89#fddfcc#f4dbc7Very close colourColour difference 2.4 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.5
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared66
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 85/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Clean Fresh Skin Milk Foundation in 510 Porcelain.

Same or better

  • $38.51 less
  • Very close colour
  • Same radiant finish
  • Same light coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • No long-wear claim
  • Does not claim colour stability
  • Not marketed for sensitive skin
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceListed (limonene)Listed (limonene)
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 15Not listed
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 2F

Best price
$47SephoraSephora
$2 less (4%)

Your shade $49 at Ulta Beauty

Closest overall alternative

CoverGirl Clean Fresh Skin Milk Foundation 510 Porcelain

Best price
$10.49TargetTarget
$38.51 less (79%)

Your shade $49 at Ulta Beauty

TargetView at Target

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.