Vitamin Enriched Skin Tinted Moisturizer SPF 15 Medium 2 dupes and alternatives Bobbi Brown
4.2 (355)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Claims a skin-like finish· Both claim a lightweight feel
Differences: Natural rather than radiant finish· Buildable rather than light coverage· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
61
Wear & performance
63
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Matches: Both claim a lightweight feel· No fragrance listed
Differences: Slightly lighter· Slightly warmer undertone· Buildable rather than light coverage
Score details
Shade match
76
Finish & visual result
80
Wear & performance
51
Skin suitability
20
Close colour · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Buildable rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · No SPF
Differences: Slightly deeper · Matte rather than radiant finish · Buildable rather than light coverage · No long-wear claim · Does not claim colour stability
Retailer shade note: for medium neutral skin with a peach hue
The closest shade to Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Medium 2 (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Well People Skinforia Serum Foundation in 16 Light Neutral, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Medium 2. Every attribute compared, with its share of the score.
ComparedYour shadeMedium 2Closest match16 Light NeutralHow they compareScore
Shade match55% of overall80
Colour60%—not comparable#e3b874No swatchNot comparedNo swatch colour on one side
Depth15%95LightLightSameDepth difference: 2.8
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 73/100Shade match 80/100Low confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Target$19 less (39%)
Ulta Beauty
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