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Vitamin Enriched Skin Tinted Moisturizer SPF 15 Rich 4 dupes and alternatives Bobbi Brown

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 476N Umber

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Bobbi Brown
Rich 4Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Radiant · Light coverage
The match
Make Up For Ever
476N Umber
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
90out of 100
Colour
97
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Same price

Your shade $49 at Ulta Beauty

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 150 Kano

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Bobbi Brown
Rich 4Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Radiant · Light coverage
The match
Juvia's Place
150 Kano
Depth and undertone: Very deep · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
76out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
82
Wear (Wear & performance)
51
Skin (Skin suitability)
100
Match price
$24Ulta BeautyUlta Beauty
$25 less (51%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Coffee DPN4
    Shade match 80
    $34Ulta BeautyUlta Beauty(product price)$15 less (31%)

    Matches: Both claim not settling into linesBoth claim a lightweight feelNo fragrance listed

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    80
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim colour stability

    Retailer shade note: rich brown skin w/neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 79
    $52SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    79
    Finish & visual result
    74
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: very deep peach

    Medium confidence· Digital match

    View match
  3. #5 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 34
    Shade match 81
    $69SephoraSephoraCosts $20 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Olive rather than cool undertoneMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    74
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than cool undertone · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: deepest with neutral olive undertones

    Medium confidence· Digital match

    View match
  4. Shade match 79
    $70Ulta BeautyUlta BeautyCosts $21 more

    Matches: Very close colourBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    79
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $48SephoraSephora$1 less (2%)

    Matches: Same cool undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Matte rather than radiant finishMedium rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    43
    Wear & performance
    76
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: rich with rosy undertones

    High confidence· Digital match

    View match
  6. #8 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    477N Mahogany
    Shade match 83
    $49SephoraSephoraSame price

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    83
    Finish & visual result
    55
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: for deeper skin with golden neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 76
    $72Ulta BeautyUlta BeautyCosts $23 more

    Matches: Both claim a lightweight feelNo fragrance listed

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    76
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · Sephora Collection

    Best Skin Ever Liquid Foundation

    38Y
    Shade match 77
    $24SephoraSephora$25 less (51%)

    Matches: Very close colourClaims transfer resistanceBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    77
    Finish & visual result
    67
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: very deep with yellow undertones

    Medium confidence· Digital match

    View match
  9. Shade match 81
    $49SephoraSephoraSame price

    Matches: Very close colourClaims a skin-like finishClaims transfer resistance

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    81
    Finish & visual result
    54
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin · No SPF

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 82
    $44SephoraSephora$5 less (10%)

    Matches: Very close colourClaims transfer resistanceNo fragrance listed

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    58
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  11. Shade match 70
    $52SephoraSephoraCosts $3 more

    Matches: Same radiant finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    70
    Finish & visual result
    74
    Wear & performance
    66
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: very deep yellow

    Medium confidence· Digital match

    View match
  12. #14 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Chestnut (N-100)
    Shade match 87
    $58SephoraSephoraCosts $9 more

    Matches: Very close colourClaims transfer resistanceBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    34
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: Rich, neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    47 Deep Neutral
    Shade match 78
    $38SephoraSephora$11 less (22%)

    Matches: Claims a skin-like finishClaims a blurring effectBoth claim 8-hour wear

    Differences: Slightly deeperNeutral rather than cool undertoneMatte rather than radiant finish

    Score details
    Shade match
    78
    Finish & visual result
    42
    Wear & performance
    70
    Skin suitability
    80

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Matte rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry skin · No SPF

    Retailer shade note: true neutral

    High confidence· Digital match

    View match
  14. #16 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    476W Graphite
    Shade match 76
    $49SephoraSephoraSame price

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    76
    Finish & visual result
    55
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: for deeper skin with warm undertones

    Medium confidence· Digital match

    View match
  15. Shade match 78
    $44SephoraSephora$5 less (10%)

    Matches: Claims transfer resistanceNo fragrance listed

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    78
    Finish & visual result
    58
    Wear & performance
    49
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  16. #18 · Iconic London

    Super Smoother Blurring Skin Tint

    Golden Rich
    Shade match 67
    $35Ulta BeautyUlta Beauty$14 less (29%)

    Matches: Claims a skin-like finishClaims a blurring effectBoth claim 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    67
    Finish & visual result
    52
    Wear & performance
    74
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  17. Shade match 71
    $52SephoraSephoraCosts $3 more

    Matches: Claims a blurring effectBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    71
    Finish & visual result
    55
    Wear & performance
    63
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Rich 4 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Very close colour
    • Rich deep · Cool undertone

    $31

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Close colour
    • Very deep · Cool undertone

    $38

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Close colour
    • Very deep

    $15.99

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  5. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Slight colour difference
    • Rich deep · Cool undertone

    $36

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Slight colour difference
    • Very deep · Neutral · neutral pink undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 476N Umber, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Rich 4. Every attribute compared, with its share of the score.

ComparedYour shadeRich 4Closest shade match476N UmberScore
Shade match55% of overall90
Colour97#5f3315#613213Looks identicalColour difference 0.9 (0 is identical)
Depth100Rich deepVery deepCloseDepth difference: 0.1
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 75/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 476N Umber.

Same or better

  • Near-identical swatch colour
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Natural finish instead of radiant
  • Medium rather than light coverage
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for oily/sensitive skin
  • Contains alcohol
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeOil-based, high silicone
FragranceListed (limonene)Listed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFSPF 15Not listed
OverlapWater-based vs oil-based; silicone none vs high

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 150 Kano, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Rich 4. Every attribute compared, with its share of the score.

ComparedYour shadeRich 4Closest overall alternative150 KanoScore
Shade match55% of overall78
Colour81#5f3315#6d3a17Close colourColour difference 3.5 (0 is identical)
Depth86Rich deepVery deepCloseDepth difference: 5.6
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 76/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 150 Kano.

Same or better

  • $25 less
  • Same radiant finish

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Neutral rather than cool undertone
  • Medium rather than light coverage
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceListed (limonene)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 476N Umber

Best price
$49SephoraSephora
Same price

Your shade $49 at Ulta Beauty

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 150 Kano

Match price
$24Ulta BeautyUlta Beauty
$25 less (51%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.