Vitamin Enriched Skin Tinted Moisturizer SPF 15 Rich 4 dupes and alternatives Bobbi Brown
4.2 (355)·Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same radiant finish· Same light coverage
Differences: No long-wear claim· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
100
Wear & performance
40
Skin suitability
50
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Very close colour· Same light coverage· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No long-wear claim
Score details
Shade match
85
Finish & visual result
76
Wear & performance
51
Skin suitability
100
Very close colour · Natural · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF
$14Ulta Beauty(product price)$35 less (71%)4.1 (33)
Matches: Same radiant finish· Same light coverage· Claims a skin-like finish
Differences: Neutral rather than cool undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
78
Finish & visual result
86
Wear & performance
51
Skin suitability
100
Close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF
$24Ulta Beauty(product price)$25 less (51%)3.9 (396)
Matches: Same radiant finish
Differences: Slightly lighter· Neutral rather than cool undertone· Medium rather than light coverage
Score details
Shade match
78
Finish & visual result
82
Wear & performance
51
Skin suitability
100
Close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
$34Ulta Beauty(product price)$15 less (31%)4.5 (9,894)
Matches: Both claim not settling into lines· Both claim a lightweight feel· No fragrance listed
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
80
Finish & visual result
67
Wear & performance
66
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim colour stability
Retailer shade note: rich brown skin w/neutral undertones
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
90
Finish & visual result
55
Wear & performance
63
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: for deeper skin with neutral undertones
$38Ulta Beauty(product price)$11 less (22%)4.8 (950)
Matches: Claims a skin-like finish· Both claim a lightweight feel· No fragrance listed
Differences: Slightly lighter· Neutral rather than cool undertone· Light-medium rather than light coverage
Score details
Shade match
79
Finish & visual result
76
Wear & performance
51
Skin suitability
100
Close colour · Light-medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Light-medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Same radiant finish· Claims a blurring effect
Differences: Slightly warmer undertone· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
79
Finish & visual result
74
Wear & performance
66
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol · No SPF
Matches: Same radiant finish· Same light coverage· Claims a skin-like finish
Differences: Slightly lighter· Neutral rather than cool undertone· No long-wear claim
Score details
Shade match
77
Finish & visual result
79
Wear & performance
51
Skin suitability
100
Close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Same light coverage· Claims a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No long-wear claim
Score details
Shade match
81
Finish & visual result
68
Wear & performance
51
Skin suitability
100
Close colour · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Very close colour· Same radiant finish· Claims a blurring effect
Differences: Olive rather than cool undertone· Medium rather than light coverage· No long-wear claim
Score details
Shade match
81
Finish & visual result
74
Wear & performance
51
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Olive rather than cool undertone · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: deepest with neutral olive undertones
Matches: Very close colour· Both claim a lightweight feel· No fragrance listed
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
79
Finish & visual result
67
Wear & performance
51
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Very close colour· Claims a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
83
Finish & visual result
55
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: for deeper skin with golden neutral undertones
Matches: Both claim a lightweight feel· No fragrance listed
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
76
Finish & visual result
67
Wear & performance
51
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Very close colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
77
Finish & visual result
67
Wear & performance
58
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: very deep with yellow undertones
Matches: Very close colour· Claims a skin-like finish· Claims transfer resistance
Differences: Slightly deeper· Neutral rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
81
Finish & visual result
54
Wear & performance
70
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin · No SPF
Retailer shade note: deepest with neutral undertones
Matches: Very close colour· Claims transfer resistance· No fragrance listed
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
82
Finish & visual result
58
Wear & performance
49
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF
Matches: Same radiant finish· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly warmer undertone· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
70
Finish & visual result
74
Wear & performance
66
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol · No SPF
Matches: Very close colour· Claims transfer resistance· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· Medium rather than light coverage
Score details
Shade match
87
Finish & visual result
34
Wear & performance
70
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for dry/sensitive skin
$42Ulta Beauty(product price)$7 less (14%)4.4 (38)
Matches: Claims a blurring effect· Both claim 12-hour wear· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than radiant finish· Buildable rather than light coverage
Score details
Shade match
68
Finish & visual result
62
Wear & performance
74
Skin suitability
100
Close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Claims a skin-like finish· Claims a blurring effect· Both claim 8-hour wear
Differences: Slightly deeper· Neutral rather than cool undertone· Matte rather than radiant finish
Score details
Shade match
78
Finish & visual result
42
Wear & performance
70
Skin suitability
80
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Matte rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry skin · No SPF
Matches: Very close colour· Claims a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
76
Finish & visual result
55
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: for deeper skin with warm undertones
Matches: Claims transfer resistance· No fragrance listed
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
78
Finish & visual result
58
Wear & performance
49
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF
Matches: Very close colour· Claims a blurring effect· Claims transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Full rather than light coverage
Score details
Shade match
85
Finish & visual result
40
Wear & performance
58
Skin suitability
40
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/normal/sensitive skin · No SPF
Retailer shade note: for very deep skin with bronze neutral undertones
Matches: Very close colour· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· Full rather than light coverage
Score details
Shade match
87
Finish & visual result
25
Wear & performance
66
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: for very deep skin with neutral undertones
Matches: Claims a skin-like finish· Claims a blurring effect· Both claim 12-hour wear
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
67
Finish & visual result
52
Wear & performance
74
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Claims a blurring effect· Both claim a lightweight feel· No fragrance listed
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
71
Finish & visual result
55
Wear & performance
63
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol · No SPF
The closest shade to Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Rich 4 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 59N Rich Neutral, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Rich 4. Every attribute compared, with its share of the score.
ComparedYour shadeRich 4Closest match59N Rich NeutralHow they compareScore
Shade match55% of overall92
Colour60%87#5f3315#67351bVery close colourColour difference 2.7 (0 is identical)
Overall match 91/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$35.01 less (71%)
Sephora
