Vitamin Enriched Skin Tinted Moisturizer SPF 15 Golden 1 dupes and alternatives Bobbi Brown
4.2 (355)·Medium light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$41 less (84%)4.5 (40,486)
Matches: Very close colour· Same warm undertone· Both claim not settling into lines
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
67
Wear & performance
78
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for sensitive skin · No SPF
$41Ulta Beauty(product price)$8 less (16%)4.5 (2,588)
Matches: Very close colour· Same warm undertone· Same light coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
70
Wear & performance
49
Skin suitability
100
Very close colour · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF
Retailer shade note: medium with warm golden undertones
Matches: Same warm undertone· Same light coverage· Both claim a lightweight feel
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
76
Wear & performance
51
Skin suitability
100
Close colour · Natural · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
62
Wear & performance
66
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: tan with warm peach undertones
Matches: Same warm undertone· Both claim not settling into lines· Both claim a lightweight feel
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
87
Finish & visual result
67
Wear & performance
78
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF
Matches: Very close colour· Same warm undertone· Claims transfer resistance
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
67
Wear & performance
58
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: medium-dark with yellow undertones
$41Ulta Beauty(product price)$8 less (16%)4.7 (920)
Matches: Very close colour· Claims a skin-like finish· Claims a blurring effect
Differences: Olive rather than warm undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
86
Finish & visual result
58
Wear & performance
81
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · No SPF
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Buildable rather than light coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
62
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: Tan skin with a golden undertone
Matches: Same warm undertone· Same radiant finish· Claims a blurring effect
Differences: Medium rather than light coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
74
Wear & performance
51
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim a lightweight feel
Differences: Olive rather than warm undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
93
Finish & visual result
55
Wear & performance
63
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: for darker medium skin with warm olive undertones
$14Ulta Beauty(product price)$35 less (71%)3.5 (10)
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Buildable rather than light coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
43
Wear & performance
63
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF
Retailer shade note: medium or tan skin tones with a warm undertone
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim 12-hour wear
Differences: Olive rather than warm undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
89
Finish & visual result
55
Wear & performance
63
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: tanned amber for olive skin tones
$39Ulta Beauty(product price)$10 less (20%)4.3 (6,833)
Matches: Very close colour· Similar undertone (neutral vs warm)· Claims a blurring effect
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
55
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Matches: Very close colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
83
Finish & visual result
67
Wear & performance
78
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF
Matches: Same warm undertone· Claims a blurring effect· Both claim 16-hour wear
Differences: Slightly lighter· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
87
Finish & visual result
62
Wear & performance
66
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: medium with warm golden undertones
Matches: Same warm undertone· Claims a blurring effect· Claims transfer resistance
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
62
Wear & performance
60
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol · No SPF
$14Ulta Beauty(product price)$35 less (71%)3.5 (10)
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Buildable rather than light coverage· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
43
Wear & performance
63
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF
Retailer shade note: medium or tan skin tones with a yellow undertone
Matches: Very close colour· Claims a skin-like finish· Both claim 12-hour wear
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
88
Finish & visual result
54
Wear & performance
89
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · No SPF
Matches: Same warm undertone· Claims a skin-like finish· Both claim 12-hour wear
Differences: Slightly lighter· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
87
Finish & visual result
54
Wear & performance
89
Skin suitability
20
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · No SPF
Matches: Very close colour· Same radiant finish· Claims a blurring effect
Differences: Slightly cooler undertone· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
76
Finish & visual result
74
Wear & performance
66
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF
Retailer shade note: medium skin with a balance of warm & cool undertones
$41Ulta Beauty(product price)$8 less (16%)4.7 (920)
Matches: Claims a skin-like finish· Claims a blurring effect· Both claim 16-hour wear
Differences: Olive rather than warm undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
79
Finish & visual result
58
Wear & performance
81
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · No SPF
Matches: Very close colour· Same warm undertone· Claims transfer resistance
Differences: Matte rather than radiant finish· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
96
Finish & visual result
34
Wear & performance
70
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for dry/sensitive skin
Retailer shade note: Medium to Dark, warm undertones
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
35
Wear & performance
51
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: light to medium skin with warm, golden undertones
The closest shade to Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Golden 1 (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris Infallible Pro-Matte Foundation in 108.5 Honey Bisque, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Golden 1. Every attribute compared, with its share of the score.
ComparedYour shadeGolden 1Closest shade match108.5 Honey BisqueHow they compareScore
Shade match55% of overall99
Colour60%99#d3a063#d3a166Looks identicalColour difference 0.5 (0 is identical)
Overall match 69/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 44S Tan Sand, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Golden 1. Every attribute compared, with its share of the score.
ComparedYour shadeGolden 1Closest overall alternative44S Tan SandHow they compareScore
Shade match55% of overall89
Colour60%83#d3a063#d3985fClose colourColour difference 3.3 (0 is identical)
Overall match 90/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.