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Vitamin Enriched Skin Tinted Moisturizer SPF 15 Golden 4 dupes and alternatives Bobbi Brown

Medium tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Armani Beauty Luminous Silk Foundation 10.1

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Bobbi Brown
Golden 4Change shade
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Radiant · Light coverage
The match
Armani Beauty
10.1
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $20 more

Your shade $49 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 10

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Bobbi Brown
Golden 4Change shade
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Radiant · Light coverage
The match
Milk Makeup
10
Depth and undertone: Medium tan · Warm
Finish and coverage: Radiant · Light coverage
Overall match
94out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
89
Skin (Skin suitability)
60
Best price
$38SephoraSephora
$11 less (22%)

Your shade $49 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $69Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Does not claim not settling into linesDoes not claim colour stabilityDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: deep shade, golden undertone

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Medium Tan
    Shade match 92
    $17.99Ulta BeautyUlta Beauty$31.01 less (63%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: No long-wear claimDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No long-wear claim · Does not claim colour stability · No SPF

    Retailer shade note: 6 medium tan

    Medium confidence· Digital match

    View match
  3. Shade match 92
    $69Ulta BeautyUlta BeautyCosts $20 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Does not claim not settling into linesDoes not claim colour stabilityDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: medium light-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  4. Shade match 97
    $46Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Full rather than light coverageDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    66
    Wear & performance
    79
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than light coverage · Does not claim colour stability · No SPF

    Retailer shade note: true medium beige with golden undertone for medium skin

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    220 Warm
    Shade match 96
    $16.99Ulta BeautyUlta Beauty$32.01 less (65%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  6. #8 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 5
    Shade match 97
    $26.60$38Ulta BeautyUlta Beauty$22.40 less (46%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Light-medium rather than light coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Light-medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light-medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium tan

    Medium confidence· Digital match

    View match
  7. Shade match 92
    $46Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Full rather than light coverageDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    66
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than light coverage · Does not claim colour stability · No SPF

    Retailer shade note: medium beige with golden peach undertone for medium skin

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Maracuja Juicy Glow Tint

    36S Medium-Tan Sand
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Slightly lighterMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    74
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: medium to tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · Well People

    Supernatural Complexion Stick

    30 Medium Tan Warm
    Shade match 93
    $18.20$26Ulta BeautyUlta Beauty$30.80 less (63%)

    Matches: Very close colourSame warm undertoneSame light coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  10. #12 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 170 G
    Shade match 96
    $49SephoraSephoraSame price

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    61
    Wear & performance
    78
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 5 - Fünf
    Shade match 95
    $52Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Full rather than light coverageDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    65
    Wear & performance
    78
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than light coverage · Does not claim colour stability · No SPF

    Retailer shade note: Medium/Deep, Warm Gold Undertones

    Medium confidence· Digital match

    View match
  12. Shade match 82
    $69Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly lighterNeutral rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: light-deep neutral undertone

    Medium confidence· Digital match

    View match
  13. #15 · Well People

    Bio Powder Foundation

    9W
    Shade match 98
    $19.60$28Ulta BeautyUlta Beauty$29.40 less (60%)

    Matches: Near-identical swatch colourSame warm undertoneSame light coverage

    Differences: Matte rather than radiant finishNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    98
    Finish & visual result
    53
    Wear & performance
    66
    Skin suitability
    100

    Looks identical · Matte · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · No long-wear claim · Does not claim colour stability · No SPF

    Retailer shade note: rich tan w/warm peach undertones

    Medium confidence· Digital match

    View match
  14. #16 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Chocolate Mousse 450G
    Shade match 97
    $37SephoraSephora$12 less (24%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Deep-Tan skin with a golden undertone

    Medium confidence· Digital match

    View match
  15. #17 · Juvia's Place

    I am Magic Natural Radiance Foundation

    505 Caracas
    Shade match 88
    $24Ulta BeautyUlta Beauty(product price)$25 less (51%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Medium rather than light coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  16. #18 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 120 W
    Shade match 93
    $49SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  17. Shade match 96
    $34SephoraSephora$15 less (31%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    89
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · No SPF

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC47
    Shade match 86
    $46Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    66
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than light coverage · Does not claim colour stability · No SPF

    Retailer shade note: deepest neutral with golden undertone for deep dark skin

    Medium confidence· Digital match

    View match
  19. #21 · Armani Beauty

    Luminous Silk Foundation

    8.1
    Shade match 96
    $69SephoraSephoraCosts $20 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium tan, warm golden

    Medium confidence· Digital match

    View match
  20. #22 · Haleys Beauty

    Re-form Luminous Skin Foundation

    6.50 Tan - Warm
    Shade match 94
    $39Ulta BeautyUlta Beauty$10 less (20%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · No SPF

    Retailer shade note: 6.50 Tan - Warm

    Medium confidence· Digital match

    View match
  21. Shade match 84
    $41Ulta BeautyUlta Beauty(product price)$8 less (16%)

    Matches: Very close colourSame light coverageBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium-tan with a neutral undertone

    Medium confidence· Digital match

    View match
  22. #24 · L.A. Girl

    Pro Coverage Liquid Foundation

    Nude Beige
    Shade match 91
    $10Ulta BeautyUlta Beauty$39 less (80%)

    Matches: Near-identical swatch colourSame radiant finish

    Differences: Full rather than light coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    72
    Wear & performance
    51
    Skin suitability
    80

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  23. #25 · Youngblood

    Loose Mineral Foundation

    Toffee
    Shade match 93
    $50Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame warm undertoneBoth claim a lightweight feel

    Differences: Buildable rather than light coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    80
    Wear & performance
    51
    Skin suitability
    20

    Very close colour · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · No SPF

    Retailer shade note: tan to dark shade, warm undertone

    Medium confidence· Digital match

    View match
  24. #26 · Youngblood

    Loose Mineral Foundation

    Toast
    Shade match 93
    $50Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame warm undertoneBoth claim a lightweight feel

    Differences: Buildable rather than light coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    80
    Wear & performance
    51
    Skin suitability
    20

    Very close colour · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · No SPF

    Retailer shade note: medium to tan shade, warm undertone

    Medium confidence· Digital match

    View match
  25. #27 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 20
    Shade match 92
    $69SephoraSephoraCosts $20 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than light coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    74
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium with golden red undertones

    Medium confidence· Digital match

    View match
  26. #28 · Armani Beauty

    Luminous Silk Foundation

    6.8
    Shade match 94
    $69SephoraSephoraCosts $20 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium tan, warm golden

    High confidence· Digital match

    View match
  27. #29 · SIIA Cosmetics

    Luminous Longwear Liquid Foundation

    Mocha
    Shade match 86
    $14.40$36Ulta BeautyUlta Beauty$34.60 less (71%)

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Luminous rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  28. Shade match 92
    $45Ulta BeautyUlta Beauty(product price)$4 less (8%)

    Matches: Very close colourSame warm undertoneBoth claim 16-hour wear

    Differences: Natural rather than radiant finishFull rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    49
    Wear & performance
    73
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than light coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: level-one tan with a warm undertone

    Medium confidence· Digital match

    View match
  29. Shade match 98
    $44SephoraSephora$5 less (10%)

    Matches: Near-identical swatch colourSame warm undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    58
    Wear & performance
    49
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Golden 4 (Medium tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Looks identical
    • Medium tan · Warm · golden undertone

    $22

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    17W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 17W

    • Very close colour
    • Medium tan · Warm undertone

    $30

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N54

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N54

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $35

  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    460 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W

    • Very close colour
    • Tan · Warm · golden undertone

    $32

  5. NARS Radiant Creamy Concealer

    Chocolat

    NARS Radiant Creamy Concealer, shade Chocolat

    • Very close colour
    • Medium tan · Warm undertone

    $36

  6. e.l.f. Cosmetics 16HR Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics 16HR Camo Concealer, shade Deep Chestnut

    • Close colour
    • Medium tan · Warm · golden undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Armani Beauty Luminous Silk Foundation in 10.1, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Golden 4. Every attribute compared, with its share of the score.

ComparedYour shadeGolden 4Closest shade match10.1Score
Shade match55% of overall99
Colour98#c0864f#c08550Looks identicalColour difference 0.7 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.3
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall60
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 82/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Foundation in 10.1.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than light coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Does not claim colour stability
  • Not marketed for combination/sensitive skin
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceListed (limonene)Listed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 15Not listed
OverlapWater-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 10, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Golden 4. Every attribute compared, with its share of the score.

ComparedYour shadeGolden 4Closest overall alternative10Score
Shade match55% of overall95
Colour92#c0864f#be8859Very close colourColour difference 2.0 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.6
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared89
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 94/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 10.

Same or better

  • $11 less
  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Same light coverage
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim colour stability
  • Not marketed for combination/oily skin
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeno silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapWater-based vs unknown-based; silicone none vs none

Where to buy

Closest shade match

Armani Beauty Luminous Silk Foundation 10.1

Best price
$69SephoraSephora
Costs $20 more

Your shade $49 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 10

Best price
$38SephoraSephora
$11 less (22%)

Your shade $49 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.