Vitamin Enriched Skin Tinted Moisturizer SPF 15 Rich 1 dupes and alternatives Bobbi Brown
4.2 (355)·Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$24Ulta Beauty(product price)$25 less (51%)3.9 (396)
Matches: Very close colour· Same radiant finish
Differences: Slightly warmer undertone· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
82
Wear & performance
51
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Same radiant finish· Same light coverage· Both claim a lightweight feel
Differences: Slightly warmer undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
71
Finish & visual result
100
Wear & performance
51
Skin suitability
40
Close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
$24Ulta Beauty(product price)$25 less (51%)3.9 (396)
Matches: Same radiant finish
Differences: Neutral rather than cool undertone· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
73
Finish & visual result
82
Wear & performance
51
Skin suitability
100
Close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
$24Ulta Beauty(product price)$25 less (51%)3.9 (396)
Matches: Same radiant finish
Differences: Slightly deeper· Neutral rather than cool undertone· Medium rather than light coverage
Score details
Shade match
69
Finish & visual result
82
Wear & performance
51
Skin suitability
100
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
$20Ulta Beauty(product price)$29 less (59%)4.5 (18)
Matches: Claims a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Full rather than light coverage
Score details
Shade match
81
Finish & visual result
47
Wear & performance
63
Skin suitability
40
Close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily/sensitive skin · No SPF
Retailer shade note: rich deep tone with neutral undertone
Matches: Very close colour· Claims a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
75
Finish & visual result
55
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol · No SPF
Matches: Same cool undertone· Claims a skin-like finish· Claims a blurring effect
Differences: Matte rather than radiant finish· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
77
Finish & visual result
42
Wear & performance
70
Skin suitability
80
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry skin · No SPF
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than light coverage · No long-wear claim · Does not claim not settling into lines · No SPF
Matches: Claims a blurring effect· Claims transfer resistance· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Full rather than light coverage
Score details
Shade match
69
Finish & visual result
47
Wear & performance
70
Skin suitability
100
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than light coverage · Does not claim colour stability · No SPF
$15.99Ulta Beauty(product price)$33.01 less (67%)4.2 (324)
Matches: Claims a blurring effect· Both claim not settling into lines· No fragrance listed
Differences: Natural rather than radiant finish· Full rather than light coverage· No long-wear claim
Score details
Shade match
80
Finish & visual result
40
Wear & performance
55
Skin suitability
50
Colour not compared · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Both claim a lightweight feel· No fragrance listed
Differences: Slightly deeper· Slightly warmer undertone· Natural rather than radiant finish
Score details
Shade match
63
Finish & visual result
67
Wear & performance
51
Skin suitability
100
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Buildable rather than light coverage · No long-wear claim · Does not claim colour stability
Retailer shade note: for very deep neutral skin with a subtle golden hue
Matches: Claims a blurring effect· Both claim 12-hour wear· No fragrance listed
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
64
Finish & visual result
55
Wear & performance
63
Skin suitability
100
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Claims a blurring effect· Both claim a lightweight feel· No fragrance listed
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
67
Finish & visual result
55
Wear & performance
63
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol · No SPF
Matches: Claims transfer resistance· No fragrance listed
Differences: Slightly deeper· Neutral rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
68
Finish & visual result
58
Wear & performance
49
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF
Matches: Claims a skin-like finish· Both claim 12-hour wear· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
62
Finish & visual result
54
Wear & performance
89
Skin suitability
20
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · No SPF
Matches: Claims transfer resistance· No fragrance listed
Differences: Slightly deeper· Slightly warmer undertone· Natural rather than radiant finish
Score details
Shade match
66
Finish & visual result
58
Wear & performance
49
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF
Matches: Claims a skin-like finish· Both claim 12-hour wear· Both claim not settling into lines
Differences: Slightly lighter· Olive rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
60
Finish & visual result
54
Wear & performance
89
Skin suitability
20
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Olive rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · No SPF
$15.99Ulta Beauty(product price)$33.01 less (67%)4.1 (9,493)
Matches: Similar undertone (neutral vs cool)· Claims transfer resistance· Both claim a lightweight feel
Differences: Matte rather than radiant finish· Full rather than light coverage· Does not claim not settling into lines
Score details
Shade match
78
Finish & visual result
25
Wear & performance
43
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Claims a skin-like finish· Both claim 12-hour wear· Both claim not settling into lines
Differences: Slightly lighter· Slightly warmer undertone· Natural rather than radiant finish
Score details
Shade match
60
Finish & visual result
54
Wear & performance
89
Skin suitability
20
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · No SPF
Matches: Claims a skin-like finish· Both claim 12-hour wear· Both claim not settling into lines
Differences: Slightly lighter· Slightly warmer undertone· Natural rather than radiant finish
Score details
Shade match
59
Finish & visual result
54
Wear & performance
89
Skin suitability
20
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · No SPF
Matches: Claims a skin-like finish· Claims transfer resistance· Both claim not settling into lines
Differences: Slightly lighter· Slightly warmer undertone· Natural rather than radiant finish
Score details
Shade match
62
Finish & visual result
54
Wear & performance
70
Skin suitability
40
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin · No SPF
Matches: Claims a blurring effect· Claims transfer resistance· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Full rather than light coverage
Score details
Shade match
71
Finish & visual result
40
Wear & performance
58
Skin suitability
40
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/normal/sensitive skin · No SPF
Retailer shade note: for very deep skin with golden neutral undertones
$45Ulta Beauty(product price)$4 less (8%)4.0 (3,494)
Matches: Claims a skin-like finish· Claims transfer resistance· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· Full rather than light coverage
Score details
Shade match
72
Finish & visual result
21
Wear & performance
48
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for very deep neutral skin with a peach hue
Matches: Same radiant finish· Claims a skin-like finish· Claims a blurring effect
Differences: Described as deep, yours as rich deep· Slightly warmer undertone· Buildable rather than light coverage
Score details
Shade match
40
Finish & visual result
73
Wear & performance
74
Skin suitability
100
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Described as deep, yours as rich deep · Slightly warmer undertone · Buildable rather than light coverage · Does not claim not settling into lines
Retailer shade note: dark with warm gold undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
The closest shade to Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Rich 1 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Haus Labs Triclone Skin Tech Medium Coverage Foundation in 530 Deep, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Rich 1. Every attribute compared, with its share of the score.
ComparedYour shadeRich 1Closest shade match530 DeepHow they compareScore
Shade match55% of overall82
Colour60%86#714515#7c491aVery close colourColour difference 2.9 (0 is identical)
Depth15%92Very deepDeepCloseDepth difference: 3.8
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Overall match 71/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Deep Cool 1, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Rich 1. Every attribute compared, with its share of the score.
ComparedYour shadeRich 1Closest overall alternativeDeep Cool 1How they compareScore
Shade match55% of overall81
Colour60%72#714515#7c4d29Close colourColour difference 4.7 (0 is identical)
Depth15%87Very deepDeepCloseDepth difference: 5.5
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Overall match 82/100Shade match 81/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$35 less (71%)
Walmart
