Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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Avoid an ingredient
14 of 30 matches
Only showing matches made for sensitive skin.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $58 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$39.01 less (67%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Contains drying alcoholNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains drying alcohol · No SPF
High confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVSUlta Beauty(product price)$42.01 less (72%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim not settling into linesContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol · No SPF
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at Amazon
Sephora$20 less (34%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Does not claim not settling into linesNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Does not claim not settling into lines · No SPF
Retailer shade note: warm beige
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$20 less (34%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: light with peach undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$39.01 less (67%)Matches: Near-identical swatch colourSame matte finishBoth claim transfer resistance
Differences: Full rather than medium coverageNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$20.29View at CVSUlta Beauty(product price)$11.10 less (19%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty$54.11 less (93%)Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Natural rather than matte finishFull rather than medium coverageNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty$42 less (72%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephora$4 less (7%)Matches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · No SPF
Retailer shade note: light with warm undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$4 less (7%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · No SPF
Retailer shade note: light with warm undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at Sephora
Macy's$54View at Macy'sUlta Beautyfrom $54 · product priceView at Ulta BeautySephora$20 less (34%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · No SPF
Retailer shade note: neutral beige
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautyUlta Beauty(product price)$16 less (28%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: warm undertone
High confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (28%)Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing
Differences: Radiant rather than matte finishFull rather than medium coverageDoes not claim not settling into lines
Looks identical · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: light beige with pinky- peach undertone for light skin
High confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyShowing 12 of 13 matches
The closest shade to Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Golden Beige (W-048) (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Light Beige
$8
122
$12.99
Medium 2
$22
1Y18
$35
NC14.5
$30
240W
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Super Stay Lumi-Matte Foundation in 250, against Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Golden Beige (W-048). Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Lumi-Matte Foundation in 250.
10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $58 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
