Weightless Skin Oil-Controlling Foundation SPF 15 Golden (W-074) dupes and alternatives Bobbi Brown
4.7 (3,322)·Medium tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$50Ulta Beauty(product price)$8 less (14%)4.8 (79)
Matches: Very close colour· Similar undertone (warm vs neutral)· Both claim a lightweight feel
Differences: Buildable rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
100
Wear & performance
51
Skin suitability
0
Very close colour · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/combination/oily skin · No SPF
Retailer shade note: tan to dark shade, warm undertone
$42Ulta Beauty(product price)$16 less (28%)4.3 (212)
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Full rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
73
Wear & performance
51
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
70
Wear & performance
65
Skin suitability
0
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/combination/oily skin
Matches: Very close colour· Similar undertone (warm vs neutral)· Same medium coverage
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
70
Wear & performance
72
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol · No SPF
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Olive rather than neutral undertone· Natural rather than matte finish· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
68
Wear & performance
72
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin · No SPF
Retailer shade note: very deep with golden olive undertones
$24Ulta Beauty(product price)$34 less (59%)3.9 (396)
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
53
Wear & performance
61
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
$24Ulta Beauty(product price)$34 less (59%)3.9 (396)
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
53
Wear & performance
61
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Matches: Very close colour· Similar undertone (warm vs neutral)· Both claim a lightweight feel
Differences: Slightly lighter· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
88
Finish & visual result
67
Wear & performance
51
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
$16Ulta Beauty(product price)$42 less (72%)4.3 (699)
Matches: Very close colour· Similar undertone (warm vs neutral)· Same medium coverage
Differences: Natural rather than matte finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
70
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
$13.99Ulta Beauty(product price)$44.01 less (76%)4.3 (33,167)
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
68
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Matches: Very close colour· Same medium coverage· Both claim not settling into lines
Differences: Natural rather than matte finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
76
Wear & performance
65
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/combination/oily skin · Contains drying alcohol
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Both claim long-wearing
Differences: Radiant rather than matte finish· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
34
Wear & performance
61
Skin suitability
84
Looks identical · Radiant · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
The closest shade to Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Golden (W-074) (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Instant Age Rewind Eraser Treatment Foundation in 330, against Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Golden (W-074). Every attribute compared, with its share of the score.
ComparedYour shadeGolden (W-074)Closest shade match330How they compareScore
Shade match55% of overall97
Colour60%95#c1824c#c7854dLooks identicalColour difference 1.4 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 80/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 32, against Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Golden (W-074). Every attribute compared, with its share of the score.
ComparedYour shadeGolden (W-074)Closest overall alternativeD 32How they compareScore
Shade match55% of overall85
Colour60%88#c1824c#c9804bVery close colourColour difference 2.6 (0 is identical)
Overall match 84/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Walmart
Ulta Beauty(product price)$8 less (14%)
Sephora
