Medium tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
18 of 30 matches
Only showing matches made for dry skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $58 at Sephora · product price; shade not separately priced
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $58 at Sephora
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta Beauty
Walmart$11.97View at Walmart
Target$11.99View at Target
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$5 less (9%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Does not claim transfer resistanceNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta BeautyUlta Beauty(product price)$5 less (9%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Does not claim transfer resistanceNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$11.10 less (19%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta Beauty
Sephora$21 less (36%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than medium coverageDoes not claim transfer resistance
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · No SPF
Retailer shade note: Deep-Tan skin with a golden-red undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)$42 less (72%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (28%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Natural rather than matte finishBuildable rather than medium coverageDoes not claim transfer resistance
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$9 less (16%)Matches: Very close colourSame warm undertoneBoth claim not settling into lines
Differences: Natural rather than matte finishLight rather than medium coverageDoes not claim transfer resistance
Very close colour · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)$34 less (59%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Radiant rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$44 less (76%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishLight rather than medium coverageNo long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)$34 less (59%)Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Radiant rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephora$19 less (33%)Matches: Near-identical swatch colourBoth claim long-wearing
Differences: Neutral rather than warm undertoneNatural rather than matte finishFull rather than medium coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: warm to neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyTarget$28 less (48%)Matches: Same warm undertoneClaims a skin-like finishBoth claim long-wearing
Differences: Slightly lighterNatural rather than matte finishBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)$12 less (21%)Matches: Very close colourClaims a blurring effectBoth claim transfer resistance
Differences: Neutral rather than warm undertoneRadiant rather than matte finishFull rather than medium coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Full rather than medium coverage · No SPF
Retailer shade note: tawny beige with neutral undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyTarget$43.41 less (75%)Matches: Same matte finishClaims a blurring effectBoth claim long-wearing
Differences: Slightly lighterFull rather than medium coverageDoes not claim transfer resistance
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourBoth claim long-wearingBoth claim transfer resistance
Differences: Luminous rather than matte finishFull rather than medium coverageDoes not claim not settling into lines
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Very close colourBoth claim long-wearingBoth claim transfer resistance
Differences: Luminous rather than matte finishFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyShowing 12 of 16 matches
The closest shade to Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Warm Golden (W-076) (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
11.5
$42
400
$30
C8
$16.99
400 Caramel
$15.99
144
$12.99
Medium Tan 3
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Medium Warm 3, against Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Warm Golden (W-076). Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Medium Warm 3.
17 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Maybelline Super Stay Lumi-Matte Foundation in 340, against Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Warm Golden (W-076). Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Lumi-Matte Foundation in 340.
10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Medium Warm 3
Ulta BeautyYour shade $58 at Sephora · product price; shade not separately priced
Maybelline Super Stay Lumi-Matte Foundation 340
Ulta BeautyYour shade $58 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
