Berry · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
27 matches
27 matches
The most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
SephoraYour shade $27 at Ulta Beauty
Makeup By Mario Master Pigment Pro Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraNot compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$19 less (70%)Matches: Same form: pencilSame texture: creamySame finish: metallic
Differences: Not sold in your colour
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
NYX Professional Makeup Retractable Vivid Rich Mechanical Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta Beauty$18 less (67%)Matches: Same form: pencilSame finish: metallicSame smudge resistance: claimed
No material differences in the data we have.
Not compared: tip, texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: berry
Medium confidence· Digital match
NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyUlta Beauty$21 less (78%)Matches: Same form: pencilSame texture: creamySame smudge resistance: claimed
Differences: Matte rather than metallic
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Medium confidence· Digital match
e.l.f. Cosmetics No Budge Retractable Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautySephora$4 less (15%)Matches: Same form: pencilSame texture: creamySame smudge resistance: claimed
Differences: Matte rather than metallic
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Retailer shade note: deep wine, metallic finish
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraSephora$4 less (15%)Matches: Same form: pencilSame texture: creamySame smudge resistance: claimed
Differences: Not sold in your colourMatte rather than metallic
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Retailer shade note: cool beige, matte finish
Medium confidence· Digital match
Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautyUlta Beauty$15.01 less (56%)Matches: Same form: pencilSame texture: creamySame smudge resistance: claimed
Differences: Matte rather than metallic
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Last Waterproof Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyUlta Beauty(product price)$1 less (4%)Matches: Same form: pencilSame finish: metallicSame smudge resistance: claimed
Differences: Gel rather than creamy
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy
Retailer shade note: aubergine
Medium confidence· Digital match
MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta Beauty$21.51 less (80%)Matches: Same form: pencilSame finish: metallicSame smudge resistance: claimed
Differences: Not sold in your colourGel rather than creamy
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy
Medium confidence· Digital match
Maybelline Tattoo Studio Sharpenable Gel Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$5.49View at Ulta BeautyUlta Beauty$5 less (19%)Matches: Same form: pencilSame finish: metallicSame smudge resistance: claimed
Differences: Gel rather than creamy
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy
Retailer shade note: metallic plum
Medium confidence· Digital match
Anastasia Beverly Hills Dramaline Longwear Waterproof Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyUlta Beauty$21 less (78%)Matches: Same form: pencilSame texture: creamySame longevity: long-wearing
Differences: Not sold in your colourMatte rather than metallic
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Medium confidence· Digital match
NYX Professional Makeup Slim Eye Pencil Long-Lasting Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautySephoraCosts $7 moreMatches: Same form: pencilSame texture: creamySimilar longevity
Differences: Matte rather than metallic
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Retailer shade note: rich burgundy
Medium confidence· Digital match
Bobbi Brown Long-Wear Cream Waterproof Eyeliner Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautyUlta BeautyCosts $2 moreMatches: Same form: pencilSame texture: creamySame longevity: long-wearing
Differences: Matte rather than metallic
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Retailer shade note: matte burgundy
Medium confidence· Digital match
Lancôme Le Stylo Waterproof
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta Beauty$16.01 less (59%)Matches: Same form: pencilSame texture: creamySimilar longevity
Differences: Not sold in your colourMatte rather than metallic
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Medium confidence· Digital match
L'Oréal Paris Infallible Never Fail Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta Beauty(product price)$16.50 less (61%)Matches: Same form: pencilSame finish: metallicSame longevity: long-wearing
Differences: Gel rather than creamy
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy
Medium confidence· Digital match
Ulta Beauty Collection Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.50 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Same form: pencilSame smudge resistance: claimedSimilar longevity
Differences: Not sold in your colourGel rather than creamyShimmer rather than metallic
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy · Shimmer rather than metallic
Retailer shade note: deep navy shimmer
Medium confidence· Digital match
Valentino Colorgraph Waterproof Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $2 moreMatches: Same form: pencilSame longevity: long-wearing
Differences: Not sold in your colour
Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
Clinique Quickliner For Eyes Eyeliner
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraSephora$1 less (4%)Matches: Same form: pencilSame smudge resistance: claimedSimilar longevity
Differences: Liquid rather than creamyMatte rather than metallic
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Liquid rather than creamy · Matte rather than metallic
Retailer shade note: dark matte plum
Medium confidence· Digital match
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta Beauty$9 less (33%)Matches: Same form: pencilSame smudge resistance: claimedSimilar longevity
Differences: Not sold in your colourGel rather than creamyMatte rather than metallic
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy · Matte rather than metallic
Medium confidence· Digital match
Kylie Cosmetics Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautySephoraCosts $24 moreMatches: Same form: pencilSame smudge resistance: claimedSame longevity: long-wearing
Differences: Not sold in your colourGel rather than creamyMatte rather than metallic
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy · Matte rather than metallic
Retailer shade note: Nude
Medium confidence· Digital match
Tom Ford Gel Eyeliner Pencil with Smudge-Proof Longwear
Every store that sells this shade · prices as last checked
Sephora$51View at SephoraUlta Beauty$21.01 less (78%)Matches: Same form: pencilSame smudge resistance: claimedSimilar longevity
Differences: Not sold in your colourGel rather than creamyMatte rather than metallic
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy · Matte rather than metallic
Medium confidence· Digital match
L'Oréal Paris Infallible Grip Gel Mechanical Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$5.99View at Ulta BeautyUlta Beauty$22 less (81%)Matches: Same form: pencilSame smudge resistance: claimedSimilar longevity
Differences: Not sold in your colourGel rather than creamyMatte rather than metallic
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy · Matte rather than metallic
Medium confidence· Digital match
L.A. Girl Smudge-Proof Shockwave Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$5View at Ulta BeautyUlta Beauty$16.01 less (59%)Matches: Same form: pencilSimilar longevity
Differences: Not sold in your colourGel rather than creamyMatte rather than metallic
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy · Matte rather than metallic
Medium confidence· Digital match
Maybelline Tattoo Studio Smokey Gel Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta Beauty$17.51 less (65%)Matches: Same form: pencilSimilar longevity
Differences: Gel rather than creamyMatte rather than metallic
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy · Matte rather than metallic
Medium confidence· Digital match
CoverGirl Perfect Point Plus Ink Gel Eye Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$9.49View at Ulta BeautyUlta Beauty$1 less (4%)Matches: Same form: pencilSimilar longevity
Differences: Gel rather than creamyMatte rather than metallic
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy · Matte rather than metallic
Retailer shade note: metallic plum
Medium confidence· Digital match
Lancôme DRAMA LIQUI-PENCIL Longwear Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty$20.01 less (74%)Matches: Same form: pencilSame longevity: long-wearing
Differences: Not sold in your colourLiquid rather than creamyMatte rather than metallic
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Liquid rather than creamy · Matte rather than metallic
Medium confidence· Digital match
CoverGirl Perfect Blend Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautySephora$1 less (4%)Matches: Same form: pencilSame longevity: long-wearing
Differences: Not sold in your colourGel rather than creamyMatte rather than metallic
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy · Matte rather than metallic
Medium confidence· Digital match
Tarte Double Take Liquid & Gel Vegan Eyeliner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyShowing 12 of 26 matches
Makeup By Mario Master Pigment Pro Eyeliner Pencil in Plum, against Buxom Flip Side Liner & Shadow Duo in Burgundy Bestie. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Makeup By Mario Master Pigment Pro Eyeliner Pencil in Plum.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
SephoraYour shade $27 at Ulta Beauty
30 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
