Mauve · Cool · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip liner overall.
Ulta BeautyYour shade $24 at Ulta Beauty
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraSame priceMatches: Same cool undertoneSame longevity: 8-hour wearClaims smudge and transfer
Differences: Does not claim comfortDoes not claim hydration
Close colour · Matte
Ingredients (not scored): 11% ingredient overlap
Differences: Does not claim comfort · Does not claim hydration
Retailer shade note: rose mauve
High confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beautyfrom $24 · product priceView at Ulta BeautySephora$1 less (4%)Matches: Same cool undertoneClaims smudge and transferBoth claim waterproof
Differences: Rose rather than mauve
Close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Rose rather than mauve
Medium confidence· Digital match
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraSephoraCosts $9 moreMatches: Same cool undertoneBoth claim waterproofBoth claim hydration
Differences: Berry rather than mauveLong-wearing rather than 8-hour wear (longevity)Does not claim comfort
Close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Berry rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort
Retailer shade note: berry
Medium confidence· Digital match
Givenchy Lip Liner
Every store that sells this shade · prices as last checked
Sephora$33 · low stockView at SephoraSephora$1 less (4%)Matches: Claims smudge and transferBoth claim waterproofBoth claim comfort
Differences: Neutral rather than cool undertonePink rather than mauve
Close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than mauve
Medium confidence· Digital match
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$1 less (4%)Matches: Very close colourSame cool undertoneClaims smudge and transfer
Differences: Rose rather than mauveNot listed rather than 8-hour wear (longevity)Does not claim waterproof
Very close colour
Ingredients (not scored): 5% ingredient overlap
Differences: Rose rather than mauve · Not listed rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Medium confidence· Digital match
Tarte Maracuja Juicy Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$23View at Ulta BeautyUlta Beauty(product price)$16 less (67%)Matches: Same cool undertoneClaims smudge and transferBoth claim waterproof
Differences: Pink rather than mauveLong-wearing rather than 8-hour wear (longevity)Does not claim hydration
Close colour
Ingredients (not scored): 17% ingredient overlap
Differences: Pink rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration
Retailer shade note: mauve pink
High confidence· Digital match
NYX Professional Makeup Line Loud Longwear Lip Liner
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Walgreens$7.99View at WalgreensUlta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Near-identical swatch colourSame cool undertone
Differences: Brown rather than mauveNot listed rather than 8-hour wear (longevity)Does not claim waterproof
Looks identical
Ingredients (not scored): 4% ingredient overlap
Differences: Brown rather than mauve · Not listed rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: midtone pinkish brown
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$5 less (21%)Matches: Same cool undertoneClaims smudge and transferBoth claim comfort
Differences: Long-wearing rather than 8-hour wear (longevity)Does not claim waterproofDoes not claim hydration
Close colour · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Retailer shade note: soft mauve
High confidence· Digital match
Kylie Cosmetics Precision Pout Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$19View at Ulta BeautySephora$8 less (33%)Matches: Same cool undertoneBoth claim waterproofBoth claim hydration
Differences: Noticeably different swatch colourLong-wearing rather than 8-hour wear (longevity)Does not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort
Retailer shade note: soft matte pink mauve
Medium confidence· Digital match
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$16 less (67%)Matches: Same cool undertoneClaims smudge and transferBoth claim waterproof
Differences: Pink rather than mauveLong-wearing rather than 8-hour wear (longevity)Does not claim hydration
Slight colour difference
Ingredients (not scored): 17% ingredient overlap
Differences: Pink rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration
Retailer shade note: hot blue pink
High confidence· Digital match
NYX Professional Makeup Line Loud Longwear Lip Liner
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartWalgreens$7.99View at WalgreensUlta Beauty$8View at Ulta BeautyWalmart$23.91View at WalmartSephoraCosts $5 moreMatches: Same cool undertoneBoth claim comfort
Differences: Plum rather than mauveLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof
Close colour · Matte
Ingredients (not scored): 16% ingredient overlap
Differences: Plum rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Retailer shade note: cool mauve plum
Medium confidence· Digital match
Pat McGrath Labs Dramatique Mega Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta Beauty$11.01 less (46%)Matches: Both claim comfortBoth claim hydration
Differences: Neutral rather than cool undertonePink rather than mauveLong-wearing rather than 8-hour wear (longevity)
Close colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof
Retailer shade note: Neutral Pink
High confidence· Digital match
Versed Lip Frame Defining Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautyUlta Beauty$15.51 less (65%)Matches: Same cool undertoneClaims smudge and transfer
Differences: Rose rather than mauveLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof
Close colour
Ingredients (not scored): 15% ingredient overlap
Differences: Rose rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Medium confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
Walmart$6.98View at WalmartUlta Beauty$8.49View at Ulta Beauty
CVS$9.59View at CVSWalgreens$9.99View at WalgreensUlta Beauty$12.01 less (50%)Matches: Same longevity: 8-hour wearClaims smudge and transferBoth claim comfort
Differences: Neutral rather than cool undertonePink rather than mauveDoes not claim waterproof
Slight colour difference · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than mauve · Does not claim waterproof
Retailer shade note: light dusty pink
Medium confidence· Digital match
Milani Keep It Full Plumping Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$11.99View at Ulta BeautyUlta Beauty$17 less (71%)Matches: Same cool undertone
Differences: Pink rather than mauveLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof
Slight colour difference
Ingredients (not scored): 11% ingredient overlap
Differences: Pink rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: mid-tone mauve pink
Medium confidence· Digital match
ColourPop Long-Lasting Lippie Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyUlta BeautyCosts $5 moreMatches: Both claim hydration
Differences: Neutral rather than cool undertoneLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof
Slight colour difference
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Retailer shade note: medium neutral mauve
Medium confidence· Digital match
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $4 moreMatches: Claims smudge and transferBoth claim waterproofBoth claim comfort
Differences: Warm rather than cool undertonePink rather than mauve
Slight colour difference · Matte
Ingredients (not scored): 16% ingredient overlap
Differences: Warm rather than cool undertone · Pink rather than mauve
Retailer shade note: a warm rosewood pink
Medium confidence· Digital match
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyUlta Beauty(product price)$20.01 less (83%)Matches: Same cool undertoneSame longevity: 8-hour wearBoth claim waterproof
Differences: Noticeably different swatch colourDeeperNude rather than mauve
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Nude rather than mauve · Does not claim hydration
Retailer shade note: nude
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beautyfrom $3.99 · product priceView at Ulta BeautyCVS$4.99View at CVSWalmart$7.19View at WalmartSephoraCosts $1 moreMatches: Claims smudge and transferBoth claim waterproofBoth claim comfort
Differences: Noticeably different swatch colourNeutral rather than cool undertonePink rather than mauve
Slight colour difference · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Pink rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration
Retailer shade note: natural nude pink
Medium confidence· Digital match
Natasha Denona I Need A Nude Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephoraCosts $5 moreMatches: Same cool undertoneClaims smudge and transferBoth claim comfort
Differences: Noticeably different swatch colourLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof
Slight colour difference · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof
Retailer shade note: Deep Mauve
Medium confidence· Digital match
Hourglass Shape and Sculpt Lip Liner
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraCosts $10 moreMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Nude rather than mauveLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof
Slight colour difference · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Nude rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof
Retailer shade note: blushy nude
Medium confidence· Digital match
Westman Atelier Lip Shape Defining Lip Liner
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephoraCosts $1 moreMatches: Claims smudge and transferBoth claim waterproofBoth claim comfort
Differences: Noticeably different swatch colourNeutral rather than cool undertonePink rather than mauve
Slight colour difference · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Pink rather than mauve · Long-wearing rather than 8-hour wear (longevity)
Retailer shade note: nude pink
Medium confidence· Digital match
AORA México HÁBLAME Longwear Creamy Lip Liner with Vitamins C & E
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephoraSame priceMatches: Same cool undertoneClaims smudge and transferBoth claim comfort
Differences: Noticeably different swatch colourDoes not claim waterproof
Slight colour difference
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim waterproof
Retailer shade note: rosy mauve
High confidence· Digital match
point of view. Trace it Precision Sculpting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$3 less (13%)Matches: Same cool undertoneBoth claim comfort
Differences: Nude rather than mauveLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof
Slight colour difference · Satin · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Nude rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Retailer shade note: beige pink nude
Medium confidence· Digital match
Lawless Forget The Filler Definer Lip Liner
Every store that sells this shade · prices as last checked
Sephora$21View at SephoraUlta Beauty$11.01 less (46%)Matches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: LighterPink rather than mauveNot listed rather than 8-hour wear (longevity)
Slight colour difference · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter · Pink rather than mauve · Not listed rather than 8-hour wear (longevity) · Does not claim waterproof
Medium confidence· Digital match
Revlon PhotoReady Blur Lip Liner
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beauty$12.99View at Ulta BeautyWalgreens$12.99View at WalgreensCVS$12.99View at CVSSephora$3 less (13%)Matches: Both claim comfort
Differences: Noticeably different swatch colourWarm rather than cool undertoneLong-wearing rather than 8-hour wear (longevity)
Slight colour difference · Satin · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Retailer shade note: warm mauve
High confidence· Digital match
Lawless Forget The Filler Definer Lip Liner
Every store that sells this shade · prices as last checked
Sephora$21View at SephoraUlta Beauty(product price)$14.01 less (58%)Matches: Same cool undertone
Differences: Noticeably different swatch colourPink rather than mauveLong-wearing rather than 8-hour wear (longevity)
Slight colour difference
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Medium confidence· Digital match
Palladio Beauty Lip Liner Classic Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9.99 · product priceView at Ulta BeautyUlta Beauty(product price)$18 less (75%)Matches: Claims smudge and transferBoth claim hydration
Differences: Neutral rather than cool undertonePink rather than mauveLong-wearing rather than 8-hour wear (longevity)
Slight colour difference
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Retailer shade note: deep pink
Medium confidence· Digital match
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner
Every store that sells this shade · prices as last checked
Target$5.99View at TargetWalgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautySephoraSame priceMatches: Same cool undertoneClaims smudge and transferBoth claim hydration
Differences: Noticeably different swatch colourPink rather than mauveLong-wearing rather than 8-hour wear (longevity)
Slight colour difference · Satin
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Retailer shade note: cool pink
Medium confidence· Digital match
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraShowing 12 of 29 matches
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm in Glossed Over, against Buxom Power Line Plumping Lip Liner in Dolly Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm in Glossed Over.
Weighted ingredient similarity 8%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $24 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
