Red · Neutral · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Format
Brand
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Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyThe most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $3.99 · product priceView at Ulta BeautyRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $4 moreMatches: Claims smudge and transferBoth claim waterproofBoth claim comfort
Differences: Warm rather than neutral undertone
Close colour · Matte
Ingredients (not scored): 16% ingredient overlap
Differences: Warm rather than neutral undertone
Retailer shade note: scarlet red
High confidence· Digital match
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautyUlta Beauty$20 less (83%)Matches: Both claim comfort
Differences: Warm rather than neutral undertoneLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof
Close colour · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Retailer shade note: Deep Red
Medium confidence· Digital match
L.A. Girl Perfect Precision Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$4View at Ulta BeautySephora$2 less (8%)Matte · Opaque
Differences: Cool rather than neutral undertoneLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than neutral undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: berry red
Medium confidence· Digital match
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $22 · product priceView at Ulta BeautyUlta Beauty$14.01 less (58%)Matches: Same neutral undertone
Differences: Long-wearing rather than 8-hour wear (longevity)Does not claim waterproofDoes not claim comfort
Slight colour difference
Ingredients (not scored): 4% ingredient overlap
Differences: Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Medium confidence· Digital match
Palladio Beauty Lip Liner Classic Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$9.99View at Ulta BeautyUlta Beauty$18 less (75%)Matches: Claims smudge and transfer
Differences: Warm rather than neutral undertoneLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof
Close colour · Matte
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Medium confidence· Digital match
L.A. Girl Ultimate Lip Intense Stay Auto Lipliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta Beauty
Walgreens$6.49View at WalgreensUlta Beauty$9.01 less (38%)Matches: Both claim waterproofBoth claim hydration
Differences: Warm rather than neutral undertoneRose rather than redLong-wearing rather than 8-hour wear (longevity)
Slight colour difference
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than neutral undertone · Rose rather than red · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
Palladio Beauty Retractable Waterproof Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$14.99View at Ulta Beauty
CVS$19.01 less (79%)Matches: Same neutral undertoneSame longevity: 8-hour wearBoth claim waterproof
Differences: Noticeably different swatch colourLighterDoes not claim hydration
Visibly different colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Does not claim hydration
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
CVS$4.99View at CVS
Walmart$11.60View at WalmartSephoraCosts $1 moreMatches: Claims smudge and transferBoth claim waterproofBoth claim hydration
Differences: DeeperWarm rather than neutral undertone16-hour wear rather than 8-hour wear (longevity)
Slight colour difference · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Deeper · Warm rather than neutral undertone · 16-hour wear rather than 8-hour wear (longevity) · Does not claim comfort
Retailer shade note: deep red
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Claims smudge and transferBoth claim waterproofBoth claim comfort
Differences: Noticeably different swatch colourWarm rather than neutral undertone
Slight colour difference · Matte
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than neutral undertone
Retailer shade note: a warm brick red
High confidence· Digital match
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautyUlta Beauty$19 less (79%)Matches: Same neutral undertoneClaims smudge and transfer
Differences: Noticeably different swatch colourLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof
Slight colour difference · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Medium confidence· Digital match
L.A. Girl Long-Lasting Shockwave Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$5View at Ulta BeautyCVS$14.41 less (60%)Matches: Claims smudge and transfer
Differences: LighterWarm rather than neutral undertoneLong-wearing rather than 8-hour wear (longevity)
Slight colour difference
Ingredients (not scored): 15% ingredient overlap
Differences: Lighter · Warm rather than neutral undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Medium confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $1 moreMatches: Same longevity: 8-hour wearBoth claim comfort
Differences: Noticeably different swatch colourCool rather than neutral undertoneBerry rather than red
Slight colour difference
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Berry rather than red · Does not claim waterproof · Does not claim hydration
Medium confidence· Digital match
Clinique Quickliner For Lips Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautyCosts $1 moreMatches: Claims smudge and transfer
Differences: LighterWarm rather than neutral undertoneLong-wearing rather than 8-hour wear (longevity)
Slight colour difference
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Warm rather than neutral undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: brick red
Medium confidence· Digital match
Urban Decay Lip Toy Staining Brush Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta BeautyCosts $2 moreMatches: Same longevity: 8-hour wearBoth claim waterproofBoth claim hydration
Differences: Noticeably different swatch colourLighterWarm rather than neutral undertone
Visibly different colour · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Warm rather than neutral undertone · Does not claim comfort
Retailer shade note: orange-based red
High confidence· Digital match
RMS Beauty Go Nude Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautySame priceMatches: Claims smudge and transferBoth claim waterproofBoth claim comfort
Differences: Noticeably different swatch colourLighterCool rather than neutral undertone
Slight colour difference
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cool rather than neutral undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration
Retailer shade note: true blue red
High confidence· Digital match
Buxom Power Line Pout Sculpt Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta BeautyCosts $1 moreMatches: Same longevity: 8-hour wearBoth claim waterproof
Differences: Noticeably different swatch colourLighterCool rather than neutral undertone
Visibly different colour
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cool rather than neutral undertone · Mauve rather than red · Does not claim comfort · Does not claim hydration
Retailer shade note: cool mid-tone mauve
Medium confidence· Digital match
Lancôme Lip Idôle Lip Shaper
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$18 less (75%)Matte · Opaque
Differences: Noticeably different swatch colourWarm rather than neutral undertoneLong-wearing rather than 8-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than neutral undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: brick red
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautySephoraCosts $5 moreMatches: Same neutral undertoneClaims smudge and transferBoth claim comfort
Differences: Noticeably different swatch colourDeeperLong-wearing rather than 8-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof
Retailer shade note: True Red
High confidence· Digital match
Hourglass Shape and Sculpt Lip Liner
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraSame priceMatches: Same neutral undertoneClaims smudge and transferBoth claim hydration
Differences: Noticeably different swatch colourLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof
Visibly different colour · Satin
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Retailer shade note: vibrant cherry red
Medium confidence· Digital match
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $5 moreMatches: Same neutral undertoneBoth claim hydration
Differences: Noticeably different swatch colourLighterLong-wearing rather than 8-hour wear (longevity)
Visibly different colour
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Retailer shade note: neutral red
Medium confidence· Digital match
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephora$1 less (4%)Matches: Same neutral undertoneClaims smudge and transferBoth claim waterproof
Differences: Noticeably different swatch colourLighter
Visibly different colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Medium confidence· Digital match
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty(product price)$18 less (75%)Matches: Same neutral undertone
Differences: Noticeably different swatch colourLighterLong-wearing rather than 8-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: true red
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty(product price)$20 less (83%)Matches: Both claim comfort
Differences: Noticeably different swatch colourLighterWarm rather than neutral undertone
Slight colour difference · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Warm rather than neutral undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Retailer shade note: Classic red
Medium confidence· Digital match
L.A. Girl Perfect Precision Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $4 · product priceView at Ulta BeautyUlta Beauty(product price)$18 less (75%)Matches: Both claim hydration
Differences: Noticeably different swatch colourCool rather than neutral undertoneLong-wearing rather than 8-hour wear (longevity)
Visibly different colour · Cream · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Retailer shade note: creamy deep violet-red - cream
High confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyCVS$6.59View at CVSUlta Beauty(product price)$18 less (75%)Matches: Both claim hydration
Differences: Noticeably different swatch colourLighterCool rather than neutral undertone
Visibly different colour · Cream · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cool rather than neutral undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Retailer shade note: bright blue-red cream
High confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$5.97View at WalmartWalgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyCVS$6.59View at CVSUlta Beauty(product price)$10 less (42%)Matches: Same neutral undertoneBoth claim hydration
Differences: Noticeably different swatch colourLighterLong-wearing rather than 8-hour wear (longevity)
Visibly different colour
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Retailer shade note: red
Medium confidence· Digital match
Sacheu Peel Off Lip Liner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta BeautyCosts $6 moreMatches: Same neutral undertoneClaims smudge and transferBoth claim hydration
Differences: Noticeably different swatch colourLighter24-hour wear rather than 8-hour wear (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 24-hour wear rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Retailer shade note: bright red with a neutral undertone
High confidence· Digital match
Estée Lauder Double Wear 24H Stay-In-Place Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyUlta Beauty$14 less (58%)Opaque
Differences: Noticeably different swatch colourWarm rather than neutral undertoneOrange rather than red
Visibly different colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than neutral undertone · Orange rather than red · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: warm orange
Medium confidence· Digital match
NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beauty$10View at Ulta BeautyShowing 12 of 28 matches
MAC Cosmetics Lip Liner Pencil in Centre Of Attention, against Buxom Power Line Plumping Lip Liner in Real Red. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Lip Liner Pencil in Centre Of Attention.
Weighted ingredient similarity 4%. Ingredients only affect results through the filters.
Essence 8H Matte Comfort Lipliner in 18 Cherry On Top, against Buxom Power Line Plumping Lip Liner in Real Red. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Essence 8H Matte Comfort Lipliner in 18 Cherry On Top.
Weighted ingredient similarity 6%. Ingredients only affect results through the filters.
MAC Cosmetics Lip Liner Pencil Centre Of Attention
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
Essence 8H Matte Comfort Lipliner 18 Cherry On Top
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
