Brown · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip liner overall.
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
Dior Rouge Dior Contour Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$12 less (50%)Matches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Does not claim waterproof
Very close colour
Ingredients (not scored): 15% ingredient overlap
Differences: Does not claim waterproof
Retailer shade note: rich purple-brown
Medium confidence· Digital match
Morphe Sculptwear Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$11 less (46%)Matches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Does not claim smudge and transferDoes not claim waterproofDoes not claim comfort
Very close colour · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Medium confidence· Digital match
Juvia's Place Luxe Lip Liners
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta Beauty$12.01 less (50%)Matches: Same cool undertoneBoth claim smudge and transferBoth claim comfort
Differences: 8-hour wear rather than long-wearing (longevity)Does not claim waterproof
Close colour · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: rich chocolate brown
Medium confidence· Digital match
Milani Keep It Full Plumping Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$11.99View at Ulta Beauty
Sephora$2 less (8%)Matches: Very close colourSame longevity: long-wearingSame format and precision: pencil
Differences: Neutral rather than cool undertoneDoes not claim smudge and transferDoes not claim waterproof
Very close colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Retailer shade note: rich brown
Medium confidence· Digital match
Milk Makeup Line + Fill Lip Liner and Allover Lip Color
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneBoth claim smudge and transferBoth claim waterproof
Differences: 16-hour wear rather than long-wearing (longevity)Does not claim comfort
Close colour · Matte
Ingredients (not scored): 20% ingredient overlap
Differences: 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: cool brown
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraSame priceMatches: Both claim smudge and transferBoth claim waterproofSame format and precision: pencil
Differences: Neutral rather than cool undertone8-hour wear rather than long-wearing (longevity)Does not claim comfort
Close colour · Matte
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: deep mahagony
High confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty$14 less (58%)Matches: Very close colourSame cool undertone
Differences: 10-hour wear rather than long-wearing (longevity)Does not claim smudge and transferDoes not claim waterproof
Very close colour · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: 10-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Retailer shade note: deep brown
Medium confidence· Digital match
NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beauty$10View at Ulta BeautySephora$2 less (8%)Matches: Very close colourSame longevity: long-wearingSame format and precision: pencil
Differences: Warm rather than cool undertoneDoes not claim smudge and transferDoes not claim waterproof
Very close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than cool undertone · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Retailer shade note: deep reddish brown with golden undertones
High confidence· Digital match
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $22 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same longevity: long-wearingBoth claim smudge and transferBoth claim comfort
Differences: Warm rather than cool undertoneDoes not claim waterproof
Close colour · Matte · Opaque
Ingredients (not scored): 73% ingredient overlap
Differences: Warm rather than cool undertone · Does not claim waterproof
Retailer shade note: Rich Brown
Medium confidence· Digital match
Hourglass Shape and Sculpt Lip Liner
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta Beauty$6 less (25%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Noticeably different swatch colour
Slight colour difference · Matte
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: rich cool brown
Medium confidence· Digital match
Rare Beauty Kind Words Matte Lip Liner
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty$18View at Ulta BeautyUlta Beauty(product price)$16 less (67%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Berry rather than brown
Slight colour difference
Ingredients (not scored): 72% ingredient overlap
Differences: Berry rather than brown
Medium confidence· Digital match
NYX Professional Makeup Line Loud Longwear Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same longevity: long-wearingBoth claim smudge and transferSame format and precision: pencil
Differences: LighterNeutral rather than cool undertoneDoes not claim waterproof
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Lighter · Neutral rather than cool undertone · Does not claim waterproof
Retailer shade note: Deep Neutral Brown
High confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty(product price)$16 less (67%)Matches: Same longevity: long-wearingBoth claim smudge and transferBoth claim waterproof
Differences: Noticeably different swatch colourWarm rather than cool undertone
Slight colour difference
Ingredients (not scored): 72% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone
High confidence· Digital match
NYX Professional Makeup Line Loud Longwear Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraSame priceMatches: Both claim smudge and transferBoth claim waterproofSame format and precision: pencil
Differences: Warm rather than cool undertone8-hour wear rather than long-wearing (longevity)Does not claim comfort
Slight colour difference · Matte
Ingredients (not scored): 15% ingredient overlap
Differences: Warm rather than cool undertone · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: black brown
High confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty$15.51 less (65%)Matches: Same longevity: long-wearingBoth claim smudge and transfer
Differences: Noticeably different swatch colourDoes not claim waterproofDoes not claim comfort
Slight colour difference
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim waterproof · Does not claim comfort
Medium confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$6.98View at WalmartUlta Beauty$8.49View at Ulta Beauty
CVS$9.59View at CVS
Walgreens$9.99View at WalgreensUlta Beauty$4 less (17%)Matches: Very close colourSame format and precision: pencil
Differences: Warm rather than cool undertoneNot listed rather than long-wearing (longevity)Does not claim smudge and transfer
Very close colour · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Warm rather than cool undertone · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Retailer shade note: chocolate brown
Medium confidence· Digital match
R.E.M. Beauty At The Borderline Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta Beauty$12 less (50%)Matches: Same longevity: long-wearingBoth claim smudge and transferBoth claim comfort
Differences: Noticeably different swatch colourDoes not claim waterproof
Slight colour difference
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim waterproof
Retailer shade note: deep black-brown
Medium confidence· Digital match
Morphe Sculptwear Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)Costs $11 moreMatches: Both claim smudge and transferSame format and precision: pencil
Differences: Neutral rather than cool undertone8-hour wear rather than long-wearing (longevity)Does not claim waterproof
Slight colour difference · Opaque
Ingredients (not scored): 70% ingredient overlap
Differences: Neutral rather than cool undertone · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort
Medium confidence· Digital match
Dior Rouge Dior Contour Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (67%)Matches: Same longevity: long-wearingBoth claim smudge and transferBoth claim waterproof
Differences: Noticeably different swatch colourNeutral rather than cool undertone
Visibly different colour
Ingredients (not scored): 72% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone
High confidence· Digital match
NYX Professional Makeup Line Loud Longwear Lip Liner
Every store that sells this shade · prices as last checked
Target$7.99View at TargetUlta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)$17 less (71%)Matches: Same format and precision: pencilBoth claim comfort
Differences: Warm rather than cool undertoneNot listed rather than long-wearing (longevity)Does not claim smudge and transfer
Close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than cool undertone · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: black brown
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautySephora$2 less (8%)Matches: Same longevity: long-wearingSame format and precision: pencil
Differences: Neutral rather than cool undertoneDoes not claim smudge and transferDoes not claim waterproof
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Retailer shade note: Deep neutral brown
High confidence· Digital match
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $22 · product priceView at Ulta BeautySephora$1 less (4%)Matches: Both claim smudge and transferSame format and precision: pencilClaims hydration
Differences: Warm rather than cool undertoneNot listed rather than long-wearing (longevity)Does not claim waterproof
Close colour
Ingredients (not scored): 11% ingredient overlap
Differences: Warm rather than cool undertone · Not listed rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort
Medium confidence· Digital match
Tarte Maracuja Juicy Lip Liner
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beautyfrom $23 · product priceView at Ulta BeautySephoraSame priceMatches: Same longevity: long-wearingBoth claim smudge and transferClaims hydration
Differences: LighterNeutral rather than cool undertoneDoes not claim waterproof
Slight colour difference · Satin
Ingredients (not scored): 17% ingredient overlap
Differences: Lighter · Neutral rather than cool undertone · Does not claim waterproof · Does not claim comfort
Retailer shade note: rich neutral brown
Medium confidence· Digital match
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $1 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Noticeably different swatch colourLighterNude rather than brown
Slight colour difference · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than brown · Does not claim comfort
Retailer shade note: dark chocolate nude
Medium confidence· Digital match
Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta Beauty$14.01 less (58%)Matches: Same longevity: long-wearingSame format and precision: pencil
Differences: Warm rather than cool undertoneDoes not claim smudge and transferDoes not claim waterproof
Close colour
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than cool undertone · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Medium confidence· Digital match
Palladio Beauty Lip Liner Classic Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$9.99View at Ulta BeautySephoraSame priceMatches: Same cool undertoneBoth claim smudge and transferBoth claim waterproof
Differences: Noticeably different swatch colour8-hour wear rather than long-wearing (longevity)Does not claim comfort
Visibly different colour · Matte
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: rich brown
Medium confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beautyfrom $24 · product priceView at Ulta BeautySephoraSame priceMatches: Same cool undertoneBoth claim smudge and transferBoth claim waterproof
Differences: Noticeably different swatch colourLighter8-hour wear rather than long-wearing (longevity)
Visibly different colour · Matte
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: cool taupe brown
High confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beautyfrom $24 · product priceView at Ulta BeautySephora$6 less (25%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Noticeably different swatch colourLighterNude rather than brown
Slight colour difference · Matte
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than brown
Retailer shade note: cool taupe
Medium confidence· Digital match
Rare Beauty Kind Words Matte Lip Liner
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty$18View at Ulta BeautyUlta Beauty$22 less (92%)Matches: Same cool undertone
Differences: Not listed rather than long-wearing (longevity)Does not claim smudge and transferDoes not claim waterproof
Close colour · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Retailer shade note: cool taupe brown
Medium confidence· Digital match
e.l.f. Cosmetics Cream Glide Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$2View at Ulta BeautyTarget$2View at TargetShowing 12 of 29 matches
Dior Rouge Dior Contour Lip Liner in 001 Diormidnight, against Buxom Power Line Pout Sculpt Lip Pencil in Chiseled Chocolate. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Rouge Dior Contour Lip Liner in 001 Diormidnight.
Weighted ingredient similarity 70%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
