Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $69 at Ulta Beauty · product price; shade not separately priced
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $69 at Ulta Beauty · product price; shade not separately priced
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$53 less (77%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than buildable coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Medium rather than buildable coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty$54.50 less (79%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Full rather than buildable coverageDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Full rather than buildable coverage · Does not claim a lightweight feel
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$13.69View at TargetUlta Beauty$14.50 · out of stockView at Ulta BeautyUlta Beauty$48 less (70%)Matches: Near-identical swatch colourSame neutral undertoneSame buildable coverage
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for sensitive skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta BeautyTarget$30View at TargetUlta Beauty$54.05 less (78%)Matches: Near-identical swatch colourSame matte finishNo fragrance listed
Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/dry skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78 · out of stockView at WalmartUlta Beauty$14.95View at Ulta Beauty
CVS$16.49View at CVSWalmart$29.56 · out of stockView at WalmartUlta Beauty$56.01 less (81%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than buildable coverageNo long-wear claimDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$9.95 · out of stockView at WalmartUlta Beauty$12.99View at Ulta Beauty
Sephora$17 less (25%)Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$60 less (87%)Matches: Near-identical swatch colourSame matte finish
Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Low confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyCVS$9.49View at CVSUlta Beauty$31 less (45%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishFull rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Full rather than buildable coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: light tan with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyUlta Beauty(product price)$27 less (39%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly warmer undertoneFull rather than buildable coverageNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Full rather than buildable coverage · No long-wear claim
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$55.01 less (80%)Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$60 less (87%)Matches: Very close colourSame matte finish
Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Low confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyCVS$9.49View at CVSUlta Beauty(product price)$56.01 less (81%)Matches: Near-identical swatch colourSame matte finishNo fragrance listed
Differences: Slightly warmer undertoneFull rather than buildable coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly warmer undertone · Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$56.01 less (81%)Matches: Near-identical swatch colourSame matte finishNo fragrance listed
Differences: Slightly warmer undertoneFull rather than buildable coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly warmer undertone · Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty$60 less (87%)Matches: Very close colourSame matte finish
Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Low confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyUlta Beauty(product price)$49 less (71%)Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than buildable coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than buildable coverage · Not marketed for dry/oily/sensitive skin
Retailer shade note: warm mid-brown with soft depth
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyTarget$54.41 less (79%)Matches: Same matte finishBoth claim a blurring effectNo fragrance listed
Differences: Slightly lighterFull rather than buildable coverageDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Full rather than buildable coverage · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)$29 less (42%)Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Slightly warmer undertoneFull rather than buildable coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: light brown skin w/ golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyWalmart$54.22 less (79%)Matches: Near-identical swatch colourSame neutral undertone
Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartSephora$25 less (36%)Matches: Near-identical swatch colourClaims transfer resistanceNo fragrance listed
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than buildable coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$35 less (51%)Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: light brown with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty$59 less (86%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishLight rather than buildable coverageNo long-wear claim
Looks identical · Natural · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Light rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L.A. Girl Sheer Skin Tinted Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyCVS$52.01 less (75%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishLight rather than buildable coverageNo long-wear claim
Very close colour · Radiant · Light coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than buildable coverage · No long-wear claim
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
CVS$16.99View at CVSUlta Beauty$54.05 less (78%)Matches: Near-identical swatch colourSame matte finishNo fragrance listed
Differences: Full rather than buildable coverageNo blurring effect claimedNo long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Low confidence· Digital match
BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$37 less (54%)Matches: Very close colourBoth claim a lightweight feel
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/normal/oily/sensitive skin
Retailer shade note: cool cinnamon
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$56.41 less (82%)Matches: Very close colourBoth claim a blurring effectClaims not settling into lines
Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than buildable coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than buildable coverage · Does not claim a lightweight feel
Medium confidence· Digital match
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.97 · out of stockView at WalmartTarget$13.99View at Target
Walgreens$17.99View at WalgreensCVS$17.99View at CVSUlta Beauty$56.41 less (82%)Matches: Very close colourBoth claim a blurring effectClaims not settling into lines
Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than buildable coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than buildable coverage · Does not claim a lightweight feel
Medium confidence· Digital match
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.97View at WalmartTarget$13.99View at TargetWalgreens$17.99View at WalgreensCVS$17.99View at CVSUlta Beauty$52.01 less (75%)Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly warmer undertoneRadiant rather than matte finishLight rather than buildable coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than buildable coverage · No long-wear claim
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Target$39 less (57%)Matches: Same buildable coverageClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly lighterSlightly warmer undertoneNatural rather than matte finish
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetShowing 12 of 28 matches
The closest shade to Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation B80 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
34.5 Rich Golden
$30
Sand
$12
21 Light Medium Neutral
$32
11C
$30
Medium Tan 3
$22
405 Toffee
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in B80, against Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B80. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in B80.
11 shared ingredients; weighted similarity 29%. Ingredients only affect results through the filters.
Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 33, against Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B80. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 33.
8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear B80
Ulta BeautyYour shade $69 at Ulta Beauty · product price; shade not separately priced
Kryolan Professional Makeup Digital Complexion Fluid Foundation D 33
Ulta BeautyYour shade $69 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
