Fair · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $69 at Ulta Beauty
Doll 10 Peptide Blur Stick Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $69 at Ulta Beauty · product price; shade not separately priced
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$22.10 less (32%)Matches: Very close colourSame matte finishSame buildable coverage
Differences: Contains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)$44 less (64%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Full rather than buildable coverageContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Full rather than buildable coverage · Contains drying alcohol
Retailer shade note: light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$59.20 less (86%)Matches: Very close colourSame matte finishSame buildable coverage
Differences: Neutral rather than cool undertone
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9.80View at Ulta BeautyUlta Beauty(product price)$16 less (23%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Medium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than buildable coverage
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta Beauty
SephoraSame priceMatches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Full rather than buildable coverageNo blurring effect claimedNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Full rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69 · low stockView at Macy'sUlta Beauty(product price)$44 less (64%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Full rather than buildable coverageContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Full rather than buildable coverage · Contains drying alcohol
Retailer shade note: light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$27 less (39%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Full rather than buildable coverageNo long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than buildable coverage · No long-wear claim
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$9 less (13%)Matches: Very close colourSame matte finishSame buildable coverage
Differences: Neutral rather than cool undertoneDoes not claim a lightweight feelNot marketed for normal/sensitive skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains drying alcohol
Retailer shade note: light skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$49.01 less (71%)Matches: Very close colourSame matte finishSame buildable coverage
Differences: Neutral rather than cool undertone
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than cool undertone
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautySephora$27 less (39%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Full rather than buildable coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: fair to light skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$30 less (43%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Full rather than buildable coverageNo blurring effect claimedNot marketed for combination/dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Full rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: fair with pink undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraSame priceMatches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than buildable coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/oily/sensitive skin
Retailer shade note: fair rosy
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty$29 less (42%)Matches: Very close colourSame matte finishBoth claim a lightweight feel
Differences: Light rather than buildable coverageNo blurring effect claimedNot marketed for sensitive skin
Very close colour · Matte · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Light rather than buildable coverage · No blurring effect claimed · Not marketed for sensitive skin
Medium confidence· Digital match
Clinique Almost Powder Makeup SPF 18 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautySephora$29.50 less (43%)Matches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than buildable coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for oily skin
Retailer shade note: fair cool skin with pink undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautySephora$31 less (45%)Matches: Near-identical swatch colourSame cool undertoneClaims not settling into lines
Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin
Retailer shade note: light-medium (cool)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$21 less (30%)Matches: Very close colourSame cool undertoneClaims colour stability
Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)$15 less (22%)Matches: Same cool undertoneSame matte finishSame buildable coverage
Differences: Slightly deeper
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$50.01 less (72%)Matches: Very close colourSame cool undertoneClaims transfer resistance
Differences: Natural rather than matte finishFull rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than matte finish · Full rather than buildable coverage · No blurring effect claimed · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$55.01 less (80%)Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonTarget$54.41 less (79%)Matches: Same matte finishBoth claim a blurring effectNo fragrance listed
Differences: Slightly deeperFull rather than buildable coverageDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Full rather than buildable coverage · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephora$31 less (45%)Matches: Near-identical swatch colourClaims not settling into linesBoth claim a lightweight feel
Differences: Olive rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin
Retailer shade note: light (cool olive)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$22 less (32%)Matches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Natural rather than matte finishFull rather than buildable coverageNot marketed for dry/normal skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Full rather than buildable coverage · Not marketed for dry/normal skin · Contains drying alcohol
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraSephora$41 less (59%)Matches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishMedium rather than buildable coverageNot marketed for normal/sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than buildable coverage · Not marketed for normal/sensitive skin
Retailer shade note: vanilla - fair skin with pink undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)$14 less (20%)Matches: Very close colourSame cool undertoneClaims transfer resistance
Differences: Natural rather than matte finishFull rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Natural rather than matte finish · Full rather than buildable coverage · No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: L2.5 - Light with cool undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty$50.51 less (73%)Matches: Very close colourSame matte finishNo fragrance listed
Differences: Full rather than buildable coverageNo blurring effect claimedNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta Beauty$18.49View at Ulta BeautySephora$33 less (48%)Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo blurring effect claimed
Looks identical · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for normal/sensitive skin
Retailer shade note: light - neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$20 less (29%)Matches: Near-identical swatch colourSame cool undertoneClaims not settling into lines
Differences: Natural rather than matte finishLight rather than buildable coverageNo blurring effect claimed
Looks identical · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Light rather than buildable coverage · No blurring effect claimed · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautySephora$20 less (29%)Matches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect
Differences: Radiant rather than matte finishMedium rather than buildable coverageNot marketed for combination/dry/oily/sensitive skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than buildable coverage · Not marketed for combination/dry/oily/sensitive skin
Retailer shade note: light cool 2.5
Medium confidence· Digital match
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sSephora$49View at SephoraUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame cool undertone
Differences: Radiant rather than matte finishLight rather than buildable coverageNo blurring effect claimed
Looks identical · Radiant · Light coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: light shade, rosy undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BR12 (Fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Yogurt Drops 1.5 Beige
$31
22N light neutral
$32
2 Cool Rosy
$42
1C
$38
11.5 Light Beige
$30
150C
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Doll 10 Peptide Blur Stick Foundation in Fair/Light, against Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR12. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Doll 10 Peptide Blur Stick Foundation in Fair/Light.
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 240 Versatile Rose Clair II (C), against Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR12. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 240 Versatile Rose Clair II (C).
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Doll 10 Peptide Blur Stick Foundation Fair/Light
Ulta BeautyYour shade $69 at Ulta Beauty
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 240 Versatile Rose Clair II (C)
Ulta BeautyYour shade $69 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
