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Beautiful Skin Medium to Full Coverage Radiant Concealer 11 Tan dupes and alternatives Charlotte Tilbury

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: e.l.f. Cosmetics Hydrating Camo Concealer Tan Sand

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Charlotte Tilbury
11 TanChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Medium-full coverage
The match
e.l.f. Cosmetics
Tan Sand
Depth and undertone: Light · Olive
Finish and coverage: Satin · Full coverage
Shade match
86out of 100
Colour
90
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: L'Oréal Paris True Match Radiant Serum Concealer W7

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Charlotte Tilbury
11 TanChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Medium-full coverage
The match
L'Oréal Paris
W7
Depth and undertone: Light · Cool
Finish and coverage: Radiant finish
Overall match
80out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
0
Match price
$16.99Ulta BeautyUlta Beauty
$19.01 less (53%)

Your shade $36 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Tan Neutral
    Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$28 less (78%)

    Matches: Same neutral undertoneClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperSatin rather than radiant finishFull rather than medium-full coverage

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    87

    Close colour · Satin · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Satin rather than radiant finish · Full rather than medium-full coverage · No skin-like finish claimed

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 76
    $32SephoraSephora$4 less (11%)

    Matches: Same radiant finishBoth claim a skin-like finishNo fragrance listed

    Differences: Slightly deeperSlightly warmer undertoneMedium rather than medium-full coverage

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Medium rather than medium-full coverage · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: medium tan with warm peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Neutral
    Shade match 83
    $8Ulta BeautyUlta Beauty(product price)$28 less (78%)

    Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneSatin rather than radiant finishFull rather than medium-full coverage

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Satin rather than radiant finish · Full rather than medium-full coverage · No skin-like finish claimed

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Warm
    Shade match 81
    $8Ulta BeautyUlta Beauty(product price)$28 less (78%)

    Matches: Claims not settling into linesBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly warmer undertoneSatin rather than radiant finishFull rather than medium-full coverage

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    87

    Close colour · Satin · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Satin rather than radiant finish · Full rather than medium-full coverage · No skin-like finish claimed

    Retailer shade note: medium tan with golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Golden
    Shade match 84
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Very close colourBoth claim a skin-like finishClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than medium-full coverage

    Score details
    Shade match
    84
    Finish & visual result
    75
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than medium-full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  6. Shade match 72
    $32SephoraSephora$4 less (11%)

    Matches: Same neutral undertoneSame radiant finishBoth claim a skin-like finish

    Differences: Slightly deeperMedium rather than medium-full coverageNo long-wear claim

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Medium rather than medium-full coverage · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: medium tan with neutral peach undertones

    Medium confidence· Digital match

    View match
  7. #9 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5N
    Shade match 76
    $31Ulta BeautyUlta Beauty(product price)$5 less (14%)

    Matches: Same neutral undertoneClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperLuminous rather than radiant finishBuildable rather than medium-full coverage

    Score details
    Shade match
    76
    Finish & visual result
    77
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Luminous · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Luminous rather than radiant finish · Buildable rather than medium-full coverage · No skin-like finish claimed

    Retailer shade note: for medium-tan neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  8. Shade match 69
    $22SephoraSephora$14 less (39%)

    Matches: Same radiant finishClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneBuildable rather than medium-full coverageNo skin-like finish claimed

    Score details
    Shade match
    69
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium-full coverage · No skin-like finish claimed

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  9. #11 · NARS

    Radiant Creamy Concealer

    Walnut
    Shade match 70
    $36SephoraSephoraSame price

    Matches: Same radiant finishClaims a blurring effectBoth claim 16-hour wear

    Differences: Slightly deeperOlive rather than neutral undertoneMedium rather than medium-full coverage

    Score details
    Shade match
    70
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    87

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Olive rather than neutral undertone · Medium rather than medium-full coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: MD2.6 - medium-deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  10. #12 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Tan Walnut
    Shade match 72
    $8Ulta BeautyUlta Beauty$28 less (78%)

    Matches: Same neutral undertoneClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperSatin rather than radiant finishFull rather than medium-full coverage

    Score details
    Shade match
    72
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    87

    Slight colour difference · Satin · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Satin rather than radiant finish · Full rather than medium-full coverage · No skin-like finish claimed

    Retailer shade note: tan with cool-neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 67
    $22SephoraSephora$14 less (39%)

    Matches: Same radiant finishClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterSlightly warmer undertoneBuildable rather than medium-full coverage

    Score details
    Shade match
    67
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Buildable rather than medium-full coverage · No skin-like finish claimed

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  12. #14 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Tan
    Shade match 75
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Both claim a skin-like finishClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than medium-full coverage

    Score details
    Shade match
    75
    Finish & visual result
    75
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than medium-full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  13. Shade match 82
    $30SephoraSephora$6 less (17%)

    Matches: Claims not settling into linesNo fragrance listed

    Differences: Slightly cooler undertoneMatte rather than radiant finishFull rather than medium-full coverage

    Score details
    Shade match
    82
    Finish & visual result
    43
    Wear & performance
    54
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · Full rather than medium-full coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for medium to tan skin w/ cool undertones

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Fit Me Natural Finish Concealer

    030 Honey
    Shade match 84
    $10.99Ulta BeautyUlta Beauty(product price)$25.01 less (69%)

    Matches: Very close colourBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Natural finish

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Not marketed for dry/normal skin

    Medium confidence· Digital match

    View match
  15. #17 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    8 Medium-Tan
    Shade match 80
    $36Ulta BeautyUlta BeautySame price

    Matches: Same neutral undertoneClaims a blurring effectClaims transfer resistance

    Differences: Matte rather than radiant finishFull rather than medium-full coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    42
    Wear & performance
    47
    Skin suitability
    87

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium-full coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: Medium Tan with neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 69
    $30SephoraSephora$6 less (17%)

    Matches: Claims not settling into linesNo fragrance listed

    Differences: Slightly cooler undertoneNatural rather than radiant finishFull rather than medium-full coverage

    Score details
    Shade match
    69
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    76

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Full rather than medium-full coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  17. Shade match 71
    $30SephoraSephora$6 less (17%)

    Matches: Claims not settling into linesNo fragrance listed

    Differences: Slightly lighterSlightly warmer undertoneMatte rather than radiant finish

    Score details
    Shade match
    71
    Finish & visual result
    43
    Wear & performance
    54
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium-full coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for medium to tan skin w/ warm undertones

    Medium confidence· Digital match

    View match
  18. #20 · Rare Beauty

    Liquid Touch Brightening Concealer

    240W
    Shade match 40
    $24SephoraSephora$12 less (33%)

    Matches: Same radiant finishBoth claim a skin-like finishClaims not settling into lines

    Differences: Described as light medium, yours as tanSlightly warmer undertoneMedium rather than medium-full coverage

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    80

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Described as light medium, yours as tan · Slightly warmer undertone · Medium rather than medium-full coverage

    Retailer shade note: light medium with warm olive undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as tan

    View match
  19. #21 · Rare Beauty

    Liquid Touch Brightening Concealer

    290N
    Shade match 40
    $24SephoraSephora$12 less (33%)

    Matches: Same neutral undertoneSame radiant finishBoth claim a skin-like finish

    Differences: Described as medium, yours as tanMedium rather than medium-full coverage

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    80

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Described as medium, yours as tan · Medium rather than medium-full coverage

    Retailer shade note: medium with neutral peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as tan

    View match
  20. #22 · Rare Beauty

    Liquid Touch Brightening Concealer

    270N
    Shade match 40
    $24SephoraSephora$12 less (33%)

    Matches: Same neutral undertoneSame radiant finishBoth claim a skin-like finish

    Differences: Described as medium, yours as tanMedium rather than medium-full coverage

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    80

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Described as medium, yours as tan · Medium rather than medium-full coverage

    Retailer shade note: medium with neutral beige undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as tan

    View match
  21. #23 · Tarte

    Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand
    Shade match 69
    $32SephoraSephora$4 less (11%)

    Matches: Claims a blurring effectBoth claim 16-hour wearClaims not settling into lines

    Differences: Slightly warmer undertoneMatte rather than radiant finishFull rather than medium-full coverage

    Score details
    Shade match
    69
    Finish & visual result
    42
    Wear & performance
    68
    Skin suitability
    40

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium-full coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: medium to tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  22. #24 · Maybelline

    Fit Me Natural Finish Concealer

    040 Caramel
    Shade match 71
    $10.99Ulta BeautyUlta Beauty$25.01 less (69%)

    Matches: Both claim a lightweight feelNo fragrance listed

    Differences: Slightly deeperNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural finish

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Not marketed for dry/normal skin

    Low confidence· Digital match

    View match
  23. Shade match 69
    $32Ulta BeautyUlta Beauty(product price)$4 less (11%)

    Matches: Claims a blurring effectClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperSlightly cooler undertoneMatte rather than radiant finish

    Score details
    Shade match
    69
    Finish & visual result
    42
    Wear & performance
    63
    Skin suitability
    40

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Matte rather than radiant finish · Medium rather than medium-full coverage · No skin-like finish claimed · Not marketed for normal skin

    Retailer shade note: medium-deep with rosy undertones

    Medium confidence· Digital match

    View match
  24. #26 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    380 Pecan
    Shade match 71
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Claims transfer resistanceClaims not settling into lines

    Differences: Matte rather than radiant finishFull rather than medium-full coverageNo skin-like finish claimed

    Score details
    Shade match
    71
    Finish & visual result
    43
    Wear & performance
    47
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium-full coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    375 Latte
    Shade match 71
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Claims transfer resistanceClaims not settling into lines

    Differences: Slightly deeperMatte rather than radiant finishFull rather than medium-full coverage

    Score details
    Shade match
    71
    Finish & visual result
    43
    Wear & performance
    47
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium-full coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  26. Shade match 40
    $42SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame radiant finishBoth claim a skin-like finish

    Differences: Slightly deeperDescribed as light, yours as tanMedium rather than medium-full coverage

    Score details
    Shade match
    40
    Finish & visual result
    85
    Wear & performance
    80
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Described as light, yours as tan · Medium rather than medium-full coverage

    Retailer shade note: light with neutral undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as tan

    View match
  27. #29 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    385 Amber
    Shade match 68
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Claims transfer resistanceClaims not settling into lines

    Differences: Slightly deeperMatte rather than radiant finishFull rather than medium-full coverage

    Score details
    Shade match
    68
    Finish & visual result
    43
    Wear & performance
    47
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium-full coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  28. Shade match 65
    $30SephoraSephora$6 less (17%)

    Matches: Claims a blurring effectClaims transfer resistanceClaims not settling into lines

    Differences: Slightly deeperSlightly warmer undertoneMatte rather than radiant finish

    Score details
    Shade match
    65
    Finish & visual result
    42
    Wear & performance
    44
    Skin suitability
    80

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium-full coverage · No skin-like finish claimed

    Retailer shade note: medium deep with golden peach undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 11 Tan (Light · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

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    8 Neutral

    Charlotte Tilbury Beautiful Skin Medium Coverage Foundation, shade 8 Neutral

    • Nearest in this range
    • Medium light · Neutral undertone

    $52

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    16 Light Neutral

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    • Same depth, colour not measured
    • Light · Neutral undertone

    $30

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    Light Beige

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    • Looks identical
    • Light · Neutral · neutral golden undertone

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  3. Maybelline Fit Me Dewy + Smooth Foundation

    Soft Tan

    Maybelline Fit Me Dewy + Smooth Foundation, shade Soft Tan

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $11.99

  4. J.Cat Beauty Perfextion Long Wearing Foundation

    Custard

    J.Cat Beauty Perfextion Long Wearing Foundation, shade Custard

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $3.89

  5. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW35

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW35

    • Very close colour
    • Light · Neutral undertone

    $39

  6. Tarte Timeless Hydrating Foundation

    35N Medium Neutral

    Tarte Timeless Hydrating Foundation, shade 35N Medium Neutral

    • Very close colour
    • Light medium · Neutral undertone

    $42

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Hydrating Camo Concealer in Tan Sand, against Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 11 Tan. Every attribute compared, with its share of the score.

ComparedYour shade11 TanClosest shade matchTan SandScore
Shade match55% of overall86
Colour90#f9b27b#f4b786Very close colourColour difference 2.3 (0 is identical)
Depth98LightLightSameDepth difference: 1.2
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone70NeutralOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish78RadiantSatinCloseSatin finish rather than radiant
Coverage80Medium-fullFullCloseFull coverage rather than medium-full
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalDry, combination, normalBoth marketed for dry/​normal skin
Overall match 79/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Tan Sand.

Same or better

  • $28 less
  • Very close colour
  • Satin finish instead of radiant
  • Full rather than medium-full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Olive rather than neutral undertone
  • No skin-like finish claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Why the closest overall alternative works

L'Oréal Paris True Match Radiant Serum Concealer in W7, against Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 11 Tan. Every attribute compared, with its share of the score.

ComparedYour shade11 TanClosest overall alternativeW7Score
Shade match55% of overall82
Colour87#f9b27b#fdbc8bVery close colourColour difference 2.7 (0 is identical)
Depth91LightLightSameDepth difference: 4.3
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableMedium-fullNot listedNot comparedCoverage not listed for one product
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Dry, normalSensitiveMarketed for different skin types
Overall match 80/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Radiant Serum Concealer in W7.

Same or better

  • $19.01 less
  • Very close colour
  • Same radiant finish
  • Both claim a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Runs slightly lighter
  • Slightly cooler undertone
  • Not marketed for dry/normal skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

e.l.f. Cosmetics Hydrating Camo Concealer Tan Sand

Match price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

L'Oréal Paris True Match Radiant Serum Concealer W7

Match price
$16.99Ulta BeautyUlta Beauty
$19.01 less (53%)

Your shade $36 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.