Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $40 at Ulta Beauty
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Ulta Beauty
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$24 less (60%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than light coverageNo long-wear claimNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than light coverage · No long-wear claim · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephoraCosts $18 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than light coverageNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: Very Fair, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephora$24 less (60%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Sheer rather than light coverageNo long-wear claimNot marketed for combination skin
Very close colour · Matte · Sheer coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Sheer rather than light coverage · No long-wear claim · Not marketed for combination skin · No SPF
Retailer shade note: fair neutral nude
Medium confidence· Digital match
Nudestix Tinted Blur Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$2 less (5%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than light coverageNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than light coverage · No SPF
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyMacy's$38View at Macy'sSephoraCosts $13 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than light coverageContains listed fragrance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · Contains listed fragrance · No SPF
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beauty(product price)Costs $13 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than light coverageContains listed fragranceNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than light coverage · Contains listed fragrance · No SPF
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame neutral undertoneSame light coverage
Differences: Natural rather than matte finishNot marketed for dry/oily skinNo SPF
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for dry/oily skin · No SPF
Retailer shade note: fair to light with neutral tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)Costs $13 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly lighterMedium rather than light coverageContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Medium rather than light coverage · Contains listed fragrance · No SPF
Retailer shade note: matte sand
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6.90 moreMatches: Same matte finishClaims a blurring effectBoth claim long-wearing
Differences: Slightly deeperBuildable rather than light coverageContains drying alcohol
Close colour · Matte · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · Buildable rather than light coverage · Contains drying alcohol · No SPF
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty$32 less (80%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than light coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · No SPF
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta Beauty
Walgreens$8View at Walgreens
Walmart$8View at Walmart
CVS$8View at CVS
Target$8 · out of stockView at Target
AmazonSee price at AmazonView at AmazonSephoraCosts $20 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than light coverageDoes not claim a lightweight feelNot marketed for normal skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than light coverage · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: fair skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Slightly lighterNatural rather than matte finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than light coverage · Not marketed for combination/oily skin · No SPF
Retailer shade note: extra light with neutral undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beauty$56View at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than light coverageContains listed fragranceNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than light coverage · Contains listed fragrance · No SPF
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$20 less (50%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than light coverageNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than light coverage · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Same matte finishClaims a blurring effectBoth claim long-wearing
Differences: Medium rather than light coverageContains listed fragranceNo SPF
Close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than light coverage · Contains listed fragrance · No SPF
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than light coverageDoes not claim a lightweight feelNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Full rather than light coverage · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: for light skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $12 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly lighterMedium rather than light coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Medium rather than light coverage · Contains drying alcohol · No SPF
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty$32 less (80%)Matches: Very close colourBoth claim long-wearingClaims not settling into lines
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than light coverage · No SPF
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta BeautySame priceMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than light coverageDoes not claim a lightweight feelNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than light coverage · Does not claim a lightweight feel · No SPF
Retailer shade note: very fair skin w/ neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than light coverageDoes not claim a lightweight feelNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than light coverage · Does not claim a lightweight feel · No SPF
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same neutral undertoneClaims a blurring effectBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for oily skin · No SPF
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty$2 less (5%)Matches: Same matte finishClaims a blurring effectBoth claim long-wearing
Differences: Slightly cooler undertoneFull rather than light coverageNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Full rather than light coverage · No SPF
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyUlta Beauty$13.40 less (34%)Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneLight-medium rather than light coverageNo long-wear claim
Very close colour · Light-medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Light-medium rather than light coverage · No long-wear claim
Retailer shade note: ivory
Medium confidence· Digital match
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Every store that sells this shade · prices as last checked
Ulta Beauty$26.60View at Ulta BeautySephoraCosts $12 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Slightly lighterNatural rather than matte finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than light coverage · Not marketed for oily skin · No SPF
Retailer shade note: fairest with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$52View at Ulta BeautySephoraCosts $16 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for combination/oily skin · No SPF
Retailer shade note: extra light with neutral warm undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta BeautyCosts $11.50 moreMatches: Very close colourSame neutral undertoneSame light coverage
Differences: Natural rather than matte finishNo long-wear claimNo SPF
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · No SPF
Retailer shade note: Neutral
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$51.50View at Ulta BeautyUlta Beauty(product price)$31 less (78%)Matches: Very close colourSame matte finishBoth claim long-wearing
Differences: Full rather than light coverageDoes not claim a lightweight feelNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than light coverage · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · No SPF
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyUlta Beauty$15 less (38%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly lighterFull rather than light coverageContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Full rather than light coverage · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: fair light with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty(product price)$32 less (80%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than light coverageNo long-wear claimDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than light coverage · No long-wear claim · Does not claim a lightweight feel · No SPF
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Clinique Almost Powder Makeup SPF 18 Foundation 02 Neutral Fair (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
0.5N
$38
Royal Icing 1.1 Neutral
$31
Tone 2.3
$17
1 Neutral
$42
Medium Sand
20.0 Medium (for neutral undertones)
$14
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Kosas Revealer Skin-Improving Foundation SPF 25 in Very Light Neutral 100, against Clinique Almost Powder Makeup SPF 18 Foundation in 02 Neutral Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kosas Revealer Skin-Improving Foundation SPF 25 in Very Light Neutral 100.
4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in Porcelain, against Clinique Almost Powder Makeup SPF 18 Foundation in 02 Neutral Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in Porcelain.
8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Kosas Revealer Skin-Improving Foundation SPF 25 Very Light Neutral 100
SephoraYour shade $40 at Ulta Beauty
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation Porcelain
Ulta BeautyYour shade $40 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
