Light medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Ulta Beauty · product price; shade not separately priced
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Ulta Beauty
Clinique Stay-Matte Sheer Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta Beauty
Macy's$41View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$2 less (5%)Matches: Very close colourSame matte finishSame light coverage
Differences: No SPF
Very close colour · Matte · Light coverage
Ingredients (not scored): 20% ingredient overlap
Differences: No SPF
Retailer shade note: for light to light-medium skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyUlta Beauty(product price)Costs $29 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than light coverageContains listed fragranceNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than light coverage · Contains listed fragrance · No SPF
Retailer shade note: medium shade, rosy undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta Beauty
SephoraSame priceMatches: Very close colourSame light coverageClaims a skin-like finish
Differences: Natural rather than matte finishNot marketed for dry/oily skinNo SPF
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for dry/oily skin · No SPF
Retailer shade note: light to medium with neutral olive tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $20 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than light coverageDoes not claim a lightweight feelNot marketed for normal skin
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than light coverage · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light to medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than light coverageDoes not claim a lightweight feelNot marketed for normal skin
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than light coverage · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light to medium skin with warm peach undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than light coverageDoes not claim a lightweight feelNot marketed for normal skin
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than light coverage · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: medium skin with cool undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than light coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · No SPF
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for dry skin · No SPF
Retailer shade note: medium neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than light coverageDoes not claim a lightweight feelNot marketed for normal skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than light coverage · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light to medium skin with cool undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$8 less (20%)Matches: Near-identical swatch colourBoth claim long-wearingBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for combination/normal/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for combination/normal/oily skin · Contains listed fragrance · No SPF
Retailer shade note: neutral bronze
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta BeautyCosts $1 moreMatches: Very close colourSame matte finishBoth claim long-wearing
Differences: Full rather than light coverageNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Full rather than light coverage · No SPF
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sSephora$2 less (5%)Matches: Very close colourBoth claim long-wearingClaims not settling into lines
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for dry skin · No SPF
Retailer shade note: fair-light (cool)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $8 moreMatches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: fair with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$48View at SephoraSephora$8 less (20%)Matches: Near-identical swatch colourBoth claim long-wearingBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for combination/normal/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for combination/normal/oily skin · Contains listed fragrance · No SPF
Retailer shade note: neutral camel
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $8 moreMatches: Near-identical swatch colourBoth claim long-wearingClaims colour stability
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for oily skin · No SPF
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $8 moreMatches: Near-identical swatch colourBoth claim long-wearingClaims colour stability
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for oily skin · No SPF
Retailer shade note: light medium with cool undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Same priceMatches: Very close colourSame light coverageBoth claim a lightweight feel
Differences: Natural rather than matte finishNo long-wear claimNot marketed for combination skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Not marketed for combination skin · No SPF
Retailer shade note: medium neutral
Medium confidence· Digital match
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta BeautySame priceMatches: Very close colourSame light coverageBoth claim a lightweight feel
Differences: Natural rather than matte finishNo long-wear claimNot marketed for combination skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Not marketed for combination skin · No SPF
Retailer shade note: medium neutral cool
Medium confidence· Digital match
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautySephoraSame priceMatches: Very close colourSame matte finishBoth claim long-wearing
Differences: Full rather than light coverageDoes not claim a lightweight feelNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Full rather than light coverage · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: for medium skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $5 moreMatches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for oily skin
Retailer shade note: Medium with neutral warm undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $9 moreMatches: Very close colourClaims a skin-like finishBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for oily skin · Contains drying alcohol · No SPF
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $12 moreMatches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $8 moreMatches: Very close colourBoth claim long-wearingClaims colour stability
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for oily skin · No SPF
Retailer shade note: medium dark with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Full rather than light coverageDoes not claim a lightweight feelNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than light coverage · Does not claim a lightweight feel · No SPF
Retailer shade note: tan skin w/ pink undertones
Low confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta Beauty
Target$10 less (25%)Matches: Claims a skin-like finishBoth claim long-wearingBoth claim a lightweight feel
Differences: Natural rather than matte finishBuildable rather than light coverageNo SPF
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than light coverage · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)$20 less (50%)Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing
Differences: Natural rather than matte finishFull rather than light coverageNot marketed for dry/oily skin
Looks identical · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Full rather than light coverage · Not marketed for dry/oily skin · No SPF
Retailer shade note: golden-based medium-deep tan
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)$6 less (15%)Matches: Near-identical swatch colourClaims not settling into linesBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than light coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · No long-wear claim
Retailer shade note: light blush medium with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF
Retailer shade note: with olive undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $4 moreMatches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance
Differences: Natural rather than matte finishMedium rather than light coverageDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for oily skin · No SPF
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty$30 less (75%)Matches: Near-identical swatch colourSame light coverageClaims a blurring effect
Differences: Natural rather than matte finishNo long-wear claimDoes not claim a lightweight feel
Looks identical · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
L.A. Girl Sheer Skin Tinted Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyShowing 12 of 30 matches
The closest shade to Clinique Almost Powder Makeup SPF 18 Foundation 06 Deep (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Natural Beige
$36
3 Cool Rosy
$42
37G medium-tan golden
$32
5.25
$42
300C
$24
3.5C
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Temptu Perfect Canvas Foundation in 3N Buff, against Clinique Almost Powder Makeup SPF 18 Foundation in 06 Deep. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Temptu Perfect Canvas Foundation in 3N Buff.
4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Clinique Stay-Matte Sheer Pressed Powder Foundation in 01 Stay Buff, against Clinique Almost Powder Makeup SPF 18 Foundation in 06 Deep. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Stay-Matte Sheer Pressed Powder Foundation in 01 Stay Buff.
5 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Temptu Perfect Canvas Foundation 3N Buff
Ulta BeautyYour shade $40 at Ulta Beauty · product price; shade not separately priced
Clinique Stay-Matte Sheer Pressed Powder Foundation 01 Stay Buff
Ulta BeautyYour shade $40 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
