Grey · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
32 matches
32 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Matched on pan 7.
Ulta BeautyYour shade $29 at Ulta Beauty
e.l.f. Cosmetics Perfect 10 Eyeshadow Palette
Every store that sells this shade · prices as last checked
Amazon$11View at AmazonUlta Beauty$11View at Ulta BeautyThe most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
SephoraYour shade $29 at Ulta Beauty
Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick
Every store that sells this shade · prices as last checked
Sephora$15View at SephoraRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$3 less (10%)Matches: Same pigmentation: buildableClaims crease resistanceClaims waterproof
Differences: Noticeably different swatch colour
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: soft gray
Medium confidence· Digital match
MERIT Solo Shadow Cream Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $3 moreShimmer · Sheer
Differences: Sheer rather than buildable (pigmentation)Not listed rather than 8-hour wear (longevity)Does not claim comfort
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Sheer rather than buildable (pigmentation) · Not listed rather than 8-hour wear (longevity) · Does not claim comfort
Retailer shade note: Deep Smoky Charcoal
Medium confidence· Digital match
Violette_Fr PLUME EYESHADOW Feather Matte Veil + Feather Shimmer Veil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta BeautyCosts $6 moreMatches: Claims crease resistanceSame skin types: sensitive
Differences: Noticeably different swatch colourPowder rather than stick (format)Long-wearing rather than 8-hour wear (longevity)
Slight colour difference · Shimmer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
Clinique All About Shadow Duo Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty$25 less (86%)Matches: Very close colourSame finish: metallic
Differences: Berry rather than greyOpaque rather than buildable (pigmentation)Powder rather than stick (format)
Very close colour · Metallic · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Berry rather than grey · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
e.l.f. Cosmetics Bite Size Eyeshadow Palette
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Target$3View at TargetUlta Beauty$4View at Ulta Beauty
Walmart$4View at WalmartUlta Beauty(product price)$20 less (69%)Matches: Very close colourSame pigmentation: buildable
Differences: Purple rather than greyPowder rather than stick (format)Not listed rather than 8-hour wear (longevity)
Very close colour · Shimmer · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Purple rather than grey · Powder rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim comfort
Retailer shade note: deep purple shimmer
Medium confidence· Digital match
Ulta Beauty Collection Eyeshadow Singles
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautySephora$1 less (3%)Shimmer
Differences: Mauve rather than greyPalette rather than stick (format)Not listed rather than 8-hour wear (longevity)
Close colour · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Mauve rather than grey · Palette rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
Kaja Eye Bento Bouncy Eyeshadow Trio
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$25 less (86%)Matches: Same finish: metallic
Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
e.l.f. Cosmetics Bite Size Eyeshadow Palette
Every store that sells this shade · prices as last checked
Ulta Beauty$4View at Ulta BeautyUlta Beauty(product price)$11 less (38%)Matches: Claims crease resistanceClaims waterproof
Differences: Noticeably different swatch colourLighterLong-wearing rather than 8-hour wear (longevity)
Visibly different colour · Glitter
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort
Retailer shade note: asphalt with rainbow sparkles
Medium confidence· Digital match
about-face Fractal Glitter Eye Paint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $18 · product priceView at Ulta BeautySephora$14 less (48%)Matches: Same format: stickClaims waterproof
Differences: DeeperBrown rather than greyDoes not claim comfort
Slight colour difference · Shimmer
Ingredients (not scored): 10% ingredient overlap
Differences: Deeper · Brown rather than grey · Does not claim comfort
Retailer shade note: 11 Truffle Shimmer
Medium confidence· Digital match
Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick
Every store that sells this shade · prices as last checked
Sephora$15View at SephoraSephora$3 less (10%)Matches: Same pigmentation: buildableClaims crease resistanceClaims waterproof
Differences: Noticeably different swatch colourLighterMauve rather than grey
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Mauve rather than grey
Retailer shade note: soft mauve
Medium confidence· Digital match
MERIT Solo Shadow Cream Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta BeautyCosts $19 moreMatches: Very close colour
Differences: Berry rather than greyOpaque rather than buildable (pigmentation)Powder rather than stick (format)
Very close colour · Shimmer · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Berry rather than grey · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
Natasha Denona LUXE GLAM COMPACT Quad Eyeshadow Palette
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautyUlta Beauty$17.01 less (59%)Matches: Same pigmentation: buildableClaims crease resistanceBoth claim comfort
Differences: Noticeably different swatch colourLighterLiquid rather than stick (format)
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Liquid rather than stick (format) · 24-hour wear rather than 8-hour wear (longevity)
Medium confidence· Digital match
Revlon Glimmer Liquid Shadow
Every store that sells this shade · prices as last checked
Sephora$14 less (48%)Matches: Same format: stickClaims waterproof
Differences: DeeperBrown rather than greyDoes not claim comfort
Slight colour difference · Shimmer
Ingredients (not scored): 10% ingredient overlap
Differences: Deeper · Brown rather than grey · Does not claim comfort
Retailer shade note: 08 Brown Shimmer
Medium confidence· Digital match
Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick
Every store that sells this shade · prices as last checked
Sephora$15View at SephoraUlta BeautyCosts $15 moreMatches: Claims crease resistanceSame skin types: sensitive
Differences: Brown rather than greyPowder rather than stick (format)Long-wearing rather than 8-hour wear (longevity)
Slight colour difference · Shimmer
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than grey · Powder rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
Clinique All About Shadow Quad Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautyUlta Beauty$16 less (55%)Matches: Same finish: metallicClaims crease resistance
Differences: Noticeably different swatch colourBlue rather than greyOpaque rather than buildable (pigmentation)
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Blue rather than grey · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim comfort · Dry rather than sensitive (skin types)
Retailer shade note: blue-brown shift
Medium confidence· Digital match
Morphe ChromaPlus Eyeshadow Trio
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta BeautySame priceMatches: Same finish: metallicSame format: stickClaims waterproof
Differences: Noticeably different swatch colourLighterBronze rather than grey
Slight colour difference · Metallic
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Bronze rather than grey · Does not claim comfort
Retailer shade note: warm golden bronze
Medium confidence· Digital match
Nudestix Magnetic Luminous Eye Color
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephora$1 less (3%)Shimmer
Differences: LighterMauve rather than greyPalette rather than stick (format)
Slight colour difference · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter · Mauve rather than grey · Palette rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
Kaja Eye Bento Bouncy Eyeshadow Trio
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$17.01 less (59%)Matches: Same finish: metallicClaims crease resistanceClaims waterproof
Differences: Noticeably different swatch colourBrown rather than grey
Visibly different colour · Metallic
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than grey
Retailer shade note: warm brown
Medium confidence· Digital match
Milani Gilded Eyeshadow Sticks
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$20 less (69%)Matches: Same pigmentation: buildable
Differences: Noticeably different swatch colourLighterPowder rather than stick (format)
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim comfort
Retailer shade note: medium brownish gray shimmer
Medium confidence· Digital match
Ulta Beauty Collection Eyeshadow Singles
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautySephoraSame priceMatches: Same format: stickClaims crease resistanceClaims waterproof
Differences: Noticeably different swatch colourPurple rather than greyOpaque rather than buildable (pigmentation)
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than grey · Opaque rather than buildable (pigmentation) · Does not claim comfort
Retailer shade note: blackened purple with multicoloured pearls
Medium confidence· Digital match
MAC Cosmetics Dazzleshadow Eye Shadow Stick
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyWalmart$19.22 less (66%)Matches: Claims crease resistanceBoth claim comfort
Differences: Matte rather than metallic (finish)Opaque rather than buildable (pigmentation)Powder rather than stick (format)
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than metallic (finish) · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 24-hour wear rather than 8-hour wear (longevity)
Medium confidence· Digital match
CoverGirl TruNaked Eyeshadow Palette
Every store that sells this shade · prices as last checked
Walmart$9.78View at Walmart
Walgreens$15.99View at WalgreensUlta Beauty$3 less (10%)Matches: Same finish: metallicSame longevity: 8-hour wearClaims crease resistance
Differences: Noticeably different swatch colourBrown rather than greyOpaque rather than buildable (pigmentation)
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than grey · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Does not claim comfort
Retailer shade note: intense reddish brown
Medium confidence· Digital match
MAC Cosmetics Matte Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephora$4 less (14%)Matches: Same pigmentation: buildableClaims crease resistanceBoth claim comfort
Differences: Noticeably different swatch colourMatte rather than metallic (finish)Liquid rather than stick (format)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than metallic (finish) · Liquid rather than stick (format) · Long-wearing rather than 8-hour wear (longevity)
Retailer shade note: matte slate grey
Medium confidence· Digital match
Stila Liqua-Play Eye Shadow
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$4 less (14%)Matches: Same pigmentation: buildable
Differences: Noticeably different swatch colourBrown rather than greyPowder rather than stick (format)
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than grey · Powder rather than stick (format) · 16-hour wear rather than 8-hour wear (longevity) · Does not claim comfort
Retailer shade note: mocha brown with gold and silver pearls
Medium confidence· Digital match
Urban Decay 24/7 Moondust Glittery Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta Beauty$18.50 less (64%)Matches: Same finish: metallicClaims crease resistanceClaims waterproof
Differences: Noticeably different swatch colourPlum rather than greyNot listed rather than 8-hour wear (longevity)
Visibly different colour · Metallic
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than grey · Not listed rather than 8-hour wear (longevity)
Retailer shade note: deep rich plum
Medium confidence· Digital match
Ulta Beauty Collection Cream Eye Shadow Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$10.50View at Ulta BeautySephoraCosts $5 moreMatches: Same format: stickClaims crease resistanceClaims waterproof
Differences: DeeperBrown rather than greyOpaque rather than buildable (pigmentation)
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Deeper · Brown rather than grey · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 8-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Retailer shade note: shimmering rich walnut brown with hidden pearl
Medium confidence· Digital match
Laura Mercier Caviar Stick Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty$25 less (86%)Matches: Same finish: metallic
Differences: Noticeably different swatch colourDeeperBrown rather than grey
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than grey · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
e.l.f. Cosmetics Bite Size Eyeshadow Palette
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$3View at TargetUlta Beauty$4View at Ulta BeautyWalmart$4View at WalmartUlta Beauty(product price)$18.50 less (64%)Matches: Claims crease resistanceClaims waterproofBoth claim comfort
Differences: Noticeably different swatch colourBrown rather than greyNot listed rather than 8-hour wear (longevity)
Slight colour difference · Glitter
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than grey · Not listed rather than 8-hour wear (longevity)
Retailer shade note: deep brown with small flecks of silver glitter
Medium confidence· Digital match
Ulta Beauty Collection Cream Eye Shadow Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.50 · product priceView at Ulta BeautyUlta BeautyCosts $9 moreMatches: Claims crease resistanceClaims hydrationSame skin types: sensitive
Differences: Matte rather than metallic (finish)Powder rather than stick (format)Long-wearing rather than 8-hour wear (longevity)
Slight colour difference · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than metallic (finish) · Powder rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
Jane Iredale PurePressed Eye Shadow Triple
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyUlta Beauty$18 less (62%)Matte · Opaque
Differences: Matte rather than metallic (finish)Opaque rather than buildable (pigmentation)Palette rather than stick (format)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than metallic (finish) · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim comfort
Retailer shade note: shimmers & dark-toned mattes
Medium confidence· Digital match
e.l.f. Cosmetics Perfect 10 Eyeshadow Palette
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$11View at Ulta BeautyShowing 12 of 30 matches
e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in Nude Rose Gold, against Clinique Chubby Stick Eye Shadow Tint For Eyes in Curvaceous Coal. Matched on pan 7. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in Nude Rose Gold.
Weighted ingredient similarity 5%. Ingredients only affect results through the filters.
Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 09 Espresso Matte, against Clinique Chubby Stick Eye Shadow Tint For Eyes in Curvaceous Coal. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 09 Espresso Matte.
Weighted ingredient similarity 10%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Perfect 10 Eyeshadow Palette Nude Rose Gold
Ulta BeautyYour shade $29 at Ulta Beauty
Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick 09 Espresso Matte
SephoraYour shade $29 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
