Black · Deep / dark
Closest overall alternative is the most similar mascara: effect 45%, formula 30%, waterproof 15%, brush 10%. Colour is a filter, not a score.
30 matches
30 matches
The most similar mascara overall: effect 45%, formula 30%, waterproof 15%, brush 10%.
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $30 at Ulta Beauty
L'Oréal Paris Voluminous Panorama Washable Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$15.99View at Ulta BeautyNot compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Sephora$1 less (3%)Matches: Same effect: volumising, defining
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
ILIA Fullest Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephora$1 less (3%)Matches: Same formula: fibre
Differences: 2 of 4 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 4 effects shared
Medium confidence· Digital match
Benefit Cosmetics Fan Fest Fanning & Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta BeautySame priceMatches: Same formula: fibre
Differences: 1 of 3 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Medium confidence· Digital match
Lancôme Monsieur Big Waterproof Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautySephora$15 less (50%)Nothing compared the same
Differences: 2 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 3 effects shared
Medium confidence· Digital match
Sephora Collection Big By Definition Defining & Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$15View at SephoraUlta Beauty$23.25 less (78%)Nothing compared the same
Differences: 2 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 3 effects shared
Medium confidence· Digital match
CoverGirl Exhibitionist Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$6.75View at Ulta BeautySephoraCosts $5 moreNothing compared the same
Differences: 2 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 3 effects shared
Retailer shade note: timeless black
Medium confidence· Digital match
Dior Diorshow Mascara
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty$35View at Ulta BeautySephora$2 less (7%)Nothing compared the same
Differences: 2 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 3 effects shared
Retailer shade note: Intense black
Medium confidence· Digital match
Clinique High Impact Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyUlta Beauty$16.51 less (55%)Nothing compared the same
Differences: 2 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 3 effects shared
Medium confidence· Digital match
CoverGirl Exhibitionist Stretch & Strengthen Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.49View at Ulta BeautyUlta Beauty$16.01 less (53%)Matches: Same formula: fibre
Differences: 1 of 4 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 4 effects shared
Medium confidence· Digital match
Maybelline Falsies Surreal Extensions Washable Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautySephora$10 less (33%)Matches: Same formula: fibre
Differences: 1 of 5 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 5 effects shared
Retailer shade note: rich black
Medium confidence· Digital match
Grande Cosmetics GrandeMASCARA Conditioning Peptide Mascara
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraUlta Beauty$25View at Ulta BeautyUlta Beauty$15 less (50%)Matches: Same formula: fibre
Differences: 1 of 5 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 5 effects shared
Medium confidence· Digital match
MAC Cosmetics Magic Extension 5mm Fibre Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty$16.01 less (53%)Matches: Same formula: fibre
Differences: 1 of 6 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 6 effects shared
Medium confidence· Digital match
CoverGirl Lash Blast Cleantopia Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautyUlta Beauty$19.01 less (63%)Nothing compared the same
Differences: 1 of 2 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 2 effects shared
Medium confidence· Digital match
Maybelline Volum' Express The Colossal Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta Beauty$25.26 less (84%)Nothing compared the same
Differences: 1 of 2 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 2 effects shared
Medium confidence· Digital match
Maybelline Great Lash Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$4.74View at Ulta BeautyUlta BeautyCosts $8 moreNothing compared the same
Differences: 2 of 4 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 4 effects shared
Medium confidence· Digital match
Dior Diorshow Overvolume Extreme Volume Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautySephora$10 less (33%)Nothing compared the same
Differences: 2 of 4 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 4 effects shared
Retailer shade note: Black
Medium confidence· Digital match
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraUlta Beauty$25.26 less (84%)Nothing compared the same
Differences: 1 of 2 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 2 effects shared
Medium confidence· Digital match
Maybelline Great Lash Lots Of Lashes Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$4.74View at Ulta BeautySephora$12 less (40%)Matches: Same formula: fibre
Differences: 1 of 6 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 6 effects shared
Medium confidence· Digital match
Too Faced Naturally Better Than Sex Lengthening and Volumizing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$17.01 less (57%)Nothing compared the same
Differences: 2 of 4 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 4 effects shared
Medium confidence· Digital match
CoverGirl Lash Blast Clean Volume Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautyUlta Beauty$16.01 less (53%)Nothing compared the same
Differences: 1 of 2 effects sharedWaterproof rather than fibre
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 2 effects shared · Waterproof rather than fibre
Medium confidence· Digital match
Maybelline Lash Sensational Waterproof Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautyUlta Beauty$25.26 less (84%)Nothing compared the same
Differences: 1 of 3 effects sharedRegular rather than fibre
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared · Regular rather than fibre
Medium confidence· Digital match
Maybelline Great Lash BIG Washable Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$4.74View at Ulta BeautySephora$2 less (7%)Nothing compared the same
Differences: 2 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 5 effects shared
Retailer shade note: rich black
Medium confidence· Digital match
Tarte Lights, Camera, Lashes 4-in-1 Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephoraCosts $4 moreNothing compared the same
Differences: 2 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 5 effects shared
Medium confidence· Digital match
Hourglass Caution Extreme Lash Mascara
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautySephora$1 less (3%)Nothing compared the same
Differences: 2 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 5 effects shared
Retailer shade note: Black
Medium confidence· Digital match
Benefit Cosmetics BADgal Bounce Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta Beauty$24 less (80%)Nothing compared the same
Differences: 2 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 5 effects shared
Medium confidence· Digital match
Ulta Beauty Collection Twisted Volume Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautySephora$14 less (47%)Nothing compared the same
Differences: 2 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 5 effects shared
Medium confidence· Digital match
Anastasia Beverly Hills Lash Brag Jet-Black Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$26View at Ulta BeautySephora$2 less (7%)Nothing compared the same
Differences: 2 of 6 effects sharedWaterproof rather than fibre
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 6 effects shared · Waterproof rather than fibre
Medium confidence· Digital match
Tarte Lights, Camera, Splashes Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephora$2 less (7%)Nothing compared the same
Differences: 2 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 6 effects shared
Medium confidence· Digital match
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephora$6 less (20%)Nothing compared the same
Differences: 2 of 6 effects sharedWaterproof rather than fibre
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 6 effects shared · Waterproof rather than fibre
Medium confidence· Digital match
Rare Beauty Perfect Strokes Universal Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$24View at Ulta BeautyShowing 12 of 29 matches
L'Oréal Paris Voluminous Panorama Washable Mascara in Blackest Black, against Clinique High Impact High-Fi Full Volume Mascara in Intense Black. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Voluminous Panorama Washable Mascara in Blackest Black.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta BeautyYour shade $30 at Ulta Beauty
30 similar shades scored two ways: the overall match on effect, formula, waterproof wear and brush. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
