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BFF Ultra Fine Liquid Liner Grande dupes and alternatives ColourPop

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Closest shade match: Bobbi Brown Long-Wear Cream Waterproof Eyeliner Stick Rich Chocolate

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
ColourPop
GrandeChange shade
Form and tip: Liquid · Felt tip
Wear claims: —
The match
Bobbi Brown
Rich Chocolate
Form and tip: Pencil
Wear claims: Waterproof · 24 hour wear

Format: pencil. Not compared: tip, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
93out of 100
Colour
90
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
Costs $24 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Kaja Wink Stamp Waterproof Winged Eyeliner Dark Brown - Original Cat Eye

The most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Your shade
ColourPop
GrandeChange shade
Form and tip: Liquid · Felt tip
Wear claims: —
The match
Kaja
Dark Brown - Original Cat Eye
Form and tip: Liquid · Felt tip
Wear claims: Waterproof · Smudge resistant · 8 hour wear

Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
88out of 100
Form (Form & tip)
100
Formula
100
Wear (Wear claims)
not scored yet
Best price
$29Ulta BeautyUlta Beauty
Costs $19 more

Your shade $10 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Not compared: tip, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Epic Ink Waterproof Liquid Eyeliner

    Graham Cracker
    Shade match 63
    $10Ulta BeautyUlta BeautySame price

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  2. Shade match 63
    $25Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  3. #5 · Sacheu

    Long Wear Liquid Eyeliner STAY-N

    Eye’m Crisp
    Shade match 62
    $14Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  4. Shade match 58
    $25SephoraSephoraCosts $15 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  5. Shade match 53
    $28Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: matte dark brown, brush tip

    Medium confidence· Digital match

    View match
  6. #8 · Anastasia Beverly Hills

    Matte Liquid Eyeliner

    Brown
    Shade match 43
    $22SephoraSephoraCosts $12 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: matte dark brown

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    H2O Proof Inkwell Waterproof Eyeliner

    Caffeinated
    Shade match 39
    $8Ulta BeautyUlta Beauty$2 less (20%)

    Matches: Same form: liquidSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, texture, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  8. #10 · Physicians Formula

    Eye Booster Lash 2-in-1 Boosting Eyeliner & Serum

    Deep Brown
    Shade match 38
    $11.99Ulta BeautyUlta BeautyCosts $1.99 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  9. #11 · Haus Labs

    Clear Cut Waterproof Liquid Eyeliner

    Black Onyx
    Shade match 13
    $26SephoraSephoraCosts $16 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: matte black

    Medium confidence· Digital match

    View match
  10. #12 · ONE/SIZE

    Point Made Waterproof Liquid Eyeliner Pen

    Bodacious Black
    Shade match 12
    $19SephoraSephoraCosts $9 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: matte black

    Medium confidence· Digital match

    View match
  11. #13 · e.l.f. Cosmetics

    Waterproof Eyeliner Pen

    Black
    Shade match 12
    $4Ulta BeautyUlta Beauty$6 less (60%)

    Matches: Same form: liquidSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, texture, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Infallible Super Slim Liquid Eyeliner

    Black
    Shade match 12
    $10.99Ulta BeautyUlta BeautyCosts $0.99 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  13. Shade match 12
    $26Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  14. #16 · Benefit Cosmetics

    Roller Liner Waterproof Liquid Eyeliner

    Black
    Shade match 12
    $26Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  15. #17 · e.l.f. Cosmetics

    Intense Ink Eyeliner

    Blackest Black
    Shade match 12
    $6Ulta BeautyUlta Beauty$4 less (40%)

    Matches: Same form: liquidSame tip: felt tipSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: texture, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  16. #18 · ILIA

    Clean Line Liquid Liner

    Midnight Express
    Shade match 12
    $29SephoraSephoraCosts $19 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  17. $68SephoraSephoraCosts $58 more

    Matches: Same form: liquidSame texture: liquid

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, finish, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  18. #20 · Fenty Beauty

    Flyliner Longwear Liquid Eyeliner

    In Big Truffle
    Shade match 46
    $24Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    Differences: Satin rather than matte

    Score details
    Form & tip
    100
    Formula
    90
    Wear claims
    not scored yet

    Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Satin rather than matte

    Retailer shade note: satin chocolate brown

    Medium confidence· Digital match

    View match
  19. Shade match 38
    $27SephoraSephoraCosts $17 more

    Matches: Same form: liquidSame texture: liquid

    Differences: Satin rather than matte

    Score details
    Form & tip
    100
    Formula
    90
    Wear claims
    not scored yet

    Not compared: tip, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Satin rather than matte

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  20. #22 · Rare Beauty

    Perfect Strokes Matte Liquid Liner

    Brown
    Shade match 54
    $22Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Brush tip rather than felt tip

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    not scored yet

    Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Brush tip rather than felt tip

    Medium confidence· Digital match

    View match
  21. #23 · Maybelline

    Eyestudio Master Precise All Day Liquid Eyeliner

    Forest Brown
    Shade match 50
    $10.99Ulta BeautyUlta BeautyCosts $0.99 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Brush tip rather than felt tip

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    not scored yet

    Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Brush tip rather than felt tip

    Medium confidence· Digital match

    View match
  22. #24 · KVD Beauty

    Tattoo Liner Waterproof Liquid Eyeliner

    Mad Max Brown
    Shade match 34
    $25SephoraSephoraCosts $15 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Brush tip rather than felt tip

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    not scored yet

    Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Brush tip rather than felt tip

    Retailer shade note: rich chocolate

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Epic Wear Long Lasting Liquid Eyeliner

    Brown
    Shade match 34
    $12Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Brush tip rather than felt tip

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    not scored yet

    Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Brush tip rather than felt tip

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Vivid Matte Longwear Liquid Eyeliner

    Black
    Shade match 12
    $10Ulta BeautyUlta BeautySame price

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Brush tip rather than felt tip

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    not scored yet

    Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Brush tip rather than felt tip

    Medium confidence· Digital match

    View match
  25. #27 · Revlon

    ColorStay Lash Serum + Liner Liquid Liner

    Blackest Black
    $12.99Ulta BeautyUlta BeautyCosts $2.99 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Brush tip rather than felt tip

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    not scored yet

    Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Brush tip rather than felt tip

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

See 9 in other formats

Why the closest shade match works

Bobbi Brown Long-Wear Cream Waterproof Eyeliner Stick in Rich Chocolate, against ColourPop BFF Ultra Fine Liquid Liner in Grande. Every attribute compared, with its share of the score.

ComparedYour shadeGrandeClosest shade matchRich ChocolateScore
Form & tip45% of overall20
Form20LiquidPencilDifferentPencil rather than liquid
Tipnot comparableFelt tipNot listedNot comparableTip not listed for one product
Formula30% of overall64
Texture40LiquidCreamySome differenceCreamy rather than liquid
Finish100MatteMatteSameSame finish
Wear claims25% of overall—
Waterproofnot comparableNot listedClaimedNot comparableWaterproof wear not listed for one product
Smudge resistancenot comparableNot listedNot listedNot comparableNeither product lists smudge resistance
Longevitynot comparableNot listed24-hour wearNot comparableA wear time not listed for one product
Overall match 41/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Long-Wear Cream Waterproof Eyeliner Stick in Rich Chocolate.

Same or better

  • Same finish: matte

Different

  • Pencil rather than liquid
  • Creamy rather than liquid

Not compared

  • Tip: not listed for one
  • Waterproof: not listed for one
  • Smudge resistance: not listed for either
  • Longevity: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed

Why the closest overall alternative works

Kaja Wink Stamp Waterproof Winged Eyeliner in Dark Brown - Original Cat Eye, against ColourPop BFF Ultra Fine Liquid Liner in Grande. Every attribute compared, with its share of the score.

ComparedYour shadeGrandeClosest overall alternativeDark Brown - Original Cat EyeScore
Form & tip45% of overall100
Form100LiquidLiquidSameSame form
Tip100Felt tipFelt tipSameSame tip
Formula30% of overall100
Texture100LiquidLiquidSameSame texture
Finish100MatteMatteSameSame finish
Wear claims25% of overall—
Waterproofnot comparableNot listedClaimedNot comparableWaterproof wear not listed for one product
Smudge resistancenot comparableNot listedClaimedNot comparableSmudge resistance not listed for one product
Longevitynot comparableNot listed8-hour wearNot comparableA wear time not listed for one product
Overall match 88/100Shade match 64/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kaja Wink Stamp Waterproof Winged Eyeliner in Dark Brown - Original Cat Eye.

Same or better

  • Same form: liquid
  • Same tip: felt tip
  • Same texture: liquid
  • Same finish: matte

Not compared

  • Waterproof: not listed for one
  • Smudge resistance: not listed for one
  • Longevity: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Listed (alcohol)
SPFNot listedNot listed

Where to buy

Closest shade match

Bobbi Brown Long-Wear Cream Waterproof Eyeliner Stick Rich Chocolate

Best price
$34SephoraSephora
Costs $24 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Kaja Wink Stamp Waterproof Winged Eyeliner Dark Brown - Original Cat Eye

Best price
$29Ulta BeautyUlta Beauty
Costs $19 more

Your shade $10 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

35 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.