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Jelly Much Gel Eyeshadow Super Cool dupes and alternatives ColourPop

White · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

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32 matches

Closest shade matchClosest overall alternative: NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil Milk

The equivalent shade and the most similar eyeshadow overall.

Your shade
ColourPop
Super CoolChange shade
Colour family, undertone and depth: White · Light
Finish and pigmentation: Metallic
The match
NYX Professional Makeup
Milk
Colour family, undertone and depth: White · Light
Finish and pigmentation: Metallic
Overall match
87out of 100
Shade (Shade match)
80
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
100
Comfort (Comfort & skin suitability)
50
Shade match
80out of 100
Colour
67
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$6Ulta BeautyUlta Beauty
$3 less (33%)

Your shade $9 at Ulta Beauty · product price; shade not separately priced · lowest price $5.99 at Walgreens

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Cottage Cheese
    Shade match 78
    $6Ulta BeautyUlta Beauty(product price)$3 less (33%)

    Matches: Same finish: metallicSame longevity: long-wearingBoth claim crease resistance

    No material differences in the data we have.

    Score details
    Shade match
    78
    Finish, pigmentation & format
    100
    Wear & performance
    100
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 2% ingredient overlap

    Medium confidence· Digital match

    View match
  2. #3 · ColourPop

    Super Shock Shadow

    Tassel
    Shade match 76
    $7Ulta BeautyUlta Beauty(product price)$2 less (22%)

    Matches: Same finish: metallicSame longevity: long-wearing

    Differences: Noticeably different swatch colourDoes not claim crease resistance

    Score details
    Shade match
    76
    Finish, pigmentation & format
    100
    Wear & performance
    78
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim crease resistance

    Retailer shade note: metallic icy white

    Medium confidence· Digital match

    View match
  3. #4 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    180 Zero Chill
    Shade match 69
    $29SephoraSephoraCosts $20 more

    Matches: Same finish: metallicBoth claim crease resistanceClaims waterproof

    Differences: Silver rather than white14-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Silver rather than white · 14-hour wear rather than long-wearing (longevity)

    Retailer shade note: metallic silver

    Medium confidence· Digital match

    View match
  4. #5 · Danessa Myricks Beauty

    Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment

    Clear
    Shade match 78
    $22SephoraSephoraCosts $13 more

    Matches: Same longevity: long-wearingClaims waterproof

    Differences: Does not claim crease resistance

    Score details
    Shade match
    78
    Finish, pigmentation & format
    83
    Wear & performance
    70
    Comfort & skin suitability
    50

    Slight colour difference · Glitter · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim crease resistance

    Retailer shade note: crystal clear gloss

    Medium confidence· Digital match

    View match
  5. #6 · ColourPop

    Shadow Stix

    Cold Girl
    Shade match 67
    $9Ulta BeautyUlta BeautySame price

    Matches: Same finish: metallicSame longevity: long-wearing

    Differences: Noticeably different swatch colourDoes not claim crease resistance

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    78
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim crease resistance

    Retailer shade note: metallic icy white

    Medium confidence· Digital match

    View match
  6. #7 · about-face

    Fractal Glitter Eye Paint

    Celestial Body
    Shade match 74
    $18Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceClaims waterproof

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    74
    Finish, pigmentation & format
    83
    Wear & performance
    88
    Comfort & skin suitability
    50

    Slight colour difference · Glitter

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: white diamond dust

    Medium confidence· Digital match

    View match
  7. #8 · MAC Cosmetics

    Small Molten Metallic Eyeshadow

    Locket
    Shade match 63
    $26Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Same finish: metallicBoth claim crease resistance

    Differences: Noticeably different swatch colour10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    100
    Wear & performance
    81
    Comfort & skin suitability
    50

    Visibly different colour · Metallic

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · 10-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  8. #9 · Clinique

    All About Shadow Single Eyeshadow

    Sugar Cane
    Shade match 64
    $27Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    64
    Finish, pigmentation & format
    85
    Wear & performance
    100
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: soft shimmer

    Medium confidence· Digital match

    View match
  9. #10 · about-face

    Fractal Glitter Eye Paint

    Cloud Control
    Shade match 57
    $18Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same finish: metallicSame longevity: long-wearingBoth claim crease resistance

    Differences: Blue rather than white

    Score details
    Shade match
    57
    Finish, pigmentation & format
    100
    Wear & performance
    88
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): 11% ingredient overlap

    Differences: Blue rather than white

    Retailer shade note: baby blue

    Medium confidence· Digital match

    View match
  10. #11 · Maybelline

    Shadow Drip Eye Tint Liquid Eye Shadow

    Silver Drip
    Shade match 71
    $8.99Ulta BeautyUlta Beauty$0.01 less (0%)

    Matches: Claims comfort

    Differences: Noticeably different swatch colour16-hour wear rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    71
    Finish, pigmentation & format
    85
    Wear & performance
    59
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 25% ingredient overlap

    Differences: Noticeably different swatch colour · 16-hour wear rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: sheer white with prismatic pearls

    Medium confidence· Digital match

    View match
  11. #12 · ColourPop

    Super Shock Shadow

    Ice Dream
    Match not determinedLow data confidence
    $7Ulta BeautyUlta Beauty(product price)$2 less (22%)

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourDuochrome rather than metallic (finish)Does not claim crease resistance

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Slight colour difference · Duochrome

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Duochrome rather than metallic (finish) · Does not claim crease resistance

    Retailer shade note: opalescent white w/pink, violet & blue duochrome effects

    Low confidence· Digital match

    View match
  12. #13 · Danessa Myricks Beauty

    Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment

    Platinum
    Shade match 55
    $22SephoraSephoraCosts $13 more

    Matches: Same finish: metallicSame longevity: long-wearingClaims waterproof

    Differences: Noticeably different swatch colourDeeperSilver rather than white

    Score details
    Shade match
    55
    Finish, pigmentation & format
    100
    Wear & performance
    70
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Silver rather than white · Does not claim crease resistance

    Retailer shade note: frosted silver metal

    Medium confidence· Digital match

    View match
  13. #14 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Silver Lining
    Shade match 65
    $10.50Ulta BeautyUlta Beauty(product price)Costs $1.50 more

    Matches: Both claim crease resistanceClaims waterproofClaims comfort

    Differences: Noticeably different swatch colourSilver rather than whiteNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    85
    Wear & performance
    58
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Silver rather than white · Not listed rather than long-wearing (longevity)

    Retailer shade note: silver shimmer

    Medium confidence· Digital match

    View match
  14. #15 · MAC Cosmetics

    Small Glitter Eyeshadow

    Twinkle
    Shade match 62
    $26Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Both claim crease resistanceClaims comfort

    Differences: Noticeably different swatch colourDeeper12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    83
    Wear & performance
    81
    Comfort & skin suitability
    40

    Visibly different colour · Glitter

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Deeper · 12-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  15. #16 · Morphe

    ChromaPlus Eyeshadow Trio

    Jean Spirited

    Matched on pan 1

    Shade match 53
    $13Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same finish: metallicBoth claim crease resistance

    Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    53
    Finish, pigmentation & format
    100
    Wear & performance
    63
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity)

    Retailer shade note: deep gold and navy

    Medium confidence· Digital match

    View match
  16. #17 · Rabanne

    Colorshot Pearly Liquid Eyeshadow

    91 Glow Up
    Shade match 58
    $26Ulta BeautyUlta BeautyCosts $17 more

    Matches: Both claim crease resistanceClaims waterproofClaims comfort

    Differences: Noticeably different swatch colour12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    85
    Wear & performance
    73
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: pearly white

    Medium confidence· Digital match

    View match
  17. #18 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    PEARL
    Shade match 49
    $34SephoraSephoraCosts $25 more

    Matches: Same finish: metallicClaims waterproof

    Differences: Noticeably different swatch colourSilver rather than white12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    49
    Finish, pigmentation & format
    100
    Wear & performance
    55
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Silver rather than white · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: metallic pearlescent platinum

    Medium confidence· Digital match

    View match
  18. #19 · Ulta Beauty Collection

    Eyeshadow Singles

    Frozen
    Shade match 60
    $9Ulta BeautyUlta Beauty(product price)Same price

    Shimmer · Buildable

    Differences: Noticeably different swatch colourDeeperNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Not listed rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: light white shimmer

    Medium confidence· Digital match

    View match
  19. #20 · ColourPop

    Super Shock Shadow

    Ladybird
    Shade match 54
    $7Ulta BeautyUlta Beauty$2 less (22%)

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourDoes not claim crease resistance

    Score details
    Shade match
    54
    Finish, pigmentation & format
    83
    Wear & performance
    78
    Comfort & skin suitability
    50

    Visibly different colour · Glitter

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim crease resistance

    Retailer shade note: soft ivory w/multi-dimensional silver glitter

    Medium confidence· Digital match

    View match
  20. #21 · Stila

    Liqua-Play Eye Shadow

    Perlina Glitter
    Shade match 48
    $25SephoraSephoraCosts $16 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceClaims comfort

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    48
    Finish, pigmentation & format
    85
    Wear & performance
    100
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: opalescent white with blue, pink, and purple pearl

    Medium confidence· Digital match

    View match
  21. #22 · Kaja

    Wink Dazzle Dual-Ended Eyeshadow Stick

    Ice Illusion

    Matched on pan 1

    Shade match 53
    $22SephoraSephoraCosts $13 more

    Matches: Same longevity: long-wearingClaims hydration

    Differences: Noticeably different swatch colourDoes not claim crease resistance

    Score details
    Shade match
    53
    Finish, pigmentation & format
    83
    Wear & performance
    78
    Comfort & skin suitability
    40

    Visibly different colour · Glitter

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim crease resistance

    Retailer shade note: icy white

    Medium confidence· Digital match

    View match
  22. #23 · ColourPop

    Super Shock Shadow

    Mighty Morphn'
    Shade match 50
    $7Ulta BeautyUlta Beauty(product price)$2 less (22%)

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourDoes not claim crease resistance

    Score details
    Shade match
    50
    Finish, pigmentation & format
    83
    Wear & performance
    78
    Comfort & skin suitability
    50

    Visibly different colour · Glitter

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim crease resistance

    Retailer shade note: creamy icy ivory shadow w/hot pink pinpoints

    Medium confidence· Digital match

    View match
  23. #24 · MAC Cosmetics

    Dazzleshadow Liquid Eyeshadow

    Silver Surfer
    Shade match 49
    $28SephoraSephoraCosts $19 more

    Matches: Both claim crease resistanceClaims waterproofClaims comfort

    Differences: Noticeably different swatch colourDeeperSilver rather than white

    Score details
    Shade match
    49
    Finish, pigmentation & format
    85
    Wear & performance
    73
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Silver rather than white · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: opaque silver with silver pearl

    Medium confidence· Digital match

    View match
  24. #25 · Ulta Beauty Collection

    Solar Flare Gel Chrome Eyeshadow

    Starlight
    Shade match 55
    $12.50Ulta BeautyUlta BeautyCosts $3.50 more

    Glitter

    Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    55
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Glitter

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: white glitter

    Medium confidence· Digital match

    View match
  25. #26 · R.E.M. Beauty

    Starlet Liquid Eyeshadow

    Nebulous
    Shade match 46
    $22Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourDeeperSilver rather than white

    Score details
    Shade match
    46
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Silver rather than white

    Retailer shade note: shimmering silver

    Medium confidence· Digital match

    View match
  26. #27 · Juvia's Place

    CULTURE Duochrome Liquid Eyeshadow

    Fula
    Match not determinedLow data confidence
    $15Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same finish: metallicClaims hydration

    Differences: Noticeably different swatch colourDeeperSilver rather than white

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Visibly different colour · Metallic

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Silver rather than white · Not listed rather than long-wearing (longevity) · Does not claim crease resistance

    Low confidence· Digital match

    View match
  27. #28 · Danessa Myricks Beauty

    Twin Flames Liquid Eyeshadow

    Lust
    Shade match 45
    $28SephoraSephoraCosts $19 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourGolden rather than white

    Score details
    Shade match
    45
    Finish, pigmentation & format
    83
    Wear & performance
    88
    Comfort & skin suitability
    50

    Slight colour difference · Glitter · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Golden rather than white

    Retailer shade note: fiery mango orange + lemon gold sparkle

    Medium confidence· Digital match

    View match
  28. #29 · Urban Decay

    24/7 Moondust Glittery Eyeshadow

    Cosmic
    Shade match 49
    $25SephoraSephoraCosts $16 more

    Glitter · Sheer

    Differences: Noticeably different swatch colourDeeper16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    49
    Finish, pigmentation & format
    83
    Wear & performance
    59
    Comfort & skin suitability
    50

    Visibly different colour · Glitter · Sheer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · 16-hour wear rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: sheer white sparkle

    Medium confidence· Digital match

    View match
  29. #30 · e.l.f. Cosmetics

    Fine As Fleck Glitter Eyeshadow

    Certified Platinum
    Shade match 45
    $7Ulta BeautyUlta Beauty$2 less (22%)

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperSilver rather than white

    Score details
    Shade match
    45
    Finish, pigmentation & format
    83
    Wear & performance
    78
    Comfort & skin suitability
    50

    Visibly different colour · Glitter · Sheer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Silver rather than white · Does not claim crease resistance

    Retailer shade note: platinum sparkle

    Medium confidence· Digital match

    View match
  30. #31 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    00 White Matte
    Shade match 78
    $15SephoraSephoraCosts $6 more

    Matches: Claims waterproof

    Differences: Matte rather than metallic (finish)12-hour wear rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    78
    Finish, pigmentation & format
    5
    Wear & performance
    55
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than metallic (finish) · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: 00 White Matte

    Medium confidence· Digital match

    View match
  31. #32 · Ulta Beauty Collection

    Eyeshadow Singles

    Pure As Snow
    Shade match 79
    $9Ulta BeautyUlta Beauty(product price)Same price

    Matte · Buildable

    Differences: Matte rather than metallic (finish)Not listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    79
    Finish, pigmentation & format
    5
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than metallic (finish) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: light white matte

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Why the closest match works

NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil in Milk, against ColourPop Jelly Much Gel Eyeshadow in Super Cool. Every attribute compared, with its share of the score.

ComparedYour shadeSuper CoolClosest matchMilkScore
Shade match55% of overall80
Colour67#dbe7e8#e6e6e6Slight colour differenceColour difference 5.3 (0 is identical)
Depth100LightLightSameDepth difference 0.0 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100WhiteWhiteSameSame colour family
Finish, pigmentation & format30% of overall · 1 of 3 compared100
Finish100MetallicMetallicSameSame metallic finish
Pigmentationnot comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Formatnot comparableNot listedStickNot listed for eitherFormat not listed for one product
Wear & performance10% of overall · 2 of 3 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedDryNot listed for eitherSkin types not listed for one product
Overall match 87/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil in Milk.

Same or better

  • $3 less
  • Same finish: metallic
  • Same longevity: long-wearing
  • Both claim crease resistance

Different

  • Small colour difference on the swatch

Description and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionwhite with an icy baby blue flipNot listed
BaseWater-based, low siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Milk

Match price
$6Ulta BeautyUlta Beauty
$3 less (33%)

Your shade $9 at Ulta Beauty · product price; shade not separately priced · lowest price $5.99 at Walgreens

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.