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Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 210C dupes and alternatives ColourPop

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Light0
  • Medium0
  • Full1
  • Buildable0

Finish

  • Matte1
  • Natural matte0
  • Natural0
  • Radiant0

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, in balm form.

  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm Deep 088

The equivalent shade and the most similar foundation overall.

Your shade
ColourPop
Deep Dark 210CChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
The match
KVD Beauty
Deep 088
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
75out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
70
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Shade match
80out of 100
Colour
75
Depth
95
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$42.50Ulta BeautyUlta Beauty
Costs $30.50 more

Your shade $12 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 210C (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  2. Rare Beauty Liquid Touch Brightening Concealer

    540C

    Rare Beauty Liquid Touch Brightening Concealer, shade 540C

    • Close colour
    • Deep · Cool undertone

    $24

    SephoraView at Sephora
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10.5 N

    • Very close colour
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Very close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Close colour
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Slight colour difference
    • Very deep · Cool undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 088, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 210C. Every attribute compared, with its share of the score.

ComparedYour shadeDeep Dark 210CClosest matchDeep 088Score
Shade match55% of overall80
Colour75#794f45#7d4539Close colourColour difference 4.3 (0 is identical)
Depth95DeepDeepSameDepth difference: 3.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85CoolNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 75/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 088.

Same or better

  • Similar undertone (neutral vs cool)
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy Deep 088

Best price
$42.50Ulta BeautyUlta Beauty
Costs $30.50 more

Your shade $12 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.