Beautler.Your beauty butler

Olay Simply Ageless 3-in-1 Liquid Foundation Creamy Beige dupes and alternatives CoverGirl

Light medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Rabanne Fresh Touch 24H Radiant Foundation 20W

The equivalent shade: scored on colour, depth and undertone only.

The match
Rabanne
20W
Depth and undertone: Light medium · Warm
Finish and coverage: Radiant · Medium coverage
Shade match
92out of 100
Colour
99
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $23.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Linen MN3

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
PÜR
Linen MN3
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
92
Match price
$34Ulta BeautyUlta Beauty
Costs $15.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $72Ulta BeautyUlta BeautyCosts $53.01 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $72Ulta BeautyUlta BeautyCosts $53.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Medium confidence· Digital match

    View match
  3. Shade match 88
    $70Ulta BeautyUlta BeautyCosts $51.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Medium confidence· Digital match

    View match
  4. #6 · Dior

    Forever Hydra Nude Foundation

    1.5N Neutral
    Shade match 87
    $60Ulta BeautyUlta Beauty(product price)Costs $41.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Retailer shade note: light skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $72Ulta BeautyUlta BeautyCosts $53.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Medium confidence· Digital match

    View match
  6. #8 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Golden Medium MN5
    Shade match 87
    $34Ulta BeautyUlta BeautyCosts $15.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Retailer shade note: medium with neutral undertones

    Low confidence· Digital match

    View match
  7. Shade match 86
    $72Ulta BeautyUlta BeautyCosts $53.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Medium confidence· Digital match

    View match
  8. #10 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Blush Medium MP3
    Shade match 86
    $34Ulta BeautyUlta Beauty(product price)Costs $15.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Retailer shade note: light blush medium with pink undertones

    Medium confidence· Digital match

    View match
  9. Shade match 90
    $43Ulta BeautyUlta BeautyCosts $24.01 more

    Matches: Near-identical swatch colourSame natural finishClaims 16-hour wear

    Differences: Full rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: fair skin with cool undertones

    Low confidence· Digital match

    View match
  10. #12 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Fair Cool
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$2.99 less (16%)

    Matches: Very close colourSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    50
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N3 Neutral Light Medium
    Shade match 87
    $13.99Ulta BeautyUlta Beauty$5 less (26%)

    Matches: Very close colourSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    50
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Medium confidence· Digital match

    View match
  12. #14 · Hourglass

    Ambient Soft Glow Foundation

    7
    Shade match 88
    $60Ulta BeautyUlta Beauty(product price)Costs $41.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  13. #15 · Hourglass

    Ambient Soft Glow Foundation

    3.5
    Shade match 87
    $60SephoraSephoraCosts $41.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  14. #16 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    260 Light Medium
    Shade match 90
    $52SephoraSephoraCosts $33.01 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Not marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    46

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with olive undertones

    Medium confidence· Digital match

    View match
  15. Shade match 89
    $52SephoraSephoraCosts $33.01 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Not marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    46

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with olive undertones

    Medium confidence· Digital match

    View match
  16. Shade match 91
    $38Ulta BeautyUlta BeautyCosts $19.01 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: fair with neutral undertones

    Low confidence· Digital match

    View match
  17. Shade match 91
    $40Ulta BeautyUlta BeautyCosts $21.01 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: golden medium with golden undertones

    Low confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation Creamy Beige (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3 Cool

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Cool

    • Looks identical
    • Light medium · Cool undertone

    $42

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 20.0 Medium

    • Looks identical
    • Light · Neutral undertone

    $30

  3. NARS Radiant Creamy Concealer

    Ginger

    NARS Radiant Creamy Concealer, shade Ginger

    • Very close colour
    • Light medium · Warm · golden undertone

    $36

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Ecru 3.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Ecru 3.3

    • Very close colour
    • Light · Cool · rosy undertone

    $39

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3.5C

    • Very close colour
    • Light medium · Cool undertone

    $38

  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    2

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 2

    • Very close colour
    • Light medium · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rabanne Fresh Touch 24H Radiant Foundation in 20W, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Creamy Beige. Every attribute compared, with its share of the score.

ComparedYour shadeCreamy BeigeClosest shade match20WScore
Shade match55% of overall92
Colour99#d8b396#d9b395Looks identicalColour difference 0.4 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.1
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 77/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rabanne Fresh Touch 24H Radiant Foundation in 20W.

Same or better

  • Near-identical swatch colour
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconehigh silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Linen MN3, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Creamy Beige. Every attribute compared, with its share of the score.

ComparedYour shadeCreamy BeigeClosest overall alternativeLinen MN3Score
Shade match55% of overall91
Colour97#d8b396#dab698Looks identicalColour difference 0.9 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.3
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 85/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Linen MN3.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Same medium coverage
  • Claims not settling into lines
  • Claims a lightweight feel
  • No fragrance listed
  • Adds SPF 15

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapSilicone-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Rabanne Fresh Touch 24H Radiant Foundation 20W

Match price
$42Ulta BeautyUlta Beauty
Costs $23.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Linen MN3

Match price
$34Ulta BeautyUlta Beauty
Costs $15.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.