Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
15 of 33 matches
Only showing matches made for sensitive skin.
The equivalent shade: scored on colour, depth and undertone only.
WalmartYour shade $18.99 at Ulta Beauty
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $41.01 moreMatches: Very close colourSame natural finishSame medium coverage
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Retailer shade note: light skin with neutral undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$60View at Ulta BeautyUlta Beauty(product price)$5 less (26%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$5 less (26%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame natural finishClaims 32-hour wear
Differences: Full rather than medium coverageContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at Amazon
SephoraCosts $20.51 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: light cool skin with pink undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $31.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for dry/oily skin
Retailer shade note: Very light with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $31.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for dry/oily skin
Retailer shade note: Very light with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$12 less (63%)Matches: Near-identical swatch colourSame medium coverageNo fragrance listed
Differences: Matte rather than natural finish
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: light with warm yellow undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $31.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for dry/oily skin
Retailer shade note: Very light with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $32.51 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Light rather than medium coverage
Looks identical · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Light rather than medium coverage
Retailer shade note: Pink
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautySephoraCosts $37.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for combination/oily skin
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $41.01 moreMatches: Near-identical swatch colourClaims 24-hour wear
Differences: Radiant rather than natural finishBuildable rather than medium coverageContains drying alcohol
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Contains drying alcohol
Retailer shade note: light skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $37.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for combination/oily skin
Retailer shade note: light with cool undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyShowing 12 of 13 matches
The closest shade to CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation Creamy Natural (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
N12
$30
1N0
$34
2W
$38
5 Medium
$36
Golden Beige
$36
Honey
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Buff Beige, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Creamy Natural. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Buff Beige.
11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
Ulta Beauty Collection Moisturizing Complexion Stick in Light To Medium Neutral, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Creamy Natural. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Moisturizing Complexion Stick in Light To Medium Neutral.
4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Buff Beige
WalmartYour shade $18.99 at Ulta Beauty
Ulta Beauty Collection Moisturizing Complexion Stick Light To Medium Neutral
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
