Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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11 of 33 matches
Only showing matches vegan.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $18.99 at Ulta Beauty
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at Sephora
Ulta Beautyfrom $50 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $18.99 at Ulta Beauty
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$5 less (26%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$5 less (26%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonSephoraCosts $20.51 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: light cool skin with pink undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $31.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for dry/oily skin
Retailer shade note: Very light with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$12 less (63%)Matches: Near-identical swatch colourSame medium coverageNo fragrance listed
Differences: Matte rather than natural finish
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: light with warm yellow undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $31.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for dry/oily skin
Retailer shade note: Very light with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $30.01 moreMatches: Near-identical swatch colourSame natural finishClaims 12-hour wear
Differences: Full rather than medium coverageNot marketed for oily skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for oily skin
Retailer shade note: fair, warm undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $37.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for combination/oily skin
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $37.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for combination/oily skin
Retailer shade note: light with cool undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyThe closest shade to CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation Creamy Natural (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
N12
$30
1N0
$34
2W
$38
5 Medium
$36
Golden Beige
$36
Honey
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 8W Bamboo, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Creamy Natural. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 8W Bamboo.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Silk, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Creamy Natural. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Silk.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 8W Bamboo
SephoraYour shade $18.99 at Ulta Beauty
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Silk
SephoraYour shade $18.99 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
