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Olay Simply Ageless 3-in-1 Liquid Foundation Soft Honey dupes and alternatives CoverGirl

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage.

Closest shade match: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 118

The equivalent shade: scored on colour, depth and undertone only.

Your shade
CoverGirl
Soft HoneyChange shade
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Medium coverage
The match
Maybelline
118
Depth and undertone: Light medium · Warm
Finish and coverage: Radiant · Buildable coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$3 less (16%)

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Pixi On-the-Glow BASE Foundation Moisture Stick Honey

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
CoverGirl
Soft HoneyChange shade
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Medium coverage
The match
Pixi
Honey
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
91out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
50
Skin (Skin suitability)
92
Medium confidence· Digital matchWhy it matches
Match price
$22Ulta BeautyUlta Beauty
Costs $3.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Chanel

    ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD31
    Shade match 98
    $69Ulta BeautyUlta Beauty(product price)Costs $50.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: medium shade, golden undertone

    Medium confidence· Digital match

    View match
  2. #4 · Dior

    Forever Skin Glow Foundation

    3WO Warm Olive
    Shade match 93
    $60SephoraSephoraCosts $41.01 more

    Matches: Near-identical swatch colourClaims 24-hour wear

    Differences: Olive rather than warm undertoneRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than warm undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Contains drying alcohol

    Retailer shade note: light to medium skin with warm olive undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation Soft Honey (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    2W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2W Warm

    • Looks identical
    • Light medium · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  2. Rare Beauty Liquid Touch Brightening Concealer

    250W

    Rare Beauty Liquid Touch Brightening Concealer, shade 250W

    • Looks identical
    • Light medium · Warm · peach undertone

    $24

    SephoraView at Sephora
  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    415 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 415 Bisque W

    • Looks identical
    • Light medium · Warm · golden undertone

    $32

    Ulta BeautyView at Ulta Beauty
  4. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Looks identical
    • Light medium · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4

    • Looks identical
    • Light medium · Warm · golden undertone

    $42

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3W

    • Looks identical
    • Light medium · Warm undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 118, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Soft Honey. Every attribute compared, with its share of the score.

ComparedYour shadeSoft HoneyClosest shade match118Score
Shade match55% of overall99
Colour98#deb188#dfb28bLooks identicalColour difference 0.7 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 84/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 118.

Same or better

  • $3.00 less
  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Claims long-wearing
  • Claims not settling into lines
  • No fragrance listed

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Pixi On-the-Glow BASE Foundation Moisture Stick in Honey, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Soft Honey. Every attribute compared, with its share of the score.

ComparedYour shadeSoft HoneyClosest overall alternativeHoneyScore
Shade match55% of overall97
Colour96#deb188#deb48aLooks identicalColour difference 1.2 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 91/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Honey.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • No fragrance listed

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs none
View full match

Where to buy

Closest shade match

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 118

Match price
$15.99Ulta BeautyUlta Beauty
$3 less (16%)

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Pixi On-the-Glow BASE Foundation Moisture Stick Honey

Match price
$22Ulta BeautyUlta Beauty
Costs $3.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.